5 Awesome Ideas For Your Freebie

Do I Really Need A Lead Magnet?

Virtual Assistants often ask me, “Do I really need to have a Free Offer aka Lead Magnet on my website“?

And, my answer is always the same, “Yes you do“.

Why?

Because you need a method to attract prospects.

Yes, even a Virtual Assistant business needs a sales pipeline!

Then the next question comes… “Well, what should I create“?

The whole idea of having to create something scares many people – I know it did me when I first started out.

I’m a chronic over-thinker (anyone else have this problem) so, I ended up researching too much (another problem of mine – love to do research), and ended up overwhelmed and confused.

Does it really have to be this hard to create something, I thought.

Turns out, I was making it much harder than it needed to be. Once I stopped thinking about it, I realized I just needed a simple way to share my expertise.

The Beauty Of A Freebie Is In Its Simplicity

It doesn’t have to be hard to create or share.

It can be simple, even just a one-page checklist.

Remember… it’s all about the VALUE.

What can you show, teach or give that will give your potential subscribers incredible value?

What To Create?

Create a freebie that showcases your expertise to your Target Market.

What is one of their biggest issues or pain points?

Not sure, ask them.

Do a survey and share it with your clients.

Don’t have any clients, find your Target Market online and ask them to fill out a simple survey.

Then take action on the results. How can you solve it? Pick a topic and get started.

Here are 5 awesome ideas for creating a freebie.

Simply, take your topic and create one of these items. Go with what suits you. Don’t be afraid to share your brilliance!

  1. A Simple Checklist – people love checklists! Take your topic and create a one-page checklist on how to use it or why it’s important.
  2. An Infographic – perfect for those of us who are visual. Take your topic and create a graphic or flow chart of the steps in a process or instructions. You can even compare items.
  3. A Video or Audio Series – great for teaching and how to’s. You could break down the steps into individual videos or audios of “how to’s”. Deliver them over a series of days or weeks via an Auto-Responder or Sequence.
  4. A Resource List – similar to a checklist but this gives a list of handy tools, short cuts, etc. What tools does your Target Industry use or need to know more about?
  5. A How-To Ebook, Guide or PDF – expand your simple checklist into a “How To” Ebook, PDF or Guide. These are also great for expanding on your expertise and the solutions you provide.

Remember, your Freebie isn’t about you – it’s about what you do for your clients.

The problems you solve, the solutions you provide, the transformation that happens to your client’s business when they work with you.

Oh, and a quick note. You’ll need to have an Email Marketing program to capture the names of the people who sign up and build your list. Mail Chimp or Mad Mimi are two great options when just starting out. But, you’ll need to create your Freebie first as it’s the beginning of your Sales Funnel.

Do you have a Freebie?

Please add a link in the Comments below to share it!

Feel free to post below and let me know what action you’re taking today to create your awesome freebie.

I’d love to hear from you!

All comments and questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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11 Comments
  1. Mark Hunter

    My biggest obstacle was not in creating a free gift but in following up. I know many of the gurus advocate that a newsletter is not the best lead magnet because it’s not specific enough. But I have found it works great for me 🙂 They sign up to expect my newsletter and it keeps me on their mind at least once a week with valuable tips.

    I addition to the newsletter, I offer a free unadvertised bonus that is specific upon sign up.

    Thanks for sharing your tips. It is nice to meet another techie!

    • mersuz0013

      Thanks Mark for taking the time to comment, I appreciate it. I agree, I find that the newsletter helps keep you top of mind with your audience.

  2. Anne Pike

    Hi Susan!

    I recorded a series of video tutorials, demonstrating to first-time MailChimp users how to set up their subscriber list and build their first eNewsletter. I turned them into a 5-lesson email course and made it my first lead magnet for my website. I’m very proud of it, and am working on my next freebie – I’d like to rotate them quarterly. What do you think?

    • mersuz0013

      Awesome, congrats to you Anne! Great work and yes I would update them quarterly to keep it fresh.

    • Michael Merritt

      Love the Mail Chimp series. Can’t wait for the next one!!

  3. Deborah Northcutt

    Susan I put together a checklist for my niche audience. It took me 1 night to put it together. I serve coaches, speakers and trainers so the checklist can be for each niche. Looking forward to the webinar on why you need a sales funnel.

    • mersuz0013

      Thank you Deborah!

  4. Pamela Lewerenz

    Yes, I have a list of tips for email management.

    • mersuz0013

      Awesome, feel free to share it Pamela!

  5. Jane

    I was super scared to write my freebie for my Bookkeeping and Virtual Assistant Business, but I did manage one day to create at least a starter document that I can use, to be tweaked as I gain more experience. It’s my Business Wellness Assessment Tool, and it is really just a checklist, but it gets the owner thinking about a variety of aspects of their business, identify gaps in financials and marketing, and points to potential problems/solutions. I’m using each point to spur my blog posts, so I have topics ready, and potential clients can follow up any points on my website. At least, that’s the plan, I just started: http://www.theartofbalance.net

    • mersuz0013

      Awesome Jane – congratulations! I’m going to sign up 😉

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