4 Ways To Scale Your Virtual Assistant Business

4 Ways To Scale Your Virtual Assistant Business

4 Ways to scale your virtual assistant business to work less + earn more.

Have you reached that point in your business where you’re looking to do something new + different?

There may come a time in your business when you’ve grown bored with the same routine day in and day out.

I know this was me after being a Virtual Assistant for 5 years. I had grown restless and wanted a change. I enjoyed working with clients but somewhere along the way I stopped liking what I was doing.

Maybe you’re looking to:

  • gain back some of your freedom
  • earn more money
  • become a consultant
  • reach more people
  • change things up
  • or…

The beauty of having your own business is you can change anything at any time!

My motto is Your Business – Your Choice.

You get to choose everything you do – so when it’s time for a change – change it!

That is perfect for me since I’m one of those types that needs a constant challenge to keep me interested.

Here are 4 ideas for you to consider if you’re looking to do something different with your business. These aren’t the only options – just the most common.

#1 – Build a Team of Virtual Assistants.

Build yourself a team of virtual assistants that can either do overflow work for your clients or the work you don’t want to.

This is where I started. I wanted to get more time back in my day but still, earn money.  Plus I was tired of turning business away for things my clients wanted but I didn’t do.

Just know that when you add more people to your business – it adds a layer of complexity to it.

More moving pieces to manage.

But… it’s a great way to scale your business. Just be sure you’re clear on everything involved. I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#2 – Start a Virtual Assistant Agency.

First off, there’s a big difference between a VA Team and a VA Agency.

When you build a team for your business you’re still working with clients.

When you start an agency you take on the role of CEO, which usually means you’re no longer working with clients. You’re in charge of going out and getting the clients for the business.

You become the sales and marketing department all by yourself.

I would recommend building a team first then moving into an agency so you have some experience and a general idea of what it’s like to manage a team and delegate the work.

Building an agency is a great way to earn lots of money without working one on one with clients.

#3 – Be a Matchmaker.

A Matchmaker is someone who refers or matches Virtual Assistants with clients.

You become a connector.

There are a couple of different ways matchmaking works.

One is to help clients find qualified + vetted virtual assistants.  Your main focus here is creating a satisfied client base where you charge them a fee to match them with the right VA.

Two is helping qualified + vetted virtual assistants find clients. Your main focus here is creating a satisfied base of Virtual Assistants where you charge them a monthly fee to be part of your association or club.  These are what most of the VA associations do.

Either way is a great way to help both clients + virtual assistants.

#4 – Become a Consultant.

When you’re a consultant you are known for specific expertise or speciality.

They do more strategic type work vs the day to day stuff.

AND… Consultants earn more money than assistants.

So… what do I mean by becoming a consultant.

I mean to specialize in something.

Learn everything you can about a specific industry, techie tool or system.

I’m a Project Management Consultant. It’s something I brought with me from my cube farm days and it’s something I am passionate about.

What are you passionate about?

Where do you have existing expertise?

Is there something you want to learn?

I love all things strategic so, my newest passion is Sales Funnels. I’m learning everything I can about them + the tools they use.

I’ve recently started working with coaches to help them create group coaching or membership programs using content they already have. Another passion of mine.

If you want to be a consultant, take some time to figure out what are you passionate about and how you can offer it as a service to your clients.

There is so much potential in this industry. It’s there for the taking. It’s up to you to figure out what works best for you and your goals.

As I mentioned, these are not the only ways you can scale your business. These are the most common.

The sky is the limit!

So… do any of these peak your interest? 

Feel free to post below and let me know.

I’d love to hear from you.

All comments + questions are welcome.

You can use the share buttons below the post if you know someone who might benefit from this information.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Why You Need Referral Partners In Your Virtual Assistant Business

Why You Need Referral Partners In Your Virtual Assistant Business

Why You Need referral partners in your VA business

Referral partners are a great way to help a fellow business owner + earn some extra money.

This blog post goes over what a Referral Partner is, why you need them, the systems you need + how to find them.

Read on if you want to learn how to add Referral Partners to your business to help you earn some extra income!

So… let’s get started.

#1 What are referral partners?

Well, a Referral Partner is a trusted colleague that you refer business to. It’s usually either a service you don’t like or want to do or it could be you can’t meet their deadline. There are a number of reasons to have Referral Partners, these are the most common.

