Many VAs struggle to find clients – especially their ideal Virtual Assistant clients. I see questions related to this topic on Social Media all the time which shows how many of us need help with marketing and awareness. So let’s get started!
This post is part of The Ultimate VA Success Guide: 8 Tips On How To Get Clients As A VA. Below you’ll find an overview of all blog posts it includes:
- How Do I Find My Ideal VA Clients? Ask Yourself 5 Questions + Solve The Mistery!
- Content Creation Essentials: Attract VA Clients 24/7 Instead Of Chasing After Them
- Social Media Marketing For VA: Try These 5 Steps To Find + Get The Right Clients!
- Create Your VA Benefits Flyer + Stand Out In The Crowded VA Space
- Sub-Contracting For Other VAs: The 5 Things You Should Know Beforehand
- Interviewing Potential VA Clients: Use My 3-Steps Discovery Call System + Close The Deal
- 8 Tips To Help You Spot Your Dream Client + Identify The People You Don’t Want To Work With
- Business Ethics + Honesty Are The Foundation Of Any Successful VA Business
I’ve been where you are. I remember desperately wanting to land that first or second client but clueless how to go about it. I didn’t know anything about marketing or sales other than that it made me feel kinda icky and nervous when I thought about selling anything!
This is the blog consists of 5 questions you need to ask yourself. Because they really do make a huge difference when it comes to finding your ideal Virtual Assistant clients and being successful. First, two things you need to remember:
- Marketing is the key to success.
- It’s all about awareness.
Actually, these two go hand in hand and are at the core of how to be successful in any business. Marketing is awareness, not sales. In order to find your ideal Virtual Assistant clients, they have to know you exist (awareness) and you need to share (marketing) your brilliance with them.
You can’t be everything to everyone. You have to choose who you want to work with. And, this can be scary for many (it was for me) since when you have a job you really don’t get to choose.
The 5 Questions To Help You Find Your Ideal Virtual Assistant Clients
Remember, don’t overthink it, go with the answers that come to you first. There are no wrong answers here.
#1 – Who Are They?
Ask yourself the following:
- Who do you want to help or work with?
- Is there an industry or profession you are naturally drawn to?
- What are your passions?
- It does not have to be where your expertise is – you can learn what you need!
Once you figure out who, it’s all about finding your ideal Virtual Assistant clients. They can’t be aware of you if they don’t know about you.
#2 – Where Are They?
Ask yourself the following:
- Where can you find them online?
- Where can you find them offline?
- Do you already know people who can help you find “them”?
Everyone has a problem they need solving and they are willing to pay for it. This is why businesses exist.
#3 – What Problem(s) Do You Solve For Them?
Ask yourself the following:
- Do they have a specific problem unique to their industry?
- Does your expertise solve a specific problem?
- What keeps your ideal Virtual Assistant clients up at night?
Marketing is all about benefits and solutions, not you or your resume. It’s all about what you do for your clients, not what you do or who you are.
#4 How Do You Solve Their Problems?
Ask yourself the following:
- What skills do you have that will help solve their problem(s)?
- Do you have the expertise that they need?
Now you know who, where and what, it’s all about awareness and value. Time to share your brilliance. Show them how working with you will solve their problems and make a difference. Provide lots of value!
#5 How Are You Making Them Aware Of You?
Ask yourself the following:
- Are you blogging about the problems you solve?
- Are you showing up online and/or offline where “they” are?
- How are you providing value?
- How are you proving that you can help them?
Click here + watch the Free Getting Clients Masterclass
The beauty of marketing and awareness is once you figure it out all, you can implement a plan to rinse and repeat!
Whew, you made it! Congratulations. Did you complete the questions? Feel free to post below and let me know what action you’re taking today to make your ideal Virtual Assistant clients aware of you and your business.
Thanks for reading – Susan
P.S. If you're ready to invest in yourself and a professional future, please check out my VA Success Training. It's for people that are serious about running a successful Online Business. It includes everything you need from business set-up, getting clients, client management, a WP website, coaching, a supportive community, and so much more.
I am at the point where I am working full time and want to cut it down to 4 days a week as a first step. I am ready to start finding clients so I can make this happen and so that I can help others. With my office, bookkeeping and proofreading services I can help business owners save time and be caught up in their work so that they have more time to spend with their families, work on their businesses, or pursue their hobbies.
I have some ideas of where to find them like at networking events and on LinkedIn but would like to learn more about that and the best way to market to them. I am ready to learn all about this.
Hi Maida,
Have you joined my free Facebook Group? http://bit.ly/vatipstricks
This is great! So many VA’s think if they go to X website, all they have to do is make a post, promote their services and BAM! The clients will appear. Unfortunately, it doesn’t work that way. The VA will come across as “spammy” or they will attract the wrong clients.
It takes time and a lot of research to market yourself the right way because you want the RIGHT people coming to you.
Thank you! You’re so right Yolanda, and so many throw in the towel instead of learning what they need to know!