What Are You Inventing For Yourself + Your Business?

What Are You Inventing For Yourself + Your Business?

Necessity is the Mother of All Inventions

What Are You Inventing for Yourself?

I hope you + your family are healthy and safe during these trying times. It’s important to stay connected and thankfully we have the tools + technology to do so.

I once again want to focus on how we can all make the best of the crisis we are currently dealing with and one of my favorite quotes is very relevant right now.

 ‘Necessity is the mother of all inventions.’

It’s become necessary to look at different ways for us to pivot or change our business in order to meet a shifting demand.

Let me start by sharing this… Please don’t assume that your clients or people in general don’t want to buy from you right now.

That’s a money mindset thing which I’ll talk more about in a moment.

And, I know there are a lot of people out of work, and doing their best to survive the storm.

But… there are others that are looking for help and want to invest to keep the economy going and moving forward as we work through this crisis.

The question to you is, how can you reinvent yourself or your services in order to meet the demands and the opportunities that are there?

There are lots of opportunities and different ways for you to serve, either your core audience or an entirely new market. As I mentioned in my previous post, this is a great opportunity for not just the VA industry alone, but the entire online business industry.

The landscape of how people are working, not just online but in the corporate world, is changing and we don’t know what the landscape’s going to look like when this is all said and done.

I believe that more people are going to want to make the transition to not only working from home but working for themselves!

Now, if you’re thinking I can’t possible pitch my services right now – it feels icky or that nobody’s going to buy anything, we’re back to a money mindset issue.

Your mindset governs everything you do in life – especially your business.

I’m a big believer in creating a healthy money mindset.

I’ve seen what it’s done for myself and my own business when I learned to change how I was thinking about money.  The most important lesson for me was to realize I was coming from a place of lack instead of abundance. (I know I used to roll my eyes at this stuff too but it works).

I used to focus on things like “I’m going to run out of money” or “I’m going to run out of clients” or one of my favorites was “no one is going to pay that rate to do X”.

But… then I learned to focus my thoughts on abundance, that there’s always more opportunity, more money, more clients, etc. And it changed my life.

If you’re coming from a lack mindset, it’s very, very hard to get out of it without some kind of help because there’s usually something underneath the surface that is causing it. You need to find out what it is and clear it.

One of the best books that I found is Denise Duffield-Thomas’ book called Get Rich, You Lucky Bitch (sorry but that’s the official title).  It helped me realize my thinking patterns but also helped me uncover all of these self sabotaging behaviors when it came to money.  Things that I was doing without even knowing I was. After reading this book and doing the exercises I cleared all my money demons and everything shifted.

I can’t recommend her, her programs and her resources enough.

If you find yourself having a hard time focusing on opportunity, then you might consider investing in her book. You can get a copy on Amazon, Audible and probably even eBay. Here is her website in case you want to find out more – https://www.denisedt.com/. She has great free resources too!

Ok so back to it.

There are people that are looking for help right now.

People that will buy and invest, in not only themselves but their business as well.

If you’re like, “Okay, well what can I do?”

First of all, don’t work for free or for testimonials.

I don’t advocate working for free.

If you don’t value what you bring to the table, nobody else will. Plus, you get all the freeloaders, no offense, but you get people who are just looking for free stuff. And in my opinion + experience, those people are much more difficult to work with.

Instead of giving something away for free, maybe look at how you can bundle or package what you’re doing or offering. For example, if a client buys a 10 hour retainer, maybe give a bonus hour – buy 10 get 11.

If somebody buys your WordPress website package, throw in a month or two of maintenance for free.

Look at ways that you can provide more value for your clients. Consider doing a two-for (2 for 1). Buy this, get this for free.

Look at ways to bundle or package your services. Give them something additional to give them more bang for their buck.

Here’s a challenge for you – step back and look at your services to see how you can add more value to your retainers or packages.

Ok.. a couple other things real quick.

If you’re finding clients aren’t buying what you’re selling, maybe it’s time to re-invent yourself.

What I mean is that business owners are cutting expenses but NOT assets.

If you’re someone offering mainly admin skills it might be time to invest in learning strategic and techie skills.

Why these?

Clients can do their own admin work but they don’t know how to keep the automations, integrations and techie tools running.

You become an asset to your clients – they need you to keep their business running.

