Create Your Benefits Flyer

Create Your Benefits Flyer

Benefits Flyers: What They Are & Why You Need Them

Benefits Flyers 101

Traditional marketing tools like business cards and brochures are not enough to get you noticed in today’s noisy world. If you want to stand out in the crowd I recommend creating what I call a Benefits Flyer™.

What’s a Benefits Flyer™ you ask?

It is a flyer that lists the benefits & solutions your products & services provide.

Instead of telling people your “title” and handing them your business card or brochure (which by the way most people don’t care about – unlike Corporate America where titles are everything), share the benefits and solutions you provide.

So many people do not know what a Virtual Assistant is or they think that all Virtual Assistants are administrative assistants.  As you know, Virtual Assistant is a very broad term.  It can be someone who answers phones to someone who does programming.

I have used a Benefits Flyer™ for years when going to networking events. It grabs your audience’s attention by focusing on what you can do for them instead of who you are. You can also use it as a conversation starter or as part of your Elevator Speech.

Even if you do not speak directly with everyone who grabs your Benefits Flyer™ it still stands out! Most people take all of the business cards they accumulated back to their office and put them in a nice little stack to either follow up with later or add to their CRM. Well think about this, your Benefits Flyer™ is not the size of a normal business card so it won’t fit into a nice neat stack. Which means they will probably pull it out and look at it!

Get started on creating and using your Benefits Flyer™.

Create your Benefits Flyer™:

  • Start by doing a brain dump of all the benefits & solutions your products & services provide your Target Market.  For example:
    • Save Time
    • Save Money
    • Earn More
    • Peace of Mind
    • More Freedom
    • Business Growth
  • Create 3 – 5 bullet statements using the benefits or solutions from your brain dump. Remember, look at it from your client’s perspective – “what can you do for me?
  • Create a flyer in Word, PowerPoint, Publisher or any other tool you have.
    • I usually create my flyers using 4×6 or 5×7 for the paper size.
    • Pick what you like – remember you want it to be bigger than a business card.
  • Add your Logo and contact information.
    • Use either a phone number or email address.
  • Print them.  I would not do more than 20 at a time. This way you can test them to be sure they are working.
    • Print them yourself or have them professionally printed.
  • Put them everywhere!
    • Your car
    • Your briefcase
    • Your purse
  • Update as needed!

Using your Benefits Flyer™

  1. Take them everywhere with you!
  2. If you are out running errands, feel free to stop by local businesses and introduce yourself and leave your Benefits Flyer™. I would stop by the local businesses in the strip mall where I did my grocery shopping and leave my flyer. I even landed a couple of clients!
  3. Use them instead of business cards at any live events.
  4. Use them as a conversation starter. Instead of saying, “Hi I’m Susan Mershon and I’m a Virtual Assistant” (which normally loses people), use one of the bullets from your Benefits Flyer™. For example, “Hi I’m Susan Mershon and I save health coaches time & money by managing their social media needs.”  Trust me, now you will have their attention.
  5. Get out there and share your expertise!

Here are a few example Benefits Flyers™ that my wonderful clients agreed to share. Click the link below to download.

Sample #1

Sample #2

I’ve also created a checklist that you can use to help you get started. Click the button below to download a copy and start designing your own flyer today.

benefits flyer checklist

Are you using a Benefits Flyer™ or something similar? How is it working?

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan  

You’re Not Marketing…You’re Sharing

You’re Not Marketing…You’re Sharing

You’re Not Marketing – You’re Sharing!

Marketing is the Number 1 skill you need to master as an entrepreneur. Bottom line is – you may have the greatest product or service in the world but if nobody knows it exists it really doesn’t matter! And if nobody knows you exist it is close to impossible to have a successful business. Being able to market yourself and your products and services is crucial to your success.

You’ve been marketing yourself your whole life – you may not have realized it. What are you doing when you go for a job interview? Marketing yourself and your expertise…  See you’re already an experienced marketer!

Marketing might be out of your comfort zone. Try thinking about it as sharing your passion and expertise with the world. Most people cringe when they hear the word “sales“.  You’re not selling, you’re sharing. Sharing your passion with those of us who need what you have to offer. Remember people are looking for what you offer – so start sharing!

Here are 6sharing” tips every Virtual Assistant should know and use:

#1 Hang out with your Target.

Do you know where your Target market hangs out? If not, search for them in groups on social media and in your own backyard.

#2 Listen.

What is your Target market looking for, what is their biggest complaint or issue? Listen, take notice and document.

Create a FAQ document based on their questions, issues and complaints.

#3 Be of Service.

Grab your FAQ document and write a blog post on how your product or service solves your Target’s issues and complaints. Tell them all about the benefits of your product or service.

Answer their questions, provide support, be of service.

#4 Focus on Benefits & Solutions.

You need to get my attention. Let’s face it, there is so much noise out there and you need to be heard above all the ruckus. How is that possible? By focusing on the benefits your product or service provides. Convince me that you can solve my problems.

I don’t want to see your resume, I want to hear how you can help me!

Also, keep it short and sweet. I don’t have time to read pages of information – tell me immediately what’s in it for me and the benefits I get from your products or services.

#5 Track your results.

Measure your results and continue to improve. It is so easy to track and test your marketing. You will know very quickly if something’s working or not. If you’re not tracking your results – how do you know what’s working?

#6 Always follow-up.

Follow-up, follow-up, follow-up. The biggest mistake people make is not following up.  If you don’t get the response you were looking for – keep trying. People typically need to see your marketing message seven to ten times. Seven to ten times before they’ll even make a move to click a button, call, or take any type of action. Follow-up!

Track your results and make changes in your copy or approach if you’re not getting results! Remember – 7 to 10 times you need to be seen or heard before any action is taken. Stay focused and keep sharing your passion!

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan

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