Marketing vs. Sales: The Unseen Tug-of-War in Service Businesses

Did you know that sales + marketing are NOT the same thing?

I was fuzzy on the sales-marketing line when I started my business journey. Back in the 9-to-5 world, there was always a marketing and a sales team tag-teaming things, so naturally, I figured they were like peanut butter and jelly. Fast forward to my entrepreneur gig, and boy, was I in for a reality check!

Let me break it down for you: marketing is the intro act to sales. It’s not about throwing ‘hire me‘ vibes but shouting, ‘Hey, I’m here, and I can lend a hand.’

My pet peeve?

Those who skip marketing altogether and dive straight into sales mode. You know the type – LinkedIn connections turning into instant ‘hire me’ DMs.

We’re in a relationship-based business, not a one-night-stand world. Building connections should precede the sales pitch, but hey, that’s my opinion.

So, what’s marketing?

It’s like your grand entrance to a party – a blog post, a podcast, a social media shoutout. You’re not asking folks to sign on the dotted line; you’re just saying, ‘Hey, this is what I got.’

Big difference, right?

Marketing is all about making noise and letting the world know you’re here to help. Sales is the conversation that kicks in after someone raises an eyebrow and says, ‘Tell me more.’

We’re playing the long game in the service biz – making a lasting impression, fostering relationships, and, of course, scoring those referrals.

Cold pitching? It’s not my jam, but sail on if it floats your boat.

The key takeaway here is that marketing and sales are not cut from the same cloth. Marketing is the shout-out and sales. Well, that’s the chat you have when someone’s already peeked behind the curtain.

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Susan Mershon
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