It’s About Creating Value To Get Your Dream Clients’ Attention
In this blog post, we’re going to focus on the best way to:
- get noticed
- provide value
- set yourself apart in the industry
- and… attract your dream clients
It’s called Content Creation and it’s actually pretty simple.
Content Is King
Content creation is creating different types of content that are valuable to your audience AND showcase your skills.
It’s all about making your dream client aware of you and how you can help them.
This is the first step in any sales funnel – it’s known as Awareness.
Which is what marketing is all about!
Remember.. marketing and sales are NOT the same things.
Marketing is awareness NOT selling or pitching your products or services.
The last thing you want to do in a relationship-based industry such as ours is to start off by pitching yourself to someone you’ve never met or know anything about.
You need to focus on relationships FIRST.
The sales will come.
Ok… back to content creation!
First, there is some pre-work that you need to do before you share content that gets you noticed.
You need to know who your dream client is and where they hang out because the last thing you want to do is create really great content and then share it on Pinterest, when your dream clients aren’t on Pinterest, they’re on YouTube.
Just so we’re on the same page – my definition of a dream client is this – a combination of a target market and personality traits. Some people call this a Client Avatar. I call it a Dream Client.
What you’re looking for is a specific industry or profession to target and then specific traits that you like to work with. This is a MUST.
In order for your content creation strategy to work, you have to know these things.
Ok… let’s get back to content creation.
A popular question is what types of content should you create?
Well that depends on what you’re comfortable with.
For example you could:
- write articles
- write blog posts
- create a podcast
- start a YouTube channel
- start sharing your Hot Topics on social media
- run a Facebook Ad
It’s all about sharing valuable content, right? And, there are many different ways to do that.
The best reason to create and share great content is To Get Clients.
You want to create a 24×7 Client Attraction System.
A system that automatically attracts your dream clients to you all day – every day.
By creating and sharing great content where your dream clients hang out you create a tribe of people who become your biggest fans.
They will become loyal clients and a great referral system for you and your business.
It keeps you out of the feeding frenzy so many other people use to get clients.
You know the social media posts saying they’re looking to hire a VA for x, y and z, and within 20 seconds 300 people have already responded.
How are you possibly going to get noticed in a feeding frenzy?
Your chances are between slim and none.
It’s really hard to get noticed without a lot of energy on your part to get in front of the right people. If you want to get out of the feeding frenzy cycle, then creating valuable content is the best way to do it.
How do you get started creating and sharing valuable content?
The biggest hurdle for most is just getting started… so let me give you a quick to-do list to help you.
- Decide that you’re going to start creating content.
- Decide how you’re going to create it.
- Then create a schedule and get started.
Step one can be the easiest or the hardest depending on whether or not you’re an over-thinker like me.
Ask yourself if you’d like to create a 24×7 Client Attraction System.
If your answer is Yes, then you need to create content. If it’s No, then you don’t.
Step two is how you’re going to create this content.
Start with what you’re most comfortable with. For instance, do you like to write? Then start a blog or write articles.
Or, do you prefer talking? Start a YouTube channel or Podcast.
Your answer is going to steer you in the direction that you need to go when it comes to creating content.
Step three is all about the content itself.
It’s all based on the services you offer – your particular expertise.
It’s not just random stuff.
The goal of your content is to get attention and awareness from your dream clients so they will sign up and buy whatever it is you’re selling.
You want to focus on what they need help with, and this is where an FAQ notebook really comes in.
It’s a notebook that keeps track of the FAQs your dream clients ask in relation to the services you offer.
You’re going to go hang out where your dream clients are online and offline and be a fly on the wall and to listen to their questions about the services that you offer.
For example, if you’re somebody who offers WordPress services, you could join a Facebook group for Health Coaches (your dream client) and listen to what they’re asking about WordPress.
Then take that information and create a piece of content or even a series.
Create a solution to their problem.
Answer their questions through your content.
People are always looking for tips, reasons, mistakes to avoid or hacks.
Create something around that.
For example, create a checklist on the top 10 reasons you need a website.
Or the top 10 mistakes to avoid when it comes to WordPress.
The goal here is for you to actually show up, listen and take notes on what they’re asking about when it comes to the services you offer.
That becomes the topic for your content.
You could actually take one thing and break it into a bunch of different pieces of content.
For instance, I’m doing a blog series on 7 different ways to scale your VA business. I wrote one big post that speaks to all 7 and then I’m breaking it down into individual posts where I deep dive into each.
I used my own FAQ notebook to come up with this series of topics.
The notebook is a simple way to gather information in order for you to create the content your audience wants.
And the beauty of this is you can create something that you can use over and over and over again.
I always refer people to blog posts that I’ve written in the past because the information is still relevant and you can always update it if you want.
Realize that you’re going to repeat yourself, but that’s marketing. You need to repeat yourself in order to get as many people to know who you are, what you’re all about and to start building a relationship with them all based on the information that you’re giving them for free.
Oh and please don’t worry about giving your best stuff away for free. Too many people worry about that. That’s how you build trust. That’s how you get people to know, like, and trust you because you’re giving them what they want.
The last thing you need to do is create a schedule of how often you’re going to create your content.
Go with once a month until you get into a rhythm and then increase it.
The most important thing is consistency.
So here are your Action Items if you’re ready to get started.
- Create your FAQ notebook. It can be a real notebook or something like EverNote (my fav)
- Go and find your dream clients both online and offline.
- Listen and take notes on what they’re asking about when it comes to your expertise.
- Pick a topic and create a piece of content.
- Share it with your dream clients.
Believe it or not, this will actually set you apart from everyone else IF you create the content based on what your audience is looking for. That it solves one of their pain points.
Yeah, it may take longer to get signed on as clients, but you’re building longterm relationships AND a fan base, which is where you can go when you’re ready to take on additional clients.
So…. are you going to do the Action Items I listed above? If so, I’d love to hear from you. Please comment below and let me know.
Just a quick side note to let you know if you’re looking for more details on creating valuable content, be sure to check out my Content Creation Workbook. It goes into detail about creating content as well as the different types of content to create and where to share it.
What you post on Facebook is not the same as what you should be posting on LinkedIn! Each platform has it’s own best practices and I talk about this in detail in the workbook. It’s very affordable and will help you get started creating your Client Attraction System.
If you know someone who might benefit from this information, please share.
Thanks for reading – Susan
Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!