Let me give you a quick example of how you can use a Referral Partner.

Let’s say you design + build WordPress websites as part of your business. But, you don’t offer graphics or copywriting. Well, many of your clients will either need help with graphics or copy for their new and improved website.

So… instead of turning your clients away to find a graphics person or a copywriter (or both), you would refer them to one of your Referral Partners that specializes in either graphics or copywriting.

This way you’re not leaving it up to your clients to find the help they need – you’re helping them find what they need.

Plus… you get a referral fee for referring your clients to them + the Referral Partner gets the business.

It’s a Win-Win for everyone!

#2 Why you need them?

It’s simple – to be of service to your clients.

Instead of saying that you don’t offer a particular skill or service, send them to your Referral Partner instead.

Your clients will appreciate the higher level of service and to be referred to someone you know and trust. You’re saving them time, money and possible frustration too!

Plus… you’re not turning away business.

Referral Partners are a source of income. That’s right, they’re an additional revenue stream for your business.

When you refer business to one of your Referral Partners you earn a referral fee.

On a side note – if you’re considering starting a team or agency of your own, having Referral Partners will give you valuable experience when it comes to working with a team.

#3 What systems do you need?

Well… you’ll need to track:

  1. Referral Partners.
  2. The services they offer.
  3. Their rates.
  4. The referral fee.
  5. How you make client introductions.
  6. How + when you get paid the referral fee.
  7. Follow up with your client.
  8. Follow up with your Referral Partner.

Now, that’s a rough list of the things you’ll need to create a system for. Start by asking yourself each question and how you would like it handled – then write it down.

Each of the items listed above is important to you, your clients and your Referral Partners and need to be part of your overall Referral Partner process.

I would recommend adding the completed process to your Operations System since it’s part of running your business.

Quick Note – be sure you and your Referral Partners are in agreement on the fee amount + when it’s paid to you. This is so important!

#4 How to find them?

Start with colleagues you already know.  People you’ve met in online groups or training programs. It could be someone you’ve worked with before.

One of my Referral Partners was a team member of a mutual client.

Reach out to them + find out more about them.

  • What services do they offer?
  • Ask them if they’re interested in being a Referral Partner?
  • What type of fee do they want?
  • Do they already have a process for referrals?

Check out their website, look at samples of their work and do a test project together to see how you work together.

Since you’re trusting them to take care of your clients, it’s important that you trust them and the quality of their work.

That’s it!

Remember, it’s a relationship between you + your clients + your Referral Partners. Be sure it works for all of you.

Are you ready to add Referral Partners to your business?

Feel free to post below and let me know what action you’re taking today to start looking for Referral Partners.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. VA Systems: The Key Systems You Need
  2. Why Have Trusted Partners

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Virtual Assistant Training + Coaching What You Need To Watch Out For

Virtual Assistant Training + Coaching What You Need To Watch Out For

 

What You Need To Watch Out For When It Comes to Virtual Assistant Training + Coaching

Don’t be afraid to ask questions – it’s your time + money that you’re investing.

This isn’t my standard blog post, it’s more of a rant.

Thought I’d warn you now <grin>.

Seems that everyone is now either a Virtual Assistant Coach or Trainer. I think it’s great that the industry is growing BUT, do these new Coaches + Trainers have the experience to really teach others how to be successful?

There are so many newbies jumping on the Virtual Assistant Coaching + Training bandwagon when many of them haven’t been in business long enough to be considered successful. I’m sorry but you’re not qualified to be a coach or trainer if you’ve not run a successful VA business for at least 3 years (the bare minimum in my opinion).

According to the Small Business Association (SBA) and many others, 80% of all small businesses fail in the first year alone. After the first year, the number falls but only about 50% of businesses make it to five years.

Those are some pretty sobering statistics huh?

Here’s the thing, how can someone who has been in business less than a year really understand what it takes to run a successful business?

They’ve not been in business long enough to know!

Not only that, they’re teaching people stuff that is just plain wrong.

Like a contract is not necessary – WRONG. They are very necessary; in fact, don’t work without a signed contract. It’s protection for both you and your clients.

I’ve seen things like:

  1. You don’t really need any experience… except know how to use the Internet. You’ll have a hard time finding clients if you don’t have the skills they want.
  2. People guaranteeing that you’ll make 5k or 10k a month if you buy their coaching or training. Sorry folks, no one can guarantee how much anyone else will make. It’s just a marketing ploy.
  3. If you read or hear something saying that it’s easy to be a Virtual Assistant, that you can make thousands of dollars only working 4 hours a day… it’s hogwash.

