Sales Funnels – The What & Why

Sales Funnels – The What & Why

Have you heard all the buzz around sales funnels lately?

They’re all the rage.

Why?

Because they work.

What is a sales funnel?

Well… it’s a system that automates both marketing and sales.

Automation = Freedom.

A sales funnel combines strategy + technology to get in front of your audience, share your expertise and get clients on autopilot.

There are people looking for exactly what you offer every minute of every day.

Whether it’s through a Google search or perusing Facebook or LinkedIn Groups.

Your clients are looking for you.

And, you need to make it easy for them to find you 24×7.

What are you doing today to make it easy for your potential clients to:

  1. Find you
  2. Learn more about who you are and what you offer
  3. Share your expertise with them

This is what a sales funnel can do for you on autopilot.

But first, you need to create some great content to share with them.

Remember, all of your content should be focused on how you solve your client’s problems using your expertise.

Share your expertise by:

  • Writing a blog
  • Creating videos and sharing them on YouTube.
  • Doing Facebook Live sessions from your Facebook Page.
  • Running paid ads

Getting their attention is the first step or stage in your sales funnel.

The next step is to get them on the phone with you for a free “Discovery Session”.

It’s a free 15-minute call to find out more about them and if they’re your ideal client.

If they are, great.

Now you need to close the deal.

If they’re not, then you can move on to the next person.

The most important part of your funnel is to make your audience aware of you and your services.

Then it’s getting them on the phone and closing the sale.

So… what can you do today to create great content that will get your potential client’s attention?

Feel free to post below and let me know what action you’re taking today to automate your marketing + getting clients.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Virtual Assistant Systems – The Key Systems You Need
  2. The Day to Day Systems In Your VA Business
  3. Is Your Target Aware Of You + Your Services
  4. Tips To Grow Your Online Following AKA Your List

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

7 Tips to Grow Your Online Following AKA List!

7 Tips to Grow Your Online Following AKA List!

Tips To Grow Your List

Did you know that most Virtual Assistants (really ALL Solopreneurs) do not spend enough time generating leads + building a quality list?

It is crucial to spend time DAILY marketing your business to grow your list!

What’s a list?

It’s a list of both clients + prospects that are interested in you and your business.

Did you know that it’s easier to drive prospects to a “Free Offer” than drive them directly to a sale?

Do you have a free offer on your website? Something showcases your expertise and solves a problem for your target?

If not – it’s time!!  

Almost ALL of your marketing efforts to any prospective client should be to get them on your list, and what better way than to have a Fabulous Free Offer!

Why is your “list” so important you ask?

It’s simple….your list provides:

  • Future long-term income
  • Life & health for your business
  • Prospects the benefit of getting to know, like & trust you

No list…no pipeline!! – No pipeline…no future business!!

If you don’t have a list – it’s time to get started.  Here are 7 tips to help you start and grow your online following:

  1. Free Offer – Create a fabulous free offer that shares your expertise and passion.  Most importantly give them a taste of what you offer and leave them wanting more.
  2. Teleseminar/Telesummit/Webinar – Hold a monthly teleseminar or webinar and post it on social media, forums and anywhere else your ideal client hangs out.  This is a great way to build your list quickly!
  3. Blogging – Blog at least once a week and share your blog on social media, forums and anywhere else your ideal client hangs out!
  4. Social Media – Join Linked In and Facebook Groups and start a conversation, share your expertise, give advice, offer support.
  5. Speaking – Stand up and be heard!  Find a local club or networking group and volunteer to speak at one of their events.  This is a great way to build credibility and your list!
  6. Live Events – Go to live events such as networking meetings, seminars and conferences.  Be bold and get yourself noticed.  Participate!
  7. Testimonials – Give testimonials for your clients and include your name and a link to your website!

Take time each day to market yourself and grow your online following. Start NOW.

Block out at least 15 minutes a day on your calendar and before you know it you’ll have a list of growing fans!

