What I call a generic Virtual Assistant marketing message is something along these lines “I save (fill in blank here) time and money”! Do you use any version of this statement in your marketing? If your answer is yes, then it’s time for a marketing upgrade.
The reason why I ask is that it’s one of the most popular tag lines used in the VA Industry and I see it all the time. I get it, we do save our clients time and money but it doesn’t say anything about how we do that. That’s why I call it a generic Virtual Assistant marketing message.
I’m willing to bet that 98% of your prospective clients already know that you can save them time and money. But it doesn’t tell them what they really want to know, how do you save them time and money? What can do for me, that’s what they want to know.
Your Virtual Assistant Marketing Message Needs To Include The HOW
Let’s be honest using that tired old statement (I save you time and money) won’t help you stand out from the crowd or get clients. What you need is to create a message that tells them HOW you save them time and money.
For example, let’s say you’re a copywriter. Focus on how you help your niche specifically:
- “I help women business coaches by writing compelling copy that attracts their dream clients”.
This simple statement tells my niche how I help them save time and money and notice I left off the “save time and money” statement. You don’t need it – drop it from your marketing! If you’re using the same generic Virtual Assistant marketing message as hundreds of other VAs it’s hard to stand out and get clients, so create something original that explains HOW you help your clients.
Use this simple Virtual Assistant marketing message template instead:
- What you do (your specialty) + the benefits it brings your clients.
Try it now and then share what you come up with in the comments below. I read and respond to each one! Who’s going to take me up on it?? Trust me, it will make a difference in your marketing!
Please also read my post The Ultimate VA Success Guide: 8 Tips On How To Get Clients As A Virtual Assistant if you’re looking for an overview that will help you connect the dots between marketing, finding, and working with your ideal clients.
Thanks for reading and listening – Susan
P.S. If you're ready to invest in yourself and a professional future, please check out my VA Success Training. It's for people that are serious about running a successful Online Business. It includes everything you need from business set-up, getting clients, client management, a WP website, coaching, a supportive community, and so much more.
Great advice! Getting specific when you do general admin is a hard exercise though. All I can come up with is: I help business owners/entrepreneurs by handling the admin side of their business so they can focus on their zone of genius/the real work. It still feels very generic.