You’re Not Marketing…You’re Sharing

Marketing is the Number 1 skill you need to master as an entrepreneur. Bottom line is – you may have the greatest product or service in the world but if nobody knows it exists it really doesn’t matter! And if nobody knows you exist it is close to impossible to have a successful business. Being able to market yourself and your products and services is crucial to your success.

You’ve been marketing yourself your whole life – you may not have realized it. What are you doing when you go for a job interview? Marketing yourself and your expertise…  See you’re already an experienced marketer!

Marketing might be out of your comfort zone. Try thinking about it as sharing your passion and expertise with the world. Most people cringe when they hear the word “sales“. You’re not selling, you’re sharing. Sharing your passion with those of us who need what you have to offer. Remember people are looking for what you offer – so start sharing!

Here are 6sharing” tips every Virtual Assistant should know and use:

#1 Hang Out With Your Target

Do you know where your Target market hangs out? If not, search for them in groups on social media and in your own backyard.

#2 Listen

What is your Target market looking for, what is their biggest complaint or issue? Listen, take notice and document.

Create a FAQ document based on their questions, issues and complaints.

#3 Be Of Service

Grab your FAQ document and write a blog post on how your product or service solves your Target’s issues and complaints. Tell them all about the benefits of your product or service.

Answer their questions, provide support, be of service.

#4 Focus On Benefits + Solutions

You need to get my attention. Let’s face it, there is so much noise out there and you need to be heard above all the ruckus. How is that possible? By focusing on the benefits your product or service provides. Convince me that you can solve my problems.

I don’t want to see your resume, I want to hear how you can help me!

Also, keep it short and sweet. I don’t have time to read pages of information – tell me immediately what’s in it for me and the benefits I get from your products or services.

#5 Track Your Results

Measure your results and continue to improve. It is so easy to track and test your marketing. You will know very quickly if something’s working or not. If you’re not tracking your results – how do you know what’s working?

#6 Always Follow-Up

Follow-up, follow-up, follow-up. The biggest mistake people make is not following up.  If you don’t get the response you were looking for – keep trying. People typically need to see your marketing message seven to ten times. Seven to ten times before they’ll even make a move to click a button, call, or take any type of action. Follow-up!

Track your results and make changes in your copy or approach if you’re not getting results! Remember – 7 to 10 times you need to be seen or heard before any action is taken. Stay focused and keep sharing your passion!

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information.

Thanks for reading!

Enjoy your day – Susan

PS – If you need help marketing your business, check out my VA Success System to learn all things marketing + so muchmore.

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.


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  1. RJane

    Your articles are very helpful especially to solopreneurs like me! Thanks for sharing!

    • SE Mershon

      So glad you find them helpful – thank you for your comment.

  2. Elaine Joseph

    Great write up. Good usefule tips that will be put into practice.

    Thank you for sharing you knowlege.

    • Susan Mershon

      Elaine – you’re welcome – glad you found it of value!

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