You have to put in the time and effort especially when you’re just starting out.

On a side note – it’s definitely possible to make 10k a month but there is a whole lot more to it than just being a Virtual Assistant.

I’m passionate about this industry and I’m seeing more and more people who are new to the industry get taken advantage of by slick marketing.

Some of these newbies are teaching crappy methods, and it brings down the entire VA industry.

I know when I first started I didn’t know what to ask or to look for when thinking about investing in training and/or coaching.

And… I ended up buying a LOT of crap.

You don’t know what you don’t know.

Please, I ask you to do your homework when it comes to hiring a coach or buying a course.

Find out:

  • If the person really is/was successful.
  • If they’ve been in business for more than a couple of years.
  • If they have a refund policy.

Ask for testimonials, ask for proof of success – it’s important since you’re trusting this person with your potential livelihood + business + your hard earned $$.

The VA Industry is NOT standardized which means there is no certification for trainers or coaches like in other industries.

Here are a few more tips that you might find helpful:

  1. You can use a program like WhoIs.Net to see how long they’ve owned their domain name. It can give you an idea of how long they’ve been in business. For example, if you go to this website and type in thetechiementor.com you’ll see when I first registered this domain back in 2011. (I would still ask this question directly to the coach or trainer – they could have re-branded and changed their business name).
  2. Award Winning Virtual Assistant or Best VA Trainer, what does that even mean? Who voted for them? How many people voted? Is it even a real award?
  3. If you’re in the UK, check to see if they’re VAT registered (you have to be VAT registered if you earn £85k+). Anyone who isn’t is definitely not earning 6 figures, whatever their marketing says.

Don’t be afraid to ask questions – it’s your time + money that you’re investing.

Oh and one more thing.

Yes, I know… I’m what you would call a VA Coach or Trainer. But I’m starting my 10th year in this industry and ran a successful VA business for 5 years before I started The Techie Mentor. I’m not asking you to buy my stuff or hire me unless we’re a good fit.

Ok… rant over.

What do you think?

I’d love to hear from you.

All comments + questions are welcome.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Virtual Assistant Certifications + Why You Don’t Need One
  2. The Fake It Until You Make It Strategy
  3. What Is A Virtual Assistant
  4. Tips On Sub-Contracting

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Sales Funnels – The What & Why

Sales Funnels – The What & Why

Have you heard all the buzz around sales funnels lately?

They’re all the rage.

Why?

Because they work.

What is a sales funnel?

Well… it’s a system that automates both marketing and sales.

Automation = Freedom.

A sales funnel combines strategy + technology to get in front of your audience, share your expertise and get clients on autopilot.

There are people looking for exactly what you offer every minute of every day.

Whether it’s through a Google search or perusing Facebook or LinkedIn Groups.

Your clients are looking for you.

And, you need to make it easy for them to find you 24x7.

What are you doing today to make it easy for your potential clients to:

  1. Find you
  2. Learn more about who you are and what you offer
  3. Share your expertise with them

This is what a sales funnel can do for you on autopilot.

But first, you need to create some great content to share with them.

Remember, all of your content should be focused on how you solve your client’s problems using your expertise.

Share your expertise by:

  • Writing a blog
  • Creating videos and sharing them on YouTube.
  • Doing Facebook Live sessions from your Facebook Page.
  • Running paid ads

Getting their attention is the first step or stage in your sales funnel.

The next step is to get them on the phone with you for a free “Discovery Session”.

It’s a free 15-minute call to find out more about them and if they’re your ideal client.

If they are, great.

Now you need to close the deal.

If they’re not, then you can move on to the next person.

The most important part of your funnel is to make your audience aware of you and your services.

Then it’s getting them on the phone and closing the sale.

So… what can you do today to create great content that will get your potential client’s attention?

Feel free to post below and let me know what action you’re taking today to automate your marketing + getting clients.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Virtual Assistant Systems – The Key Systems You Need
  2. The Day to Day Systems In Your VA Business
  3. Is Your Target Aware Of You + Your Services
  4. Tips To Grow Your Online Following AKA Your List

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

7 Tips to Grow Your Online Following AKA List!

7 Tips to Grow Your Online Following AKA List!

Tips To Grow Your List

Did you know that most Virtual Assistants (really ALL Solopreneurs) do not spend enough time generating leads + building a quality list?