Have a “freebie” is the first step in your Sales Funnel.

Make it a great one!

What do you think?

Feel free to post below and let me know what action you’re taking today to start growing your list.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Sales Funnels + The What & Why
  2. Are They Aware + Does Your Target Know You Exist
  3. 5 Awesome Ideas For Your Freebie
  4. Don’t Call Yourself a “VA”

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

5 Ways To Find Clients For Your VA Business

5 Ways To Find Clients For Your VA Business

Do you struggle to find clients for your Virtual Assistant Biz?

I see this question almost daily on Social Media – “How Do I Find Clients?

And, I’ve been where you are – I remember desperately wanting to land that first or second client but clueless how to go about it. I didn’t know anything about marketing or sales other than that it made me feel kinda icky and nervous when I thought about selling anything!

This is the blog consists of mostly questions you need to ask yourself. Remember, don’t overthink it, go with the answers that come to you first.

There are NO wrong answers here <grin>.

Let’s get started!

In this blog post, I want to give you 5 tips that I wish I had when I was first starting out.

Why?

Because they really do make a HUGE difference when it comes to finding clients and being successful.

First… Two things you need to remember…

  1. Marketing is the key to success.
  2. It’s all about awareness.

Actually, these two go hand in hand and are at the core of how to be successful in any business.

Marketing = Awareness

Marketing Does Not = Sales

In order to find clients, they have to know you exist (awareness) and you need to share (marketing) your brilliance with them.

You can’t be everything to everyone – you have to choose who you want to work with.

And, this can be scary for many (it was for me) since when you have a job you really don’t get to choose.

Tip #1 – Who are they? Ask yourself the following:

  • Who do you want to help or work with?
  • Is there an industry or profession you are naturally drawn to?
  • What are your passions?
  • It does not have to be where your expertise is – you can learn what you need!

Once you figure out who, it’s all about finding them. They can’t be aware of you if they don’t know about you.

Tip #2 – Where are they? Ask yourself the following:

  • Where can you find them online?
  • Where can you find them offline?
  • Do you already know people who can help you find “them”?

Everyone has a problem they need solving and they are willing to pay for it. This is why businesses exist ;-).

Tip #3 – What problem(s) do you solve for them? Ask yourself the following:

  • Do they have a specific problem unique to their industry?
  • Does your expertise solve a specific problem?
  • What keeps them up at night?

Marketing is all about benefits and solutions NOT you or your resume. It’s all about what you do for your clients, NOT what you do or who you are.

Tip #4 – How do you solve them? Ask yourself the following:

  • What skills do you have that will help solve their problem(s)?
  • Do you have expertise that they need?

Now you know who, where & what, it’s all about Awareness & Value.

Time to share your brilliance.

Show them how working with you will solve their problems and make a difference. Provide lots of value!

Tip #5 – How are you making them aware of you? Ask yourself the following:

  • Are you blogging about the problems you solve?
  • Are you showing up online and/or offline where “they” are?
  • How are you providing value?
  • How are you proving you can help them?

Whew…. you made it! Congratulations.

The beauty of marketing and awareness is once you figure it out all, you can implement a plan to rinse and repeat!

Did you complete the questions? 

Feel free to post below and let me know what action you’re taking today to make your clients aware of you + your business.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Are You Ready To Work With Clients
  2. You’re Not Marketing – You’re Sharing
  3. Tips For Interviewing Potential Clients

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Are They Aware – Your Target Market

Are They Aware – Your Target Market

Is who aware?

Your potential clients, your Target Market.

Let me ask you… how are you making potential clients aware of you and your services?

What are you doing to share your brilliance?

Writing blogs or sharing videos?

Awareness is the first step in finding clients, and then getting them to sign on the dotted line.

It’s also the first step in your Sales Funnel – even if you don’t think you have one.

People can’t buy your products or services if they don’t know about them. So, what activities are you doing to bring awareness to your business?

