Learn the What and Why of Funnels for VAs and Freelancers

Are you leveraging the power of funnels to grow your business?

Today, we’re diving into the world of funnels. In this post, I’ll give you an overview of funnels, why you need them, and the two distinct types of funnels. Plus, I’ll share some tips on how to get started if you don’t already have funnels in your business. Let’s dive in!

Digital Marketing and Funnels

Digital marketing is how people use technology to market their businesses online. There are many components to digital marketing, but today, we’re focusing on funnels. Funnels can be boiled down into two main types: lead generation and sales funnels. Each has its distinct purpose, but both are essential for your business.

Lead Generation Funnels

Lead generation funnels are designed to capture leads—people who are interested in what you’re selling. Many VAs, freelancers, and consultants might not initially embrace lead funnels, but they can be a game changer. A lead generation funnel helps you build a list of potential clients by offering something of value for free, such as a checklist, webinar, guide, template, or workflow. In exchange for this freebie, people provide their email addresses, which adds them to your mailing list.

Building an email list is crucial because it allows you to nurture relationships with potential clients. You can engage with them through emails, social media, or other channels, eventually turning them into paying customers. The return on investment (ROI) for email marketing is significantly higher than other types of lead generation because you’re directly addressing the needs and interests of your audience.

To start, think of a freebie that aligns with your service offerings. Even a simple checklist can be highly valuable. Tools like AWeber, MailChimp, or ConvertKit can help you set up your lead generation funnel, which typically includes a landing page, opt-in form, and thank you page.

Sales Funnels

Once you have leads, the next step is to convert them into sales, which is where sales funnels come in. Sales funnels guide potential clients through the stages of awareness, interest, decision, and action. Your lead generation funnel feeds seamlessly into your sales funnel.

For instance, if your freebie is a checklist on installing WordPress, your follow-up emails can discuss the freebie and then transition into a sales pitch for your WordPress services. The sales funnel can take different paths depending on whether you sell an info product or a service. For info products, direct potential clients to a sales page where they can make a purchase. For services, redirect them to book a free call with you to discuss their needs and how you can help.

Integrating Both Funnels

Lead generation and sales funnels work together to build your client base. You capture interest with a lead generation funnel and then nurture these leads into paying customers with a sales funnel. This integrated approach ensures you’re always engaging with potential clients and converting them into loyal customers.

Practical Tips for Getting Started

  • Choose the right tools: Platforms like AWeber, MailChimp, and ConvertKit are great for setting up funnels.
  • Optimize your funnels: Ensure each funnel step is designed to engage and convert potential clients.
  • Avoid common mistakes: Focus on providing value and building relationships rather than pushing hard sales.

Conclusion

Understanding and using lead generation and sales funnels can transform your business by automating your sales process and growing your client base. If you want to dive deeper into funnels and other digital marketing strategies, check out my TechieU course. At TechieU, I teach you about the core tech stack—websites, email marketing, and funnels—and how to turn these skills into high-impact services. There’s ongoing support, and the course is self-study so you can learn at your own pace.

For more details, visit TechieU below. Thank you so much for reading. I hope this post has given you valuable insights into the two types of funnels and their impact on your business. Thanks for your support, and I’ll see you next time!

P.S. Ready to elevate your freedom-based business as a Techie VA or Freelancer? Dive into the realm of digital marketing tech and master the essential tools, including websites, funnels, email marketing, and more, with the all-new TechieU course. Tailored for aspiring Techie VAs and Freelancers seeking freedom and flexibility, this course equips you with the freedom-based skills crucial for success. Don't miss out on the chance to propel your business to new heights!

Susan Mershon
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