The Ultimate VA Success Guide: 4 Truths About The Most In Demand Virtual Assistant Services

The most in demand Virtual Assistant services are NOT admin-based anymore. The VA industry has evolved over the last five years and Digital Marketing has kicked admin services off the ‘most in demand Virtual Assistant services’ throne. This post will guide you through the why and what of offering services that will enable you to live your dream life.

Many people believe that being a VA means you do some sort of admin-type work which could not be further from the truth. The VA industry is incredibly diverse, similar to say the coaching industry. Some people think the coaching industry is either just life coaches, health coaches, or business coaches. In contrast, it has many different types of coaches. It’s diverse, just like our industry.

Even though the word is Assistant, that doesn’t necessarily mean you’re an admin Virtual Assistant. You will find people who think that’s the case, so it’s an educational opportunity for you to say: “No. The VA industry is not just admin-based. It’s a diverse industry, full of different skillsets.”

Truth #1 About The Most In Demand Virtual Assistant Services: The Demand For Admin Services Is Declining

Now the majority of people who start their own VA business do so by offering admin services. There is still a need for admin but it’s no longer part of the most in demand Virtual Assistant services or skill set. My point is, you can start your VA business offering admin services and move into high-paying services as you learn them.

Admin services are on the low end of the pay scale and if you’re like me, I needed higher paying skills so I could quit my soul-sucking job. I started my business offering tech and project management services in order to replace my 6-figure income. The industry is evolving and moving away from needing admin help to needing help with the tech and systems that run their business and those are the most in demand Virtual Assistant services today.

Digital Marketing Is The Way To Go

If you asked me what the most in demand Virtual Assistant services are that pay premium rates, are freedom-based, and make you an asset to your client – I would say focus on all things Digital Marketing. Digital marketing is what ALL successful online businesses use to market their business. It’s a combination of strategy, systems, and technology all rolled into one. Examples of digital marketing services include:

  • Websites (WordPress, Square Space)
  • Email marketing (Aweber, Mail Chimp)
  • Content marketing (Blogging, podcasting, videos)
  • Sales funnels (Kartra, Click Funnels)
  • Social Media Marketing (strategy and posting)

If you love systems and technology then Digital Marketing is something you should consider. And if it’s something you want to learn make sure to try out my Techie VA Training Vault. You can get access for 5 days for 5 USD so you can test it first and see if it’s for you.

Truth #2 About The Most In Demand Virtual Assistant Services: Admin Services Pay Less

Many people overlook the VA Industry because they believe it’s just for admins but as I’ve mentioned that is not the case. There are so many opportunities for people with a variety of skill sets to start their own VA business such as:

  • Analysts
  • Human resource managers
  • Project managers
  • Graphic designers
  • Marketers
  • Programmers
  • And so many more…

For me there were a few reasons that I didn’t want to be an admin, I mentioned that they’re on the low end of the pay scale and they usually support their client’s which means you’re stuck in front of your computer during regular business hours. No thanks!

Look Into Back-End Skills Instead

One of the reasons I started my business was to have the freedom to work when and where I want. If you’re like me then you might want to look into what I call “back-end” skills or services. These are some of the most in demand Virtual Assistant services you can offer on your own schedule from anywhere you have an internet connection.

Here are a few examples of “back-end” skills to give you an idea of what I’m talking about. (And yes, of course, all of these belong to the most in demand Virtual Assistant services):

  • Project management
  • Social media management
  • Branding
  • Graphic design
  • Anything tech-based
  • All things digital marketing

Check out my blog post So You Don’t Want To Be An Admin Virtual Assistant where I share some of the most in demand Virtual Assistant services you can offer that are not admin-based:

  • Digital marketing skills
  • Strategic skills
  • How to be an asset to your clients

Truth #3 About The Most In Demand Virtual Assistant Services: Specialist Trumps Generalist

If you’re looking for ways to attract more clients and make more money you should focus on becoming a specialist. Specialists can easily ask for premium rates because they are viewed as an “expert” in a specific expertise.

Generalists on the other hand have a harder time asking for premium rates because they are good at a lot of things but not an expert in one. Not to mention being a generalist makes it much harder to explain what you do and how you help your clients which affects your marketing.

Admins generally fall into the generalist category unless they specialize in one or two specific admin services such as Customer Service or Calendar Management.

In my blog post Want More Money + Clients? Become A Specialist Or Consultant I go into more details and tips including:

  • Benefits of being a specialist
  • How to create multiple revenue streams by specializing
  • Ideas for some of the most in demand services you could specialize in

Truth #4 About The Most In Demand Virtual Assistant Services: Non-Admin Services Are Easier To Scale

Are you ready to take your business to the next level or maybe just change up what you’re currently offering? The beauty of offering some of the most in demand Virtual Assistant services is that you can easily pivot your business to evolve and grow with you.

Maybe you’ve grown tired of offering a specific service or you’re ready to work less and earn more. Both of these are great reasons to up-level your business. In the post 7 Ways To Scale Your Virtual Assistant Business I write about different ways that you can scale your current business including:

  • Building a Virtual Assistant team
  • VA matchmaking
  • Creating a simple digital product to sell

Well, that’s it. I hope The Ultimate VA Success Guide: 4 Truths About The Most In Demand Virtual Assistant Service has given you new insights and ideas to uplevel your VA business. Please let me know in the comments below.

Thank You – Susan

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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