And one more idea… create a simple product to sell to your audience.

The wonderful thing about products is it’s a new revenue stream and once it’s created it keeps making you money!

If you’d like to create a product but are not sure how to get started or what to create, sign up for my free webinar happening on 4/8 @ 10AM PST that will go into all this and more.

You can sign up at https://www.techiementortraining.com/product-workshop

I hope this post has given you some ideas that you can take to re-invent yourself and your services. Or… work on your money mindset.

I’d love to hear what you’re going to do – please share what actions you’re going to take in your business.

Leave a comment below + share! All comments are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Ways to Pivot Your Business Now
  2. Ways to Scale Your VA Business

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Learn How to Attract Clients Instead of Chasing After Them

Learn How to Attract Clients Instead of Chasing After Them

Learn How to Attract Clients Instead of Chasing Them

What You Need To Know

Let’s talk about creating value to get your dream clients attention.

In this blog post, we’re going to focus on the best way to:

  • get noticed
  • provide value
  • set yourself apart in the industry
  • and… attract your dream clients

It’s called Content Creation and it’s actually pretty simple.

Content is KING.

Content creation is creating different types of content that is valuable to your audience AND showcases your skills.

It’s all about making your dream client aware of you and how you can help them.

This is the first step in any sales funnel – it’s known as Awareness.

Which is what marketing is all about!

Remember.. marketing and sales are NOT the same thing.

Marketing is awareness NOT selling or pitching your products or services.

The last thing you want to do in a relationship based industry such as ours is to start off by pitching yourself to someone you’ve never met or know anything about.

You need to focus on relationships FIRST.

The sales will come.

Ok… back to content creation!

First, there is some pre-work that you need to do before you share content that gets you noticed.

You need to know who your dream client is and where they hang out, because the last thing you want to do is create really great content and then share it on Pinterest, when your dream clients aren’t on Pinterest, they’re on YouTube.

Just so we’re on the same page – my defintion of a dream client is this –  a combination of a target market and personality traits. Some people call this a Client Avatar. I call it a Dream Client.

What you’re looking for is a specific industry or profession to target and then specific traits that you like to work with. This is a MUST.

In order for your content creation strategy to work, you have to know these things.

If you’re somebody who struggles with figuring out who your dream client is, then I invite you to have a look at my Dream Client workshop. It’s a group coaching program where I help you pinpoint who your dream client is. Once you know the WHO then everything shifts. Then you can create the content that will help them see you as an expert in your particular skill set or service.

Go to https://www.techiementortraining.com/dream-client-wl-sign-up to get on the wait list for the next workshop.

Ok… let’s get back to content creation.

A popular question is what types of content should you create?

Well that depends on what you’re comfortable with.

For example you could:

  • write articles
  • write blog posts
  • create a podcast
  • start a YouTube channel
  • start sharing your Hot Topics on social media
  • run a Facebook Ad

It’s all about sharing valuable content, right? And, there are many different ways to do that.

The best reason to create and share great content is To Get Clients.

You want to create a 24×7 Client Atrraction System.

A system that automatically attracts your dream clients to you all day – every day.

By creating and sharing great content where your dream clients hang out you create a tribe of people who become your biggest fans.

They will become loyal clients and a great referral system for you and your business.

It keeps you out of the feeding frenzy so many other people use to get clients.

You know the social media posts saying they’re looking to hire a VA for x, y and z and within 20 seconds 300 people have already responded.

How are you possibly going to get noticed in a feeding frenzy?

Your chances are between slim and none.

It’s really hard to get noticed without a lot of energy on your part to get in front of the right people. If you want to get out of the feeding frenzy cycle, then creating valuable content is the best way to do it.

How do you get started creating + sharing valuable content?

The biggest hurdle for most is just getting started… so let me give you a quick to-do list to help you.

  1. Decide that you’re going to start creating content.
  2. Decide how you’re going to create it.
  3. Then create a schedule and get started.

Step one can be the easiest or the hardest depending on whethere or not you’re an over-thinker like me.

Ask yourself if you’d like to create a 24×7 Client Attraction System.

If your answer is Yes, then you need to create content. If it’s No, then you don’t.

Step two is how you’re going to create this content.

Start with what you’re most comfortable with. For instance, do you like to write? Then start a blog or write articles.

