The Ultimate VA Success Guide: 10 Tips On How To Get Clients As A Virtual Assistant

Hey there! Just popping in to let you know that I’ve expanded this post to include 10 steps instead of the original 8. I’ve added some crucial insights to help you navigate the journey of getting clients as a Virtual Assistant. Let’s dive in and take your client acquisition game to the next level!

How to get clients as a Virtual Assistant and how to do marketing are the two most common concerns I see on Social Media. This blog post will help you to connect the dots and feel more confident about finding clients and marketing your Virtual Assistant business.

I get it. If you’re new to the concept of getting clients and marketing, it can be overwhelming, especially when you hear you have to “niche down”. When one of my clients said that to me, I had no idea what that meant, much less how to do it.

How To Get Clients As A Virtual Assistant Tip 1: Niche Down

I can tell you that it is very important if you don’t want to struggle to get clients and earn a living. I’m sure you didn’t start your VA business to struggle, right? So let me share a simple way to approach niching down that will help you find the right clients.

First, niching down simply means focusing—on what you want to offer and who you want to help.

  • What = Your services
  • Who = Your target audience

Clients want to work with people who understand their business, industry, or profession. Take the time to figure out the ‘what’ and ‘who’ of your business. It’s a fundamental step to success in finding clients and marketing your services effectively.

It’s crucial that you spend time figuring out the who and what of your business to succeed at finding clients and marketing it.

Oh, and… Marketing and sales are two distinct beasts.

Marketing comes first; think of it as ‘sharing.’ It’s all about spreading the word, creating awareness, and saying, ‘Hey, did you know I have this x, y, z that can help you?’ It’s about showcasing your value and how you can solve your clients’ problems. Sales, on the other hand, kicks in when someone shows interest. It’s about closing the deal and turning leads into paying clients. It’s not about hitting someone with a cold pitch out of the blue or bombarding them with ‘Hire me!’ messages. Instead, it’s about nurturing relationships, understanding your clients’ needs, and showing them how your services can benefit them. So remember, when it comes to marketing and sales, they may go hand in hand, but they’re not the same thing.

Marketing Is All About Clarity

Getting clear on the what and who can make the difference between success and struggle. Once you figure out the what and the who, it’s time to find them and start sharing your expertise.

In my blog post, How Do I Find My Ideal Virtual Assistant Clients? Ask Yourself 5 Questions + Solve The Mistery! I share more tips on getting clients including:

  • Where you can find them
  • What problems do they have
  • How you can solve them
  • Ways to make them know you can help them

How To Get Clients As A Virtual Assistant Tip 2: Specialize

While being a generalist has merits, specializing can truly set you apart. People often overlook the value you bring to their business when you offer a myriad of services. Marketing and selling become much more challenging when juggling a million different things. Remember, just because you can do it all doesn’t mean you should. Focus on what you love to do and specialize in that.

Specializing doesn’t necessarily mean focusing on just one thing, though it can. For instance, as a full-time VA, I specialized in three areas: tech-based project management, WordPress, and the DM Tech Stack. To stand out and make money, it’s all about niching down and specializing—focus on what you love to do and who you love to do it for, and success will follow.

Additionally, being a generalist often leads to selling time rather than expertise, which is another conversation. Selling time can be a losing game; eventually, you’ll run out of time, and clients may not fully understand what they’re buying. In my blog post on Rates + Packages, I dive deeper into this topic, discussing the importance of selling expertise over time.

How To Get Clients As A Virtual Assistant Tip 3: Craft Your Messaging and UVP

Alright, once you’ve nailed down your specialty and niche as a Virtual Assistant, it’s time to tackle your messaging and Unique Value Proposition (UVP). This is where the magic happens, folks. Your messaging is like your secret weapon, bridging the gap between what you offer and what potential clients need. It’s all about showing them the value you bring to the table and why picking you is a no-brainer.

Now, let’s talk about your Unique Value Proposition (UVP). This is what makes you stand out from the crowd—your special sauce. It’s all about highlighting what makes you, well, you. Here’s an example: “As a tech-savvy Virtual Assistant specializing in project management and WordPress solutions, I offer tailored support to online entrepreneurs, helping them streamline their operations and scale their businesses easily. With a commitment to impeccable organization and a knack for problem-solving, I ensure every project is executed flawlessly, saving my clients time and hassle. Whether managing complex workflows or optimizing website performance, I’m here to deliver top-notch results and unparalleled peace of mind.

