What’s The Average Virtual Assistant Rate I Can Ask For? Well, It’s Different For Everyone…

The average Virtual Assistant rate does not exist! Sorry to disappoint you but there is NO one-size-fits-all answer to this common question I get on Social Media or in my inbox. Your rate depends on many factors and that’s why this number is different for everyone.

What Does My Average Virtual Assistant Rate Depend On?

YOUR average Virtual Assistant rate depends on things like:

  • How much do you need to make?
  • How long have you offered this service?
  • How much experience do you have?

As you can see there is so much that goes into what you “charge” for your services. The most important being – how much do you need to make, it’s what I call this your baseline rate. This number is different for everyone!! This is why I discourage you from asking anyone besides yourself what you should be charging for anything you’re offering.

Don’t Listen To This Kind Of Advice

And please don’t follow the bad advice of other VA coaches and trainers who tell you what you should be charging. For example, many say charge an average Virtual Assistant rate of $35 an hour if you don’t know what to charge. That’s crap. Why?

Because if I’d have followed their crappy advice, I would have been out of business fast. If my baseline rate (the minimum I should charge) is $50 an hour I would be losing money and who goes into losing money? That’s why it’s bad advice.

It All Starts With Your Baseline Rate

It’s on you to figure out what your baseline rate is and it’s not difficult to do. This is the number that you use to calculate your rates – it’s the minimum rate you can charge and still make money. You can use my rate calculation sheet and follow my free YouTube series that shows you how to use it.

Click here + download the Free Rate Calculation Sheet

We’re Not A Cookie-Cutter Business

The VA industry is similar to the coaching industry in that earnings are wide. What do I mean by that? Well, there are business coaches that charge $500 an hour and others that charge $50,000 an hour. What’s the difference?

  • Experience.
  • Years in business.
  • Confidence.
  • Skills.

They’re NOT competing on price. It’s the same in our industry. There are VA’s that charge $20 an hour and others that charge $200 an hour. The differences are the same here as in the coaching industry.

So the bottom line is there is NO average Virtual Assistant rate, salary, or earnings for our industry. It depends on your:

  • Experience.
  • Years in business.
  • Confidence.
  • Services.

Remember, your rates attract your clients. Bargain basement prices attract clients who tend to be more high maintenance and time-consuming than the clients you attract when you charge premium rates (professionals).

My best advice is never to compete on price because chances are you won’t win. Instead, focus on quality and the benefits you provide your clients. The beauty of being your own boss is that you write your own ticket. There are no ceilings or limitations, just the ones you create for yourself.

Have you seen my Ultimate VA Success Guide: How To Calculate Your Virtual Assistant Rates + Create Packages? If not, make sure to have a look. You’ll learn even more ins and outs about rates, pricing, etc.

What about you? Do you know your baseline rate? I’d love to hear from you. All comments and questions are welcome.

Thanks for reading – Susan

P.S. Ready to be paid for your expertise, not your time? Transform your business with the Lucrative Packages Playbook—experience increased income, time freedom, and a scalable model. Get paid for your expertise, not your time, and enjoy an easier, more effective approach to marketing and selling.

Susan Mershon
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