Or, do you prefer talking? Start a YouTube channel or Podcast.

Your answer is going to steer you in the direction that you need to go when it comes to creating content.

Step three is all about the content itself.

It’s all based on the services you offer – your particular expertise.

It’s not just random stuff.

The goal of your content is to get attention and awareness from your dream clients so they will sign up and buy whatever it is you’re selling.

You want to focus on what they need help with, and this is where an FAQ notebook really comes in.

It’s a notebook that keeps track of the FAQs your dream clients ask in relation to the services you offer.

You’re going to go hang out where your dream clients are online and offline and be a fly on the wall and to listen to their questions about the services that you offer.

For example, if you’re somebody who offers WordPress services, you could join a Facebook group for Health Coaches (your dream client) and listen to what they’re asking about WordPress.

Then take that information and create a piece of content or even a series.

Create the solution to their problem.

Answer their questions through your content.

People are always looking for tips, reasons, mistakes to avoid or hacks.

Create something around that.

For example, create a checklist on the top 10 reasons you need a website.

Or the top 10 mistakes to avoid when it comes to WordPress.

The goal here is for you to actually show up, listen and take notes on what they’re asking about when it comes to the services you offer.

That becomes the topic for your content.

You could actually take one thing and break it into a bunch of different pieces of content.

For instance I’m doing a blog series on 7 differenct ways to scale your VA business.  I wrote one big post that speaks to all 7 and then I’m breaking it down into individual posts where I deep dive into each.

I used my own FAQ notebook to come up with this series of topics.

The notebook is a simple way to gather information in order for you to create the content your audience wants.

And the beauty to this is you can create something that you can use over and over and over again.

I always refer people to blog posts that I’ve written in the past because the information is still relevant and you can always update it if you want.

Realize that you’re going to repeat yourself, but that’s marketing. You need to repeat yourself in order to get as many people to know who you are, what you’re all about and to start building a relationship with them all based on the information that you’re giving them for free.

Oh and please don’t worry about giving your best stuff away for free. Too many people worry about that. That’s how you build trust. That’s how you get people to know, like, and trust you because you’re giving them what they want.

Last thing you need to do is create a schedule of how often you’re going to create your content.

Start slowly.

Go with once a month until you get into a rhythm and then increase it.

The most important thing is consistency.

So here are your Action Items if you’re ready to get started.

  1. Create your FAQ notebook. It can be a real notebook or something like EverNote (my fav)
  2. Go find your dream clients both online and offline.
  3. Listen and take notes on what they’re asking about when it comes to your expertise.
  4. Pick a topic and create a piece of content.
  5. Share it with your dream clients.

Believe it or not, this will actually set you apart from everyone else IF you create the content based on what your audience is looking for. That it solves one of their pain points.

Yeah, it may take longer to get signed on as clients, but you’re building longterm relationships AND a fan base, which is where you can go when you’re ready to take on additional clients.

So…. are you going to do the Action Items I listed above? If so, I’d love to hear from you. Please comment below and let me know.

Just a quick side note to let you know if you’re looking for more details on creating valuable content, be sure to check out my Content Creation Workbook. It goes into detail about creating content as well as the different types of content to create and where to share it.

What you post on Facebook is not the same as what you should be posting on LinkedIn! Each platform has it’s own best practices and I talk about this in detail in the workbook. It’s very affordable and will help you get started creating your Client Attraction System.

Content Creation Workbook

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Want More $$ + Clients? Become a Specialist
  2. The Things That Keep You Stuck

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Sales Funnels – The What & Why

Sales Funnels – The What & Why

Have you heard all the buzz around sales funnels lately?

They’re all the rage.

Why?

Because they work.

What is a sales funnel?

Well… it’s a system that automates both marketing and sales.

Automation = Freedom.

A sales funnel combines strategy + technology to get in front of your audience, share your expertise and get clients on autopilot.

There are people looking for exactly what you offer every minute of every day.

Whether it’s through a Google search or perusing Facebook or LinkedIn Groups.

Your clients are looking for you.

And, you need to make it easy for them to find you 24×7.

What are you doing today to make it easy for your potential clients to:

  1. Find you
  2. Learn more about who you are and what you offer
  3. Share your expertise with them

This is what a sales funnel can do for you on autopilot.