It is crucial to spend time DAILY marketing your business to grow your list!

What’s a list?

It’s a list of both clients + prospects that are interested in you and your business.

Did you know that it’s easier to drive prospects to a “Free Offer” than drive them directly to a sale?

Do you have a free offer on your website? Something showcases your expertise and solves a problem for your target?

If not – it’s time!!  

Almost ALL of your marketing efforts to any prospective client should be to get them on your list, and what better way than to have a Fabulous Free Offer!

Why is your “list” so important you ask?

It’s simple….your list provides:

  • Future long-term income
  • Life & health for your business
  • Prospects the benefit of getting to know, like & trust you

No list…no pipeline!! – No pipeline…no future business!!

If you don’t have a list – it’s time to get started.  Here are 7 tips to help you start and grow your online following:

  1. Free Offer – Create a fabulous free offer that shares your expertise and passion.  Most importantly give them a taste of what you offer and leave them wanting more.
  2. Teleseminar/Telesummit/Webinar – Hold a monthly teleseminar or webinar and post it on social media, forums and anywhere else your ideal client hangs out.  This is a great way to build your list quickly!
  3. Blogging – Blog at least once a week and share your blog on social media, forums and anywhere else your ideal client hangs out!
  4. Social Media – Join Linked In and Facebook Groups and start a conversation, share your expertise, give advice, offer support.
  5. Speaking – Stand up and be heard!  Find a local club or networking group and volunteer to speak at one of their events.  This is a great way to build credibility and your list!
  6. Live Events – Go to live events such as networking meetings, seminars and conferences.  Be bold and get yourself noticed.  Participate!
  7. Testimonials – Give testimonials for your clients and include your name and a link to your website!

Take time each day to market yourself and grow your online following. Start NOW.

Block out at least 15 minutes a day on your calendar and before you know it you’ll have a list of growing fans!

Have a “freebie” is the first step in your Sales Funnel.

Make it a great one!

What do you think?

Feel free to post below and let me know what action you’re taking today to start growing your list.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Sales Funnels + The What & Why
  2. Are They Aware + Does Your Target Know You Exist
  3. 5 Awesome Ideas For Your Freebie
  4. Don’t Call Yourself a “VA”

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Are They Aware – Your Target Market

Are They Aware – Your Target Market

Is who aware?

Your potential clients, your Target Market.

Let me ask you… how are you making potential clients aware of you and your services?

What are you doing to share your brilliance?

Writing blogs or sharing videos?

Awareness is the first step in finding clients, and then getting them to sign on the dotted line.

It’s also the first step in your Sales Funnel – even if you don’t think you have one.

People can’t buy your products or services if they don’t know about them. So, what activities are you doing to bring awareness to your business?

For many people, this is the hardest part of being an entrepreneur. “Putting themselves out there.” It’s a huge fear and one that you need to learn to manage and conquer.

Believe it or not, there are people looking for you and what you offer. You’re doing them a disservice by not letting them know all about you.

So, how do you push through your fear and get out there?

Remember, if you want clients – they have to know about you.

For me, the best way is to face the fear head-on. Admit you’re scared and then do it anyway!

Ask yourself what’s the worst that can happen?

Many times we let our fear blow things up in our minds when in reality it’s not even close.

It takes practice but you can do it!

Here are 6 things you can do to bring awareness to your business.

  1. Tell everyone you know. Friends, family, co-workers, neighbors, people in the line with you at the grocery store.
  2. Create a Benefits Flyer™ and hand them out while you’re telling everyone about your business.
  3. Go to a local networking event where your Target Market hangs out and start a conversation (hand out your Benefits Flyers™ too!)
  4. Add a freebie (aka Lead Magnet) to your website that solves a problem for your Target Market.
  5. Start a weekly blog post that focuses on your expertise and then share it on social media where your Target Market hangs out.
  6. Start a YouTube channel and post a series of “how to” videos on your expertise. Share!

Now, pick one and get started!

I’d love to here from you.

Feel free to post below and let me know what activity you picked from the list above.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Create A Benefits Flyer – Use Instead Of Business Cards
  2. How Do You Manage Your Fears
  3. Tips To Growing Your List From Scratch

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

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