Create Your Benefits Flyer

Benefits Flyers: What They Are And Why You Need Them

Benefits Flyers 101

Traditional marketing tools like business cards and brochures are not enough to get you noticed in today’s noisy world. If you want to stand out in the crowd I recommend creating what I call a Benefits Flyer™. It is a flyer that lists the benefits and solutions your products and services provide.

Oh, and remember – if you’d rather listen to this blog post than reading it please check out the podcast instead. 

Instead of telling people your “title” and handing them your business card or brochure (which by the way most people don’t care about – unlike Corporate America where titles are everything), share the benefits and solutions you provide.

So many people do not know what a Virtual Assistant is or they think that all Virtual Assistants are administrative assistants.  As you know, Virtual Assistant is a very broad term.  It can be someone who answers phones to someone who does programming.

I have used a Benefits Flyer™ for years when going to networking events. It grabs your audience’s attention by focusing on what you can do for them instead of who you are. You can also use it as a conversation starter or as part of your Elevator Speech.

Even if you do not speak directly with everyone who grabs your Benefits Flyer™ it still stands out! Most people take all of the business cards they accumulated back to their office and put them in a nice little stack to either follow up with later or add to their CRM. Well think about this, your Benefits Flyer™ is not the size of a normal business card so it won’t fit into a nice neat stack. Which means they will probably pull it out and look at it!

Get started on creating and using your Benefits Flyer™.

Create Your Benefits Flyer™

  • Start by doing a brain dump of all the benefits and solutions your products and services provide your Target Market.  For example:
    • Save Time
    • Save Money
    • Earn More
    • Peace of Mind
    • More Freedom
    • Business Growth
  • Create 3 – 5 bullet statements using the benefits or solutions from your brain dump. Remember, look at it from your client’s perspective – “what can you do for me?
  • Create a flyer in Word, PowerPoint, Publisher or any other tool you have.
    • I usually create my flyers using 4×6 or 5×7 for the paper size.
    • Pick what you like – remember you want it to be bigger than a business card.
  • Add your Logo and contact information.
    • Use either a phone number or email address.
  • Print them.  I would not do more than 20 at a time. This way you can test them to be sure they are working.
    • Print them yourself or have them professionally printed.
  • Put them everywhere!
    • Your car
    • Your briefcase
    • Your purse
  • Update as needed!

Using Your Benefits Flyer™

  • Take them everywhere with you!
  • If you are out running errands, feel free to stop by local businesses and introduce yourself and leave your Benefits Flyer™. I would stop by the local businesses in the strip mall where I did my grocery shopping and leave my flyer. I even landed a couple of clients!
  • Use them instead of business cards at any live events.
  • Use them as a conversation starter. Instead of saying, “Hi I’m Susan Mershon and I’m a Virtual Assistant” (which normally loses people), use one of the bullets from your Benefits Flyer™. For example, “Hi I’m Susan Mershon and I save health coaches time and money by managing their social media needs.”  Trust me, now you will have their attention.
  • Get out there and share your expertise!

Here are a few example Benefits Flyers™ that my wonderful clients agreed to share. Click the link below to download.

I’ve also created a checklist that you can use to help you get started. Click the button below to download a copy and start designing your own flyer today.

Are you using a Benefits Flyer™ or something similar? How is it working?

What do you think?

Thanks for reading! Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Enjoy your day – Susan

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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16 Comments
  1. Hazel

    Hi, I love the idea of a benefits flyer.
    I can’t seem to see the samples, the links take me to the home page?

    Reply
    • Susan Mershon

      Hi Hazel, sorry about that. I’ve updated the links so they work now. Let me know what you think.

      Reply
  2. Donna O'Reilly

    Great, practical and ‘why did I NOT think of that’ advice. I need to get enough money together so that I can sign up for one of your on-line courses. You will be hearing from me soon…. take care…

    Reply
    • mersuz0013

      Awesome Donna, thank you for the response. Can’t wait to see you in one of my programs.

      Reply
    • Yvonne Jansky

      Hi Susan:

      I tried to click on the 2 samples of Flyers and it keeps taking me back to your main page. Are they no longer posted?

      Thanks, Yvonne~

      Reply
      • Susan Mershon

        Hi Yvonne, sorry about that – I’ve updated the links and they’re working now. Let me know what you think.

        Reply
  3. Christy

    I love this idea! I am going to my first networking event later this month and can’t wait to try it. Thank you Susan!

    Reply
    • SE Mershon

      Thank you Christy – let me know how it goes!

      Reply
  4. Kim Orsag

    What a great idea! I’ve used what I call my “One Sheet” that includes my services and expertise on an 8 1/2 x 11 printed flyer. However, I really like this benefits flyer idea. Thanks for sharing Susan!

    Reply
    • SE Mershon

      Thank you Kim for posting. I love my Benefits Flyer and use it for all my local networking events.

      Reply
  5. T. Camille Mitchell

    As an emerging Virtual Assistance provider, I find this information highly useful. This will now become part of my marketing implantation plan. Thanks a lot!

    Reply
    • SE Mershon

      Thank you Camille. I’m glad you found it useful and congrats on your emerging business.

      Reply
  6. Jen

    Excellent tips Susan. I’ve definitely kept the larger ‘business cards’ aside. It works. I agree, tell them HOW you will help them. Let them know the How and Why (you).

    Reply
    • SE Mershon

      Thank you Jen 😉

      Reply
  7. MJ Escobar

    I love the benefits flyer. Great tip. It’s a great way to convey much more information than a business card ever could! Thanks!

    Reply
    • SE Mershon

      Thank you Marla – I found it much easier to connect with potential clients than a regular old business cards 😉

      Reply
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