But first, you need to create some great content to share with them.

Remember, all of your content should be focused on how you solve your client’s problems using your expertise.

Share your expertise by:

  • Writing a blog
  • Creating videos and sharing them on YouTube.
  • Doing Facebook Live sessions from your Facebook Page.
  • Running paid ads

Getting their attention is the first step or stage in your sales funnel.

The next step is to get them on the phone with you for a free “Discovery Session”.

It’s a free 15-minute call to find out more about them and if they’re your ideal client.

If they are, great.

Now you need to close the deal.

If they’re not, then you can move on to the next person.

The most important part of your funnel is to make your audience aware of you and your services.

Then it’s getting them on the phone and closing the sale.

So… what can you do today to create great content that will get your potential client’s attention?

Feel free to post below and let me know what action you’re taking today to automate your marketing + getting clients.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Virtual Assistant Systems – The Key Systems You Need
  2. The Day to Day Systems In Your VA Business
  3. Is Your Target Aware Of You + Your Services
  4. Tips To Grow Your Online Following AKA Your List

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

7 Tips to Grow Your Online Following AKA List!

7 Tips to Grow Your Online Following AKA List!

Tips To Grow Your List

Did you know that most Virtual Assistants (really ALL Solopreneurs) do not spend enough time generating leads + building a quality list?

It is crucial to spend time DAILY marketing your business to grow your list!

What’s a list?

It’s a list of both clients + prospects that are interested in you and your business.

Did you know that it’s easier to drive prospects to a “Free Offer” than drive them directly to a sale?

Do you have a free offer on your website? Something showcases your expertise and solves a problem for your target?

If not – it’s time!!  

Almost ALL of your marketing efforts to any prospective client should be to get them on your list, and what better way than to have a Fabulous Free Offer!

Why is your “list” so important you ask?

It’s simple….your list provides:

  • Future long-term income
  • Life & health for your business
  • Prospects the benefit of getting to know, like & trust you

No list…no pipeline!! – No pipeline…no future business!!

If you don’t have a list – it’s time to get started.  Here are 7 tips to help you start and grow your online following:

  1. Free Offer – Create a fabulous free offer that shares your expertise and passion.  Most importantly give them a taste of what you offer and leave them wanting more.
  2. Teleseminar/Telesummit/Webinar – Hold a monthly teleseminar or webinar and post it on social media, forums and anywhere else your ideal client hangs out.  This is a great way to build your list quickly!
  3. Blogging – Blog at least once a week and share your blog on social media, forums and anywhere else your ideal client hangs out!
  4. Social Media – Join Linked In and Facebook Groups and start a conversation, share your expertise, give advice, offer support.
  5. Speaking – Stand up and be heard!  Find a local club or networking group and volunteer to speak at one of their events.  This is a great way to build credibility and your list!
  6. Live Events – Go to live events such as networking meetings, seminars and conferences.  Be bold and get yourself noticed.  Participate!
  7. Testimonials – Give testimonials for your clients and include your name and a link to your website!

Take time each day to market yourself and grow your online following. Start NOW.

Block out at least 15 minutes a day on your calendar and before you know it you’ll have a list of growing fans!

Have a “freebie” is the first step in your Sales Funnel.

Make it a great one!

What do you think?

Feel free to post below and let me know what action you’re taking today to start growing your list.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Sales Funnels + The What & Why
  2. Are They Aware + Does Your Target Know You Exist
  3. 5 Awesome Ideas For Your Freebie
  4. Don’t Call Yourself a “VA”

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

5 Ways To Find Clients For Your VA Business

5 Ways To Find Clients For Your VA Business

Do you struggle to find clients for your Virtual Assistant Biz?

I see this question almost daily on Social Media – “How Do I Find Clients?

And, I’ve been where you are – I remember desperately wanting to land that first or second client but clueless how to go about it. I didn’t know anything about marketing or sales other than that it made me feel kinda icky and nervous when I thought about selling anything!

This is the blog consists of mostly questions you need to ask yourself. Remember, don’t overthink it, go with the answers that come to you first.

There are NO wrong answers here <grin>.

Let’s get started!

In this blog post, I want to give you 5 tips that I wish I had when I was first starting out.

Why?

Because they really do make a HUGE difference when it comes to finding clients and being successful.

