5 Ways To Find Clients For Your VA Business

I see this question almost daily on Social Media:

“How Do I Find Clients?”

And, I’ve been where you are – I remember desperately wanting to land that first or second client but clueless how to go about it. I didn’t know anything about marketing or sales other than that it made me feel kinda icky and nervous when I thought about selling anything!

This is the blog consists of mostly questions you need to ask yourself. Remember, don’t overthink it, go with the answers that come to you first.

If you’d rather listen to this than reading it please check out the podcast below. 

There are no wrong answers here <grin>. Let’s get started! In this blog post, I want to give you 5 tips that I wish I had when I was first starting out. Why?

Because they really do make a huge difference when it comes to finding clients and being successful. First… Two things you need to remember…

  1. Marketing is the key to success.
  2. It’s all about awareness.

Actually, these two go hand in hand and are at the core of how to be successful in any business. Marketing is awareness, not salesIn order to find clients, they have to know you exist (awareness) and you need to share (marketing) your brilliance with them.

You can’t be everything to everyone – you have to choose who you want to work with. And, this can be scary for many (it was for me) since when you have a job you really don’t get to choose.

#1 Who Are They?

Ask yourself the following:

  • Who do you want to help or work with?
  • Is there an industry or profession you are naturally drawn to?
  • What are your passions?
  • It does not have to be where your expertise is – you can learn what you need!

Once you figure out who, it’s all about finding them. They can’t be aware of you if they don’t know about you.

#2 Where Are They?

Ask yourself the following:

  • Where can you find them online?
  • Where can you find them offline?
  • Do you already know people who can help you find “them”?

Everyone has a problem they need solving and they are willing to pay for it. This is why businesses exist ;-).

#3 What Problem(s) Do You Solve For Them?

Ask yourself the following:

  • Do they have a specific problem unique to their industry?
  • Does your expertise solve a specific problem?
  • What keeps them up at night?

Marketing is all about benefits and solutions, not you or your resume. It’s all about what you do for your clients, not what you do or who you are.

#4 How Do You Solve Them?

Ask yourself the following:

  • What skills do you have that will help solve their problem(s)?
  • Do you have the expertise that they need?

Now you know who, where and what, it’s all about Awareness and Value.

Time to share your brilliance.

Show them how working with you will solve their problems and make a difference. Provide lots of value!

#5 How Are You Making Them Aware Of You?

Ask yourself the following:

  • Are you blogging about the problems you solve?
  • Are you showing up online and/or offline where “they” are?
  • How are you providing value?
  • How are you proving you can help them?

Whew…. you made it! Congratulations.

The beauty of marketing and awareness is once you figure it out all, you can implement a plan to rinse and repeat!

Did you complete the questions? 

Feel free to post below and let me know what action you’re taking today to make your clients aware of you and your business. I’d love to hear from you. All comments and questions are welcome.

Thanks for reading – Susan

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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4 Comments
  1. Maida Haltrecht

    I am at the point where I am working full time and want to cut it down to 4 days a week as a first step. I am ready to start finding clients so I can make this happen and so that I can help others. With my office, bookkeeping and proofreading services I can help business owners save time and be caught up in their work so that they have more time to spend with their families, work on their businesses, or pursue their hobbies.

    I have some ideas of where to find them like at networking events and on LinkedIn but would like to learn more about that and the best way to market to them. I am ready to learn all about this.

    Reply
  2. Yolanda Crowley

    This is great! So many VA’s think if they go to X website, all they have to do is make a post, promote their services and BAM! The clients will appear. Unfortunately, it doesn’t work that way. The VA will come across as “spammy” or they will attract the wrong clients.

    It takes time and a lot of research to market yourself the right way because you want the RIGHT people coming to you.

    Reply
    • mersuz0013

      Thank you! You’re so right Yolanda, and so many throw in the towel instead of learning what they need to know!

      Reply

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