Oh, and here’s a hot tip: leverage AI to supercharge your messaging game. AI tools can help you analyze market trends, better understand your target audience, and generate personalized content that resonates with potential clients. By harnessing the power of AI, you can fine-tune your messaging and UVP to perfection, making sure you’re always hitting the right notes with your audience.

In summary, crafting compelling messaging and a strong Unique Value Proposition is essential for Virtual Assistants seeking clients. It sets you apart, communicates your value proposition, and convinces potential clients to choose you as their trusted partner. So, take the time to refine your messaging and UVP, and watch as your client base grows and your business thrives.

How To Get Clients As A Virtual Assistant Tip 4: Get Noticed

Once you’ve honed in on what makes you stand out and why clients should choose you, the next step is ensuring that your target audience knows about you and understands your value.

Part of getting clients is finding your target audience and then getting noticed. And I’m not talking about joining FB groups full of Virtual Assistants and waiting for a “help-wanted” post. If you want to stand out and get noticed by your dream clients (remember, marketing is all about awareness), you need to show them how to help them.

One of the best ways to do that is by sharing content that showcases your brilliance. In my blog post Content Creation Essentials: Attract VA Clients 24/7 Instead Of Chasing After Them I share specific tips on how you can create and share this type of content including:

  • Examples of what you can create
  • How to get started creating content
  • And… where to share it
  • Ways to make them know you can help them

How To Get Clients As A Virtual Assistant Tip 5: Use Social Media Correctly

One of the best places to share valuable content is on social media platforms where your dream clients hang out. This is all about showing them (your dream clients) how you can solve their problems. First, let’s address the issue of joining Facebook or LinkedIn groups full of Virtual Assistants. It’s a horrible strategy for getting clients.

Why? Well, unless your target market is Virtual Assistants, you’re wasting your time. You’ll end up being part of the feeding frenzy, and it’s impossible to get noticed. Think about it—you’re in a group with thousands of Virtual Assistants all waiting for the same opportunity. Once that help-wanted post goes up, it’s a feeding frenzy.

Be in groups where your target market hangs out – not with other VAs. That’s where you share your brilliance!

It’s the same issue with job boards. Everyone waiting for that help-wanted post and then pouncing on it. These are NOT long-term strategies; you’re putting your success in someone else’s hands.

Learn how to be self-sufficient when using social media or any method to get clients.  In my post Social Media Marketing For Virtual Assistants: Try These 5 Steps To Find + Get The Right Clients! I share 5 strategies that actually work including:

  • Being proactive
  • Repurposing content
  • And keeping it simple

How To Get Clients As A Virtual Assistant Tip 6: Network Without Being Forgotten

Networking is often an overlooked strategy for gaining clients. Many people focus primarily online and forget about marketing in their backyards, but you can find your dream clients locally.

After attending several networking events, I realized that business cards don’t work, especially if your title or business name includes Virtual Assistant. People assume, right or wrong, that you’re some admin or that they have no clue what you do.

I know I’ve come home with a stack of business cards, and when I looked at them – if I didn’t take notes – I had no idea who they were or how they could help me. I usually just tossed them in a drawer and didn’t look at them again. I figured if I’m doing that so is everyone else – which means my business card is collecting dust in someone’s drawer somewhere. That’s not helpful when it comes to getting clients.

So, I created the Benefits Flyer. In short, it’s a flyer that tells people exactly how you help them. In my blog post Create Your Virtual Assistant Benefits Flyer + Stand Out In The Crowded VA Space I walk you through the steps of creating your own including:

  • Step-by-step creation guide
  • And real-life samples

How To Get Clients As A Virtual Assistant Tip 7: Subbing

If finding clients still seems too overwhelming, sub-contracting for another Virtual Assistant or Agency is another option. It’s a great way to get paid for your expertise while learning the business side of things.

I started by working with my own clients and also subbing for another VA and it was a blessing. I got to see behind the curtain and learn how to run a business since I’d never done it before. Plus it helped me gain confidence and experience as a VA.

In my post, Sub-Contracting For Other Virtual Assistants: The 5 Things You Should Know Beforehand I share tips on how it works including:

  • Best practices
  • How to charge
  • Where to find opportunities

How To Get Clients As A Virtual Assistant Tip 8: Interview Prospects

So, what happens when someone reaches out to you to find out more about your services – what do you do? Do you have an interview process in place that’s automated?

I call these Discovery Sessions, and they’re part of your key business systems (systems that make up your business foundation). These are free 15-minute calls during which you interview potential clients, and they interview you.

