7 Tips for Building a Professional LinkedIn Profile

Ready to attract your dream clients on LinkedIn?

Today, I want to talk to you about building a professional LinkedIn profile and why it’s so important. LinkedIn is full of professionals looking for what you have to offer, and one of the best ways to attract those professionals is to ensure your profile clearly shows how you can help them.

On a side note, LinkedIn was the only platform I used when I started my business 15 years ago, and it has been life-changing. I still use it today to attract my dream clients, so I know it works.

Here are seven key points to ensure your LinkedIn profile is ready.

1. Compelling Headline

Your headline is the first thing most people see. It should clearly state who you help and how you help them. For example, use titles like “Virtual Assistant,” “WordPress Expert,” or “Copywriter,” combined with how you help, like “Helping Business Coaches Streamline Operations” or “Building Funnels That Convert.” Use relevant keywords to enhance your discoverability.

2. Professional Profile Picture

Use a high-quality photo of yourself, not a logo. People want to see your smiling face to know you’re real, especially in freelance or consulting industries. If you don’t have a professional headshot, there are AI tools to help make your casual photo look more professional.

3. Comprehensive About Section

Write a summary that tells your story and highlights your experience. Explain your services, how you’re different, and how you help potential clients. Make it clear and to the point, answering questions like who you help, how you help them, and what the next step is. Include a call to action, like contacting you via email or DM.

4. Detailed Experience Section

Make sure your current position, especially if you’re working full-time in your business, is at the top. Detail your past roles and focus on achievements, using bullet points for clarity. Use relevant keywords throughout your profile to improve searchability.

5. Skills and Endorsements

Add skills pertinent to what you do, such as project management, graphic design, or VA services. Encourage clients and colleagues to endorse these skills. You can also send requests for endorsements to help build credibility.

6. Gather Recommendations

Ask clients and colleagues for recommendations. These testimonials provide social proof and different eyes will see them on LinkedIn compared to your website. You can send links to make it easy for people to leave recommendations.

7. Consistent Activity and Engagement

Stay active on LinkedIn by joining relevant groups, sharing helpful content, and engaging with your network. This activity shows you’re engaged and knowledgeable, attracting more people to your profile. Ensure your profile has a call to action so visitors know what to do next.

Final Thoughts

Remember, your LinkedIn profile should clearly state whether you’re a business owner or looking for a job. It can’t be both as that confuses people. By following these seven key points, you’ll make your profile stand out and attract your dream clients.

If you want to learn more about using LinkedIn to attract clients, check out my LinkedIn for VAs course below. It’s designed for VAs, freelancers, consultants, and any service providers looking to attract more clients. It’s the same system I use today and used to build my business.

Thanks for joining me here, and I’ll see you next time. Oh, and PS, make sure we’re connected on LinkedIn!

P.S. Ready to stand out on LinkedIn and attract your dream clients? Join my LinkedIn for VAs Course—your proven formula to create a profile that gets noticed by professionals seeking your expertise. Elevate your visibility and kick-start your VA success journey. Enroll now!

Susan Mershon
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