Marketing is the Number 1 skill you need to master as an entrepreneur. Bottom line is – you may have the greatest product or service in the world but if nobody knows it exists it really doesn’t matter! And if nobody knows you exist it is close to impossible to have a successful business. Being able to market yourself and your products and services is crucial to your success.
You’ve been marketing yourself your whole life – you may not have realized it. What are you doing when you go for a job interview? Marketing yourself and your expertise… See you’re already an experienced marketer!
Marketing might be out of your comfort zone. Try thinking about it as sharing your passion and expertise with the world. Most people cringe when they hear the word “sales“. You’re not selling, you’re sharing. Sharing your passion with those of us who need what you have to offer. Remember people are looking for what you offer – so start sharing!
Here are 6 “sharing” tips every Virtual Assistant should know and use:
#1 Hang out with your Target.
Do you know where your Target market hangs out? If not, search for them in groups on social media and in your own backyard.
What is your Target market looking for, what is their biggest complaint or issue? Listen, take notice and document.
Create a FAQ document based on their questions, issues and complaints.
#3 Be of Service.
Grab your FAQ document and write a blog post on how your product or service solves your Target’s issues and complaints. Tell them all about the benefits of your product or service.
Answer their questions, provide support, be of service.
#4 Focus on Benefits & Solutions.
You need to get my attention. Let’s face it, there is so much noise out there and you need to be heard above all the ruckus. How is that possible? By focusing on the benefits your product or service provides. Convince me that you can solve my problems.
I don’t want to see your resume, I want to hear how you can help me!
Also, keep it short and sweet. I don’t have time to read pages of information – tell me immediately what’s in it for me and the benefits I get from your products or services.
#5 Track your results.
Measure your results and continue to improve. It is so easy to track and test your marketing. You will know very quickly if something’s working or not. If you’re not tracking your results – how do you know what’s working?
#6 Always follow-up.
Follow-up, follow-up, follow-up. The biggest mistake people make is not following up. If you don’t get the response you were looking for – keep trying. People typically need to see your marketing message seven to ten times. Seven to ten times before they’ll even make a move to click a button, call, or take any type of action. Follow-up!
Track your results and make changes in your copy or approach if you’re not getting results! Remember – 7 to 10 times you need to be seen or heard before any action is taken. Stay focused and keep sharing your passion!
If you’ve found this blog valuable please share with your friends and colleagues and I would love your comments! Thanks for reading!