Content Creation Essentials: Attract VA Clients 24/7 Instead Of Chasing After Them

The goal of content creation is to make your dream client aware of you by showing them how you can help them. You design different types of content that are valuable to your audience and showcase your skills. This is the first step in any sales funnel – it’s known as awareness. This is what marketing is all about!

Remember, marketing and sales are NOT the same things. Marketing is awareness NOT selling or pitching your products or services. The last thing you want to do in a relationship-based industry such as ours is to start off by pitching yourself to someone you’ve never met or know anything about. You need to focus on relationships FIRST. The sales will come.

Pre-Work: Who Is Your Dream Client + Where Are They?

There are some steps you need to do before you share content that gets you noticed. You need to know who your dream client is and where they hang out because the last thing you want to do is work on a great content creation strategy then share it on Pinterest when your dream clients aren’t on Pinterest, but – for example – on YouTube.

Just so we’re on the same page – my definition of a dream client is this: a combination of a target market and personality traits. Some people call this a client avatar. I call it a dream client. What you’re looking for is a specific industry or profession to target and then specific traits that you like to work with. In order for your content creation strategy to work, you have to know these things.

The Kind Of Content You Can Create

It depends on what you’re comfortable with. For example, you could:

  • Write articles.
  • Write blog posts.
  • Create a podcast.
  • Start a YouTube channel.
  • Start sharing your Hot Topics on social media.
  • Run Facebook Ads.

It’s all about content creation that’s valuable, right? And, there are many different ways to do that.

Why You Should Have A Content Creation Strategy

#1 – Get Clients

You want to create a 24×7 client attraction system. A system that automatically attracts your dream clients to you all day – every day. By creating and sharing great content where your dream clients hang out you create a tribe of people who become your biggest fans. They will become loyal clients and a great referral system for you and your business.

#2 – No More Feeding Frenzy

It keeps you out of the feeding frenzy so many other people use to get clients. You know the social media posts saying they’re looking to hire a VA for x, y, and z, and within 20 seconds 300 people have already responded. How are you possibly going to get noticed in a feeding frenzy?

Your chances are between slim and none. It’s really hard to get noticed without a lot of energy on your part to get in front of the right people. If you want to get out of the feeding frenzy cycle, then working on your content creation creating is the best way to do it.

How To Get Started

The biggest hurdle for most is just getting started, so let me give you a quick to-do list to help you.

  • Decide that you’re going to start creating content.
  • Decide how you’re going to create it.
  • Then create a content creation schedule and get started.

Let’s break it down a little further.

#1 – Make Up Your Mind

Step one can be the easiest or the hardest depending on whether or not you’re an over-thinker like me. Ask yourself if you’d like to create a 24×7 client attraction system. If your answer is Yes, then you need a content creation strategy. If it’s No, then you don’t.

#2 – Choose How You Want To Communicate Your Content

Start with what you’re most comfortable with. For instance, do you like to write? Then start a blog or write articles. Or, do you prefer talking? Start a YouTube channel or Podcast. Your answer is going to steer you in the right content creation direction that you need to go.

#3 – Create Content Based On Your Services + Expertise

It’s all based on the services you offer and your particular expertise. It’s not just random stuff. The goal of your content creation is to get the attention and awareness of your dream clients so they will sign up and buy whatever it is you’re selling.

#4 – Create Solutions To Their Problems

You want to focus on what they need help with, and this is where an FAQ notebook really comes in. It’s a notebook that keeps track of the FAQs your dream clients ask in relation to the services you offer. You’re going to go hang out where your dream clients are online and offline and be a fly on the wall and listen to their questions about the services that you offer.

For example, if you’re somebody who offers WordPress services, you could join a Facebook group for Health Coaches (your dream client) and listen to what they’re asking about WordPress. Then take that information and create a piece of content or even a series. Create a solution to their problem. Answer their questions through your content.

#5 – Choose A Topic For Your Content

People are always looking for tips, reasons, mistakes to avoid, or hacks. Create something around that. For example, create a checklist on the top 10 reasons you need a website. Or the top 10 mistakes to avoid when it comes to WordPress. The goal here is for you to actually show up, listen and take notes on what they’re asking about when it comes to the services you offer. That becomes the topic for your content creation.

#6 – Break One Content Topic Into Sub-Topics

You could actually take one thing and break it into a bunch of different pieces of content. For instance, I’m doing a blog series on different ways to scale your VA business. I wrote one big post that speaks to all possibilities and then I’m breaking it down into individual posts where I deep dive into each. I used my own FAQ notebook to come up with this series of topics. The notebook is a simple way to gather information in order for you to create the content your audience wants.

#7 – Re-Use + Repeat

And the beauty of this is you can create something that you can use over and over and over again. I always refer people to blog posts that I’ve written in the past because the information is still relevant and you can always update it if you want.

Realize that you’re going to repeat yourself, but that’s marketing. You need to repeat yourself in order to get as many people to know who you are, what you’re all about, and to start building a relationship with them all based on the information that you’re giving them for free.

#8 – Use Your Best Stuff

Oh and please don’t worry about giving your best stuff away for free. Too many people worry about that. That’s how you build trust. That’s how you get people to know, like, and trust you because you’re giving them what they want.

#9 – Create A Content Creation Schedule + Stick To It

The last thing you need to do is work out a content creation schedule. Start slowly. Go with once a month until you get into a rhythm and then increase it. The most important thing is consistency.

#10 – Your To-Do List

So here are your action items if you’re ready to get started:

  • Create your FAQ notebook. It can be a real notebook or something like EverNote (my favorite).
  • Go and find your dream clients both online and offline.
  • Listen and take notes on what they’re asking about when it comes to your expertise.
  • Pick a topic and create a piece of content.
  • Share it with your dream clients.

Believe it or not, this will actually set you apart from everyone else IF your content creation is based on what your audience is looking for. That solves one of their pain points. Of course, it may take longer to get them signed on as clients, but you’re building long-term relationships AND a fan base, which is where you can go when you’re ready to take on additional clients.

If you need help with attracting clients check out my Dream Client Masterclass. It’s free and teaches simple tricks that are easy to implement and work.

Watch My Free Getting Dream Clients Masterclass

Are you going to do the action items I listed above? If so, I’d love to hear from you. Please comment below and let me know.

Thanks for reading – Susan

 

P.S. If you're ready to invest in yourself and a professional future, please check out my VA Success Training. It's for people that are serious about running a successful Online Business. It includes everything you need from business set-up, getting clients, client management, service packaging, a WP website, coaching, a supportive community, and so much more.

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach her no-fluff approach to the strategies and skills that Virtual Assistants need to create, build and grow a profitable and sustainable business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught thousands of Virtual Assistants her proven strategies and systems for getting started, getting clients, and charging premium rates that can earn them 4x more than typical admin skills.

To learn more about her, how she’s different, and what she offers, please go to The Techie Mentor website.

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