Don’t Call Yourself A Virtual Assistant

How Many Of You Have Introduced Yourself As A Virtual Assistant?  

Either you get the deer in the headlights look OR the person you are chatting with thinks you are an Administrative Assistant? Me!

The term “Virtual Assistant” is a very broad and generic title. Either people don’t know what one is or they assume to know exactly what you do.

Both are problems in my opinion!

In this week’s video blog I talk about a few different ideas for introducing yourself to prospects without using the title “Virtual Assistant“.

Thanks for listening.

I’d love to hear what you think. Please take a moment to leave a comment below and share your thoughts and questions. Or, feel free to share what you learned from this video.

Enjoy your day – Susan

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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  1. Terry Green

    My company is a virtual assistance company … but I refer to all of my team members as “Specialists.” Web Design Specialist, PR Specialist, Audio/Video Specialist, etc. Just depends on what they do. If I am with coaches or another industry where they know what a VA is, I might tell them I have a virtual assistance company … otherwise, I just tell them what we do.

    • SE Mershon

      Thanks Terry – I like the term “Specialist” – makes me think of expertise.

  2. Aaron Crossley

    This is so helpful. Thanks!

    • SE Mershon

      My pleasure Aaron 😉

  3. Mohamed Ali

    Thank you.

    • SE Mershon

      My pleasure!

  4. DeLaine Triplitt

    Susan as always the information you provide is spot on. I’ve been a “VA” for three years now and this has been an ongoing issue for me. The term Virtual Assistant is no more mainstream than it was three years ago. I’m going to take your advice and begin telling folks about the what I do than what I call myself. AND…watching your video helped me to I recognize that I’m really more of an online business consultant (OBC if I need a title) than a Virtual Administrative Assistant. You’re are consistently THE BEST!

    • SE Mershon

      Ah, thanks DeLaine, glad you found it helpful and thanks for commenting. Love the OBC!

  5. Eileen Collins

    Thank you for the Vlog Susan. It helped me tremendously to redefine what I do and how to market. Operations Management is exactly what I do. I support my clients with their day-to-day task of running the business.

    • SE Mershon

      My pleasure Eileen, thank you for commenting 😉

  6. Kim Orsag

    When I first started my business I used the VA term and got “the blank stare”. Now with a website redesign, new business cards and a few years into the business, my 30 second elevator speech has morphed into what it is today. Now I hear more “Wow, we need to talk,” rather than “What’s a VA?”. Love the Vlogs, Susan! Thanks for sharing!

    • SE Mershon

      Thank you Kim! Glad I’m not alone with the blank stare when using VA 🙂

  7. Evonne Lopes

    I really liked this one

    • SE Mershon


  8. Evonne Lopes

    I enjoyed this one

  9. Evonne Lopes

    Love this one especially

    • SE Mershon

      Thank you!

  10. Evonne Lopes

    Love this one especially.

    • SE Mershon

      Thank you!

  11. Karina Bailey

    Great VLOG Susan. I stopped using VA; especially while networking shortly after starting up my business. I used to get the opened mouth stare of someone who didn’t really ‘get-it’ . I am so much more than an Admin Assistant! (saying this as a fully fledged, flag waving aged/experienced woman)

    I now refer to myself as Freelance Business Support ~ Yes, I can handle the back office tasks, but I also have the experience of being a PA ( and we all know that PAs run the wheels of every industry) and Office Manager.

    I support SME, those who either don’t need or can’t afford a full time business manager. Most of the time the businesses I support are Sole Traders, they love their core business activity and are good at it. But haven’t got a clue about setting up, running or expanding their business. A few have called me Wonder Woman… but I think that’s going a bit OTT for a job title.

    • SE Mershon

      Thank you Karina and I like Freelance Business Support – much clearer than VA 😉

  12. Michelle

    Great video, Susan! It was already an issue explaining what a VA is to all my friends and family and noticed that they assumed it was an admin assistant role. Gotta change that misconception. Thanks for the great tips!

    • SE Mershon

      Thank you Michele 😉

  13. Nadine Herring

    Great video Susan! I find myself doing this a lot and people giving me the huh? face when I tell them I’m a virtual assistant. Like you said, those who know what a VA does are fine with that intro but most people don’t so you have to introduce yourself in a way they’ll understand and know exactly what you do.

    My issue was trying not to have some long winded explanation that would make people’s eyes glaze over, so I just came up with “I do social media management and general admin support for small businesses” and they’re like “oh okay, that sounds interesting…” and the conversation can continue from there.

    Thanks for the reminder with this video, it was much needed 🙂

    • SE Mershon

      My pleasure Nadine, and I love your introduction. It is a conversation starter.

  14. Lin

    I had never thought about it in that way before. You totally hit the nail on the head with that! I have experienced those same things when I introduced myself as a VA. I feel more like I’m a “Jill-of-all-trades” when it comes to VA work, I do a little of this & a little of that. So, introducing myself in terms of what I actually do, makes so much more sense! Also, I feel it would be more beneficial when it comes to networking with people so they have a clear idea of what I do. Thanks for the post!!

    • SE Mershon

      My pleasure Lin, glad you found it helpful.

  15. Patricia Marcero

    Susan, excellent information. Even while in the corporate world, my job was never defined by my title, Administrative Assistant. You gave me some great ideas to help decide what my ‘title’ will be. Thanks!

    • SE Mershon

      My pleasure Patricia, I’d love to hear what you come up with!

  16. Dawn Beech

    I thoroughly enjoy these weekly blog videos, they make a lot of sense, and are definitely worthwhile listening to!

    • SE Mershon

      Thank you Dawn, I appreciate it 😉

  17. Michael Merritt

    Loving the VLOG series. They little 5 minute affirmations of why I’ve chosen to become part of the VA Industry as someone that “performs the day-to-day tasks of running a business so my clients can focus on their customers and on growing their business”. 😉

    • SE Mershon

      Thank you Michael – let me know if there is a specific topic you’d like to see 😉

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