Mastering Digital Marketing Tech Skills: The What And Why

Let’s dive deeper into what I mean by offering tech services. If you’ve been following me for a while, you know I’ve been highlighting the shift in the VA and freelancing industry towards more tech-based skills, especially with the rapid advancement of AI. AI is taking over repetitive admin tasks, urging those offering admin services to consider expanding their offerings for continued success.

Diving straight into tech might be a strategic move for those aspiring to start a VA, freelance, or consultant business. You don’t need to be a tech expert initially – you can learn the skills required to offer various services. The beauty of tech is its versatility. Today, I’ll focus on tech skills related to digital marketing.

In a recent podcast, I emphasized learning digital marketing not as a marketer but as a tech professional – setting up the technology that makes digital marketing work. The core piece? A tech-optimized website, the gateway to any online business.

Here’s a snapshot of core digital marketing tech services:

  • Website Setup and Optimization: The hub of online businesses.
  • Social Media Management: From posting to strategic planning.
  • Email Marketing: Sending emails through platforms like MailChimp or AWeber.
  • Content Creation and Blog Management
  • Graphic Design and Visual Content
  • Analytics and Reporting: Perfect for those who love research and numbers.
  • Marketing Automation: Automating marketing decisions.
  • Pay-Per-Click Advertising: Google Ads, Facebook Ads, etc.
  • Search Engine Optimization (SEO)
  • Funnels: Core components for online businesses.

The beauty is that once you master one tech skill, it easily translates to others. For instance, understanding website fundamentals allows you to navigate WordPress, Squarespace, and Wix.

But the journey doesn’t stop there; you can specialize:

  • E-commerce Management
  • Video Marketing
  • Podcast Management
  • Local SEO Services
  • Influencer Marketing
  • Chatbot Implementation
  • Webinar Hosting and Promotion
  • Affiliate Program Management
  • Social Media Advertising
  • Mobile App Marketing
  • Event Marketing
  • Membership Site Management

Where to start?

My recommendation: Focus on the core of every online business – websites, email marketing, and funnels.

If you’re starting out, consider diving into email marketing as a beginner-friendly option.

These skills make you an invaluable asset, helping clients with digital marketing and ensuring your place in the industry even as AI evolves.

Here are the benefits of embracing digital marketing tech skills:

  • Variety: Enjoy the flexibility of working on diverse projects.
  • Freedom: Work when and where you want.
  • Higher Earning Potential: Charge up to four times more than admin-based services.
  • In-Demand Skill: Easier to market due to high demand.
  • Clarity and Value: Focus on specific skills, making it easier for clients to understand and appreciate your offerings.

If you’re eager to explore the world of WordPress, my ‘WP Biz in a Box course is tailored for beginners, non-techies, and non-designers looking to build a WP business.

Thank you for reading! I hope this insight into the digital marketing tech space has inspired you. Until next time!

P.S. Ready to elevate your freedom-based business as a Techie VA or Freelancer? Dive into the realm of digital marketing tech and master the essential tools, including websites, funnels, email marketing, and more, with the all-new TechieU course. Tailored for aspiring Techie VAs and Freelancers seeking freedom and flexibility, this course equips you with the freedom-based skills crucial for success. Don't miss out on the chance to propel your business to new heights!

Susan Mershon
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