For many people, this is the hardest part of being an entrepreneur. “Putting themselves out there.” It’s a huge fear and one that you need to learn to manage and conquer.

Believe it or not, there are people looking for you and what you offer. You’re doing them a disservice by not letting them know all about you.

So, how do you push through your fear and get out there?

Remember, if you want clients – they have to know about you.

For me, the best way is to face the fear head-on. Admit you’re scared and then do it anyway!

Ask yourself what’s the worst that can happen?

Many times we let our fear blow things up in our minds when in reality it’s not even close.

It takes practice but you can do it!

Here are 6 things you can do to bring awareness to your business.

  1. Tell everyone you know. Friends, family, co-workers, neighbors, people in the line with you at the grocery store.
  2. Create a Benefits Flyer™ and hand them out while you’re telling everyone about your business.
  3. Go to a local networking event where your Target Market hangs out and start a conversation (hand out your Benefits Flyers™ too!)
  4. Add a freebie (aka Lead Magnet) to your website that solves a problem for your Target Market.
  5. Start a weekly blog post that focuses on your expertise and then share it on social media where your Target Market hangs out.
  6. Start a YouTube channel and post a series of “how to” videos on your expertise. Share!

Now, pick one and get started!

I’d love to here from you.

Feel free to post below and let me know what activity you picked from the list above.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Create A Benefits Flyer – Use Instead Of Business Cards
  2. How Do You Manage Your Fears
  3. Tips To Growing Your List From Scratch

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

5 Awesome Ideas For Your Freebie

5 Awesome Ideas For Your Freebie

Here Are Some Ideas For Your Freebie

Virtual Assistants often ask me, “Do I really need to have a Free Offer aka Lead Magnet on my website“?

And, my answer is always the same, “Yes you do“.

Why?

Because you need a method to attract prospects.

Yes, even a Virtual Assistant business needs a sales pipeline!

Then the next question comes… “Well, what should I create“?

The whole idea of having to create something scares many people – I know it did me when I first started out.

I’m a chronic over-thinker (anyone else have this problem) so, I ended up researching too much (another problem of mine – love to do research), and ended up overwhelmed and confused.

Does it really have to be this hard to create something, I thought.

Turns out, I was making it much harder than it needed to be. Once I stopped thinking about it, I realized I just needed a simple way to share my expertise.

The beauty of a freebie is in its simplicity.

It doesn’t have to be hard to create or share.

It can be simple, even just a one-page checklist.

Remember… it’s all about the VALUE.

What can you show, teach or give that will give your potential subscribers incredible value?

What to Create?

Create a freebie that showcases your expertise to your Target Market.

What is one of their biggest issues or pain points?

Not sure, ask them.

Do a survey and share it with your clients.

Don’t have any clients, find your Target Market online and ask them to fill out a simple survey.

Then take action on the results. How can you solve it? Pick a topic and get started.

Here are 5 awesome ideas for creating a freebie.

Simply, take your topic and create one of these items. Go with what suits you. Don’t be afraid to share your brilliance!

  1. A Simple Checklist – people love checklists! Take your topic and create a one-page checklist on how to use it or why it’s important.
  2. An Infographic – perfect for those of us who are visual. Take your topic and create a graphic or flow chart of the steps in a process or instructions. You can even compare items.
  3. A Video or Audio Series – great for teaching and how to’s. You could break down the steps into individual videos or audios of “how to’s”. Deliver them over a series of days or weeks via an Auto-Responder or Sequence.
  4. A Resource List – similar to a checklist but this gives a list of handy tools, short cuts, etc. What tools does your Target Industry use or need to know more about?
  5. A How-To Ebook, Guide or PDF – expand your simple checklist into a “How To” Ebook, PDF or Guide. These are also great for expanding on your expertise and the solutions you provide.

Remember, your Freebie isn’t about you – it’s about what you do for your clients.

The problems you solve, the solutions you provide, the transformation that happens to your client’s business when they work with you.

