Is Your Target Market Aware Of You?

Is Who Aware?

Your potential clients, your Target Market.

Let me ask you… how are you making potential clients aware of you and your services?

What are you doing to share your brilliance?

Writing blogs or sharing videos?

Awareness is the first step in finding clients, and then getting them to sign on the dotted line.

It’s also the first step in your Sales Funnel – even if you don’t think you have one.

People can’t buy your products or services if they don’t know about them. So, what activities are you doing to bring awareness to your business?

For many people, this is the hardest part of being an entrepreneur. “Putting themselves out there.” It’s a huge fear and one that you need to learn to manage and conquer.

Believe it or not, there are people looking for you and what you offer. You’re doing them a disservice by not letting them know all about you.

So, how do you push through your fear and get out there?

Remember, if you want clients – they have to know about you.

For me, the best way is to face the fear head-on. Admit you’re scared and then do it anyway!

Ask yourself what’s the worst that can happen?

Many times we let our fear blow things up in our minds when in reality it’s not even close.

It takes practice but you can do it!

Here Are 6 Things You Can Do To Bring Awareness To Your Business

  1. Tell everyone you know. Friends, family, co-workers, neighbors, people in the line with you at the grocery store.
  2. Create a Benefits Flyer and hand them out while you’re telling everyone about your business.
  3. Go to a local networking event where your Target Market hangs out and start a conversation (hand out your Benefits Flyers™ too!)
  4. Add a freebie (aka Lead Magnet) to your website that solves a problem for your Target Market.
  5. Start a weekly blog post that focuses on your expertise and then share it on social media where your Target Market hangs out.
  6. Start a YouTube channel and post a series of “how to” videos on your expertise. Share!

Now, pick one and get started!

I’d love to here from you.

Feel free to post below and let me know what activity you picked from the list above.

All comments and questions are welcome.

If you know someone who might benefit from this information, please share.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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2 Comments
  1. Michael Merritt

    If you use them, they will come!! I started with the most obvious, telling friends and family (well everyone really). The Benefits Flyer was more of a challenge simply as a matter of design, but that was sorted easily after watching the ‘Creating a Benefits Flyer’ video. I’m currently developing several freebies and will make them available shortly, thanks to another blog ‘5 Awesome Ideas for Your Freebies’. I still need to work on the others; I don’t know why, but I find networking events more intimidating than talking to random strangers, and I need to learn how to edit my ‘how to manuals’ into ‘how to guides’, and finally … video is beyond terrifying (getting in front of the camera, ugh – listening to my recorded voice, UGH!!).

    • mersuz0013

      You can do it Michael, as they say… success is just outside your comfort zone. My best advice is don’t think about – just do it. I know easier said than done but that first step is always the hardest. Be sure to share it with me 😉

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