Drop The Generic Virtual Assistant Marketing Message + Create Something More Original

What I call a generic Virtual Assistant marketing message is something like “I save (fill in blank here) time and money”! Do you use any version of this statement in your marketing? If your answer is yes, then it’s time for a marketing upgrade.

The reason why I ask is that it’s one of the most popular tag lines used in the VA Industry and I see it all the time. I get it, we do save our clients time and money but it doesn’t say anything about how we do that. That’s why I call it a generic Virtual Assistant marketing message.

I’m willing to bet that 98% of your prospective clients already know that you can save them time and money. But it doesn’t tell them what they really want to know, how do you save them time and money? What can do for me, that’s what they want to know.

Your Virtual Assistant Marketing Message Needs To Include The HOW

Let’s be honest using that tired old statement (I save you time and money) won’t help you stand out from the crowd or get clients. What you need is to create a message that tells them HOW you save them time and money.

The Template

For example, let’s say you’re a copywriter. Focus on how you help your niche specifically:

  • I help women business coaches by writing compelling copy that attracts their dream clients”.

This simple statement tells my niche how I help them save time and money and notice I left off the “save time and money” statement. You don’t need it – drop it from your marketing! If you’re using the same generic Virtual Assistant marketing message as hundreds of other VAs it’s hard to stand out and get clients, so create something original that explains HOW you help your clients.

Use this simple Virtual Assistant marketing message template instead:

  • What you do (your specialty) + the benefits it brings your clients.

Try it now and then share what you come up with in the comments below. I read and respond to each one! Who’s going to take me up on it?? Trust me, it will make a difference in your marketing!

Please also read my post The Ultimate VA Success Guide: 8 Tips On How To Get Clients As A Virtual Assistant if you’re looking for an overview that will help you connect the dots between marketing, finding, and working with your ideal clients.

Thanks for reading and listening – Susan

P.S. Ready to stand out on LinkedIn and attract your dream clients? Join my LinkedIn for VAs Course—your proven formula to create a profile that gets noticed by professionals seeking your expertise. Elevate your visibility and kick-start your VA success journey. Enroll now!

Susan Mershon
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  1. Chinwe

    Great advice. However, in a situation, where you can offer more than a particular service with a different niche. How do you write the bio? For instance, I am very good at content writing, and also in admin support services. How do I marry both? This is what I was able to come up with. “I help business owners and professionals thrive with strategic Content Marketing and efficient Admin Support services”.

    • Susan Mershon

      Hi Chinwe, that works. My only advice is you need to niche down to either an industry or profession. Business owners and professionals is way too broad of a niche.

  2. Brooklyn Ross

    I have to admit, I’ve come across so many virtual assistant marketing messages that claim to save time and money. It’s refreshing to see Susan’s approach in urging us to drop that generic statement and focus on the “how.” As a busy entrepreneur, I want to know exactly how a virtual assistant can help me. Susan’s example of a copywriter catering to women business coaches resonates with me because it demonstrates a clear understanding of the niche and the specific benefits provided. It’s time to create a unique message that truly speaks to our clients’ needs!

    • Susan Mershon

      Thank you so much for taking the time to comment. I’m such a firm believer in focusing on the who and the how instead of generic statements that don’t excite your audience.

  3. Susie Daugaard Burton

    Great advice! Getting specific when you do general admin is a hard exercise though. All I can come up with is: I help business owners/entrepreneurs by handling the admin side of their business so they can focus on their zone of genius/the real work. It still feels very generic.

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