You only get one chance to make a first impression, and you want to make a great one, especially if this potential client is interviewing other people. Having your Discovery Session implemented and automated using technology will make you a professional.

In the blog post Interviewing Potential VA Clients: Use My 3-Steps Discovery Call System + Close The Sale I walk you through the steps to create and implement your own system including:

  • Red flags to watch out for
  • Questions to ask
  • How to automate the process

How To Get Clients As A Virtual Assistant Tip 9: Not Everyone Is Your Client

That’s why it’s important to create a dream client profile or avatar that focuses on the types of people you enjoy working with. Remember, it’s your business—your choice, which means you choose who you work with. You don’t have to take every client who wants to work with you. That’s one of the freedoms of working for yourself.

When it comes to creating your dream client profile, you want to focus on personality traits like a positive attitude or flexibility. Why? Because traits are inherent to the individual, and you don’t want to work with someone who likes to micro-manage you if you don’t like being micro-managed.

In my blog post, 8 Tips To Help You Spot Your Dream Client + Identify The People You Don’t Want To Work With I share 8 strategies that will help you create your dream client profile including:

  • Trusting yourself
  • Thinking like a business owner, not an employee
  • Making your no and yes list

Click here + watch the Free Getting Clients Masterclass

How To Get Clients As A Virtual Assistant Tip 10: Be Honest At All Times

Being in the VA Industry means you are part of a relationship-based business. The relationships you have with clients can make or break your business. Your reputation is your business, especially in the online world.

I’ve seen people post for help in my public Facebook Group, saying that they just took on a new client who needs help with x, y, and z and have no idea how to do it. Of course, I don’t know the whole story, but I’ve seen this type of thing play out in my Facebook Community.

Here’s what I mean:

Let’s say Jane posts in a Facebook group asking for help with WordPress, for instance. She mentioned that she had just sold a website to a new client and didn’t know how to install WordPress.

Well, as someone who builds websites, that is fundamental knowledge. Here’s the kicker: The client was in the same Facebook group and saw her post.

It seems she was dishonest about her WordPress skills. It’s one thing to know WordPress and never work with a client—it’s another to not know it and sell it. (And by the way, you can’t learn tech by watching YouTube you have to get your hands on it)

Honesty and ethics are crucial to a long-term successful business. In my post Business Ethics + Honesty Are The Foundation Of Any Successful Virtual Assistant Business I share why honesty and ethics should be the cornerstone of everything you do in your business including:

  • The fake it until you make it strategy
  • Your reputation
  • And being transparent and honest with clients

Bonus Tip: How To Keep Clients

How to get clients as a Virtual Assistant is one thing, but making them long-term clients who love working with you is just as important. If you’re interested in learning more, please have a look at my post, Virtual Assistant Client Management 101: How To Show You’re Worth Every Cent!

Advanced Tip: Build Your Own DM Tech Stack

Ready to elevate your client acquisition game? Picture this: your DM (Digital Marketing) tech stack is composed of a website and lead magnet funnel. This dynamic duo enables you to cultivate a targeted email list and engage in personalized conversations with potential clients, sidestepping social media noise.

Craft a sleek website showcasing your expertise, services, and glowing client testimonials. This bolsters your credibility and offers prospects a glimpse into the value you bring. Complement this with a lead magnet funnel—a tempting freebie or enlightening mini-course exchanged for email addresses—and you have a potent strategy for attracting and nurturing leads.

This strategic approach, rooted in “tech at the core,” forms the backbone of my philosophy. I teach funnels in my WP, TechieU, and PM courses, empowering Virtual Assistants like you to seize control of their client acquisition journey and forge freedom-based businesses.

Ready to embark on this journey? Explore my offers for all the details on implementing these strategies and taking your VA business to the next level. With your DM tech stack firmly in place, your client base will flourish in size and quality. Let’s make it happen!

So, that’s it for The Ultimate VA Success Guide: 10 Tips On How To Get Clients As A Virtual Assistant. Did it help you to get a better idea of how to get and find clients? Please let me know in the comments below.

Thank You – Susan

PS - Ready to stop the endless hustle for clients and master your marketing game? Say goodbye to business cards and hello to the Dream Clients Masterclass – your ultimate guide to niching down and attracting clients with ease. Learn a simple, proven method to identify your ideal niche and watch your client list grow effortlessly. Ready to take the leap? Join now and kickstart your journey to attracting your dream clients!

Susan Mershon
My most popular VA resources

My Most Popular VA Resources

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