Why WordPress?

Many people ask:

  • Why all the hype about WordPress?
  • Why do I need to switch my website to WordPress?
  • Why do I need to know WordPress?

In this blog post, I will answer these questions and provide you with additional reasons why WordPress is the way to go.

Question #1 – Why WordPress?

People often make the mistake of seeing WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved into a robust content management system (CMS). While you can still use WordPress to create a simple blog,  it also allows you to create a fully functional website and mobile applications.

WordPress is now 10 years old and has grown to be the largest content management system (CMS) in the world, powering an astounding 22% of all websites on the internet. Nearly 70 million websites run WordPress and it’s hard to understate the impact that the software has had on the world. Hundreds of high-profile websites, including blogs from CNN, The New York Times, eBay, Sony, and even Disney all use WordPress.

The best part about WordPress is that it’s easy to use and flexible enough for just about anything. No coding or programming required.

Question #2 – Why Switch?

One of the best things about WordPress is the ability to expand the functionality of your website without knowing anything about programming, design or web development.

All websites (aka web pages) are created using HTML (Hypertext Markup Language) & CSS (Cascading Style Sheets). In the old days, you needed to be an expert in HTML & CSS to create a website or even tweak it. WordPress has removed this obstacle and allows you to easily create a website without any knowledge of HTML & CSS.  It also allows you to change the design through Themes & Plugins (I talk more about this below).

Question #3 – Why Know?

If you are a Virtual Assistant, 95% of your clients or potential clients will have or want a WordPress website.  To me, WordPress is a must know for all Virtual Assistants.  It is also a great service to offer since there is a huge need for it.

Here are few more benefits to knowing and using WordPress:

  1. It’s Free!  WordPress is a free CMS software that you can download, install, use and modify. Use it to create any kind of website that suits your needs. It is also something known as “Open Source” which means the source code (the engine that makes it run) of the software is available for any one to study, modify and play with. WordPress is maintained by a large group of volunteers with many of them being WordPress consultants with active interest in growing and maintaining WordPress. Anyone can contribute to WordPress by writing patches, answering support questions, writing plugins, creating themes, translating WordPress and updating documentation. To create a WordPress website, you need a domain name and web hosting. I purchase my domain names through Go Daddy and host my websites using HostGator.
  2. It’s Extendable.  As I mentioned above in question #2, WordPress allows you to extend the functionality of your website without being a “techie“.  This is done by using something known as plugins.  There are currently 31,000+ plugins available for free (not to mention thousands more that you have to pay for). You can download, install and use them on any WordPress website.There are plugins for almost anything you can think of. For instance, if you need an event calendar & a way to sell tickets on your website, there are plugins for that. You can go to WordPress.org and search for specific types of plugins. A word of caution – don’t trust any plugin you find through Google. There are many out there that can break your website. Go through WordPress.org or another reputable company like CodeCanyon. Do your homework by reading reviews by others who use the plugin.
  3. It’s Easy to Get Started. WordPress is built using Themes. Themes are similar to templates. They are a starting point for your WordPress website. Instead of starting with a blank canvas you can select a Theme that has the layout and look you are going for. There are currently 2600+ WordPress themes and even more premium themes (ones you pay for). WordPress themes are easy to customize because a lot of them come with their own Theme Options feature allowing you to change colors, upload a logo, change background, create beautiful sliders, and do other cool things with your website without ever writing any code at all. A word of caution – take your time when selecting a theme – this is the most important decision you will make. If you pick the wrong theme you will end up fighting with it and not be happy with your website. I have a free video on Themes & Plugins if you want more details: click here.
  4. It’s SEO Friendly. WordPress is written using high quality code and produces semantic mark up which makes your site very attractive to search engines. By design WordPress is very SEO friendly, and you can make it even more so by using a SEO plugin such as All in One SEO or WordPress SEO by Yoast.
  5. It’s Easy to Manage. WordPress comes with a built-in updater that allows you to update your plugins and themes from within WordPress. It notifies you when there is a new version of WordPress, your Theme or one of your installed plugins, so you can update it by just clicking a button.

Thank you for taking time to read this blog post.

I’d love to hear what you think. Please take a moment to leave a comment below and share what you like about WordPress or share what you learned from this article.

Enjoy your day,

Susan Mershon