Oh, and a quick note. You’ll need to have an Email Marketing program to capture the names of the people who sign up. Mail Chimp or Mad Mimi are two great options when just starting out. But, you’ll need to create your Freebie first.

Do you have a Freebie?

Please add a link in the Comments below to share it!

Feel free to post below and let me know what action you’re taking today to create your awesome freebie.

I’d love to hear from you!

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Sales Funnels – The What + Why
  2. How Is Your Focus
  3. Tips To Build Your List

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Create Your Benefits Flyer

Create Your Benefits Flyer

Benefits Flyers: What They Are & Why You Need Them

Benefits Flyers 101

Traditional marketing tools like business cards and brochures are not enough to get you noticed in today’s noisy world. If you want to stand out in the crowd I recommend creating what I call a Benefits Flyer™.

What’s a Benefits Flyer™ you ask?

It is a flyer that lists the benefits & solutions your products & services provide.

Instead of telling people your “title” and handing them your business card or brochure (which by the way most people don’t care about – unlike Corporate America where titles are everything), share the benefits and solutions you provide.

So many people do not know what a Virtual Assistant is or they think that all Virtual Assistants are administrative assistants.  As you know, Virtual Assistant is a very broad term.  It can be someone who answers phones to someone who does programming.

I have used a Benefits Flyer™ for years when going to networking events. It grabs your audience’s attention by focusing on what you can do for them instead of who you are. You can also use it as a conversation starter or as part of your Elevator Speech.

Even if you do not speak directly with everyone who grabs your Benefits Flyer™ it still stands out! Most people take all of the business cards they accumulated back to their office and put them in a nice little stack to either follow up with later or add to their CRM. Well think about this, your Benefits Flyer™ is not the size of a normal business card so it won’t fit into a nice neat stack. Which means they will probably pull it out and look at it!

Get started on creating and using your Benefits Flyer™.

Create your Benefits Flyer™:

  • Start by doing a brain dump of all the benefits & solutions your products & services provide your Target Market.  For example:
    • Save Time
    • Save Money
    • Earn More
    • Peace of Mind
    • More Freedom
    • Business Growth
  • Create 3 – 5 bullet statements using the benefits or solutions from your brain dump. Remember, look at it from your client’s perspective – “what can you do for me?
  • Create a flyer in Word, PowerPoint, Publisher or any other tool you have.
    • I usually create my flyers using 4×6 or 5×7 for the paper size.
    • Pick what you like – remember you want it to be bigger than a business card.
  • Add your Logo and contact information.
    • Use either a phone number or email address.
  • Print them.  I would not do more than 20 at a time. This way you can test them to be sure they are working.
    • Print them yourself or have them professionally printed.
  • Put them everywhere!
    • Your car
    • Your briefcase
    • Your purse
  • Update as needed!

Using your Benefits Flyer™

  1. Take them everywhere with you!
  2. If you are out running errands, feel free to stop by local businesses and introduce yourself and leave your Benefits Flyer™. I would stop by the local businesses in the strip mall where I did my grocery shopping and leave my flyer. I even landed a couple of clients!
  3. Use them instead of business cards at any live events.
  4. Use them as a conversation starter. Instead of saying, “Hi I’m Susan Mershon and I’m a Virtual Assistant” (which normally loses people), use one of the bullets from your Benefits Flyer™. For example, “Hi I’m Susan Mershon and I save health coaches time & money by managing their social media needs.”  Trust me, now you will have their attention.
  5. Get out there and share your expertise!

Here are a few example Benefits Flyers™ that my wonderful clients agreed to share. Click the link below to download.

Sample #1

Sample #2

I’ve also created a checklist that you can use to help you get started. Click the button below to download a copy and start designing your own flyer today.

benefits flyer checklist

Are you using a Benefits Flyer™ or something similar? How is it working?

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan  

Do NOT follow this link or you will be banned from the site!

Pin It on Pinterest

Share This