First… Two things you need to remember…

  1. Marketing is the key to success.
  2. It’s all about awareness.

Actually, these two go hand in hand and are at the core of how to be successful in any business.

Marketing = Awareness

Marketing Does Not = Sales

In order to find clients, they have to know you exist (awareness) and you need to share (marketing) your brilliance with them.

You can’t be everything to everyone – you have to choose who you want to work with.

And, this can be scary for many (it was for me) since when you have a job you really don’t get to choose.

Tip #1 – Who are they? Ask yourself the following:

  • Who do you want to help or work with?
  • Is there an industry or profession you are naturally drawn to?
  • What are your passions?
  • It does not have to be where your expertise is – you can learn what you need!

Once you figure out who, it’s all about finding them. They can’t be aware of you if they don’t know about you.

Tip #2 – Where are they? Ask yourself the following:

  • Where can you find them online?
  • Where can you find them offline?
  • Do you already know people who can help you find “them”?

Everyone has a problem they need solving and they are willing to pay for it. This is why businesses exist ;-).

Tip #3 – What problem(s) do you solve for them? Ask yourself the following:

  • Do they have a specific problem unique to their industry?
  • Does your expertise solve a specific problem?
  • What keeps them up at night?

Marketing is all about benefits and solutions NOT you or your resume. It’s all about what you do for your clients, NOT what you do or who you are.

Tip #4 – How do you solve them? Ask yourself the following:

  • What skills do you have that will help solve their problem(s)?
  • Do you have expertise that they need?

Now you know who, where & what, it’s all about Awareness & Value.

Time to share your brilliance.

Show them how working with you will solve their problems and make a difference. Provide lots of value!

Tip #5 – How are you making them aware of you? Ask yourself the following:

  • Are you blogging about the problems you solve?
  • Are you showing up online and/or offline where “they” are?
  • How are you providing value?
  • How are you proving you can help them?

Whew…. you made it! Congratulations.

The beauty of marketing and awareness is once you figure it out all, you can implement a plan to rinse and repeat!

Did you complete the questions? 

Feel free to post below and let me know what action you’re taking today to make your clients aware of you + your business.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Are You Ready To Work With Clients
  2. You’re Not Marketing – You’re Sharing
  3. Tips For Interviewing Potential Clients

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Are They Aware – Your Target Market

Are They Aware – Your Target Market

Is who aware?

Your potential clients, your Target Market.

Let me ask you… how are you making potential clients aware of you and your services?

What are you doing to share your brilliance?

Writing blogs or sharing videos?

Awareness is the first step in finding clients, and then getting them to sign on the dotted line.

It’s also the first step in your Sales Funnel – even if you don’t think you have one.

People can’t buy your products or services if they don’t know about them. So, what activities are you doing to bring awareness to your business?

For many people, this is the hardest part of being an entrepreneur. “Putting themselves out there.” It’s a huge fear and one that you need to learn to manage and conquer.

Believe it or not, there are people looking for you and what you offer. You’re doing them a disservice by not letting them know all about you.

So, how do you push through your fear and get out there?

Remember, if you want clients – they have to know about you.

For me, the best way is to face the fear head-on. Admit you’re scared and then do it anyway!

Ask yourself what’s the worst that can happen?

Many times we let our fear blow things up in our minds when in reality it’s not even close.

It takes practice but you can do it!

Here are 6 things you can do to bring awareness to your business.

  1. Tell everyone you know. Friends, family, co-workers, neighbors, people in the line with you at the grocery store.
  2. Create a Benefits Flyer™ and hand them out while you’re telling everyone about your business.
  3. Go to a local networking event where your Target Market hangs out and start a conversation (hand out your Benefits Flyers™ too!)
  4. Add a freebie (aka Lead Magnet) to your website that solves a problem for your Target Market.
  5. Start a weekly blog post that focuses on your expertise and then share it on social media where your Target Market hangs out.
  6. Start a YouTube channel and post a series of “how to” videos on your expertise. Share!

Now, pick one and get started!

I’d love to here from you.

Feel free to post below and let me know what activity you picked from the list above.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Create A Benefits Flyer – Use Instead Of Business Cards
  2. How Do You Manage Your Fears
  3. Tips To Growing Your List From Scratch

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

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