The Ultimate VA Success Guide: 4 Truths About The Most In Demand Virtual Assistant Services

The most in-demand Virtual Assistant services are NOT admin-based anymore. The VA industry has evolved over the last many years, and Digital Marketing + tech has kicked admin services off the ‘most in-demand Virtual Assistant services’ throne. This post will guide you through the why and what of offering services that will enable you to live your dream life.

Many people believe that being a VA means you do some sort of admin-type work, which could not be further from the truth. The VA industry is incredibly diverse, similar to, say, the coaching industry. Some people think the coaching industry is either just life coaches, health coaches, or business coaches. In contrast, it has many different types of coaches. It’s diverse, just like our industry.

Even though the word is Assistant, that doesn’t necessarily mean you’re an admin Virtual Assistant. You will find people who think that’s the case, so it’s an educational opportunity for you to say: “No. The VA industry is not just admin-based. It’s a diverse industry, full of different skill sets.”

Truth #1 About The Most In-Demand Virtual Assistant Services: The Demand For Admin Services Is Declining

Now the majority of people who start their own VA business do so by offering admin services. There is still a need for admin, but it’s no longer part of the most in-demand Virtual Assistant services or skill set. My point is that you can start your VA business offering admin services and move into high-paying services as you learn them.

Admin services are on the low end of the pay scale, and if you’re like me, you need higher-paying skills so you can quit your soul-sucking job. I started my business offering tech and project management services to replace my 6-figure income. The industry is evolving and moving away from needing admin help to needing help with the tech and systems that run their business, and those are the most in-demand Virtual Assistant services today.

Look Into Back-End Skills Instead

One of the reasons I started my business was to have the freedom to work when and where I want. If you’re like me, you might want to look into what I call “back-end” skills or services. These are some of the most in-demand Virtual Assistant services you can offer on your own schedule from anywhere you have an internet connection.

Here are a few examples of “back-end” skills to give you an idea of what I’m talking about. (And yes, of course, all of these belong to the most in-demand Virtual Assistant services):

  • Project management
  • Social media management
  • Anything tech-based
  • All things digital marketing tech

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Read my post, The Demand For Admin Virtual Assistant Services Is Declining – Focus On Back-End Skills Instead! to get further insights. I talk about

  • The types of front-end services – aka admin-type of services.
  • The kind of back-end services that exist.
  • Why you should offer back-end services.

Truth #2 About The Most In-Demand Virtual Assistant Services: Admin Services Pay Less

Many people overlook the VA Industry because they believe it’s just for admins, but as I’ve mentioned, that is not the case. There are so many opportunities for people with a variety of skill sets to start their own VA business such as:

  • Analysts
  • Human resource managers
  • Project managers
  • Graphic designers
  • Marketers
  • Programmers
  • And so many more…

There were a few reasons why I didn’t want to be an admin. I mentioned that they’re on the low end of the pay scale and usually support their clients, which means you’re stuck in front of your computer during regular business hours. No thanks!

Digital Marketing + Tech Is The Way To Go

If you asked me what the most in-demand Virtual Assistant services are that pay premium rates, are freedom-based, and make you an asset to your client – I would say focus on all things Digital Marketing. Digital marketing is what ALL successful online businesses use to market their business, and it uses technology. It’s a combination of strategy, systems, and technology all rolled into one. Examples of digital marketing services include:

  • Websites (WordPress, Square Space)
  • Email marketing (Aweber, Mail Chimp)
  • Content marketing (Blogging, podcasting, videos)
  • Funnels (Kartra, Click Funnels, Convert Kit)
  • Social Media Marketing (strategy and posting)

Check out my blog post, Stop Offering Admin Virtual Assistant Services + Become An Asset Instead Of An Expense! where I share some of the most in-demand Virtual Assistant services you can offer that are not admin-based:

  • Digital marketing skills
  • Strategic skills
  • How to be an asset to your clients

If you love systems and technology, then Digital Marketing is something you should consider. And if it’s something you want to learn make sure to try out my TechieU Training.

Truth #3 About The Most In-Demand Virtual Assistant Services: Specialist Trumps Generalist

If you’re looking for ways to attract more clients and make more money, you should focus on becoming a specialist. Specialists can easily ask for premium rates because they are viewed as experts in a specific field.

Generalists, on the other hand, have a harder time asking for premium rates because they are good at a lot of things but not experts in one. Not to mention, being a generalist makes it much harder to explain what you do and how you help your clients, which affects your marketing.

Admins generally fall into the generalist category unless they specialize in one or two specific admin services such as Customer Service or Calendar Management.

In my blog post Why Becoming A Virtual Assistant Specialist Will Make You The Go-To Pro + Increase Your Income I go into more details and tips including:

  • Benefits of being a specialist
  • How to create multiple revenue streams by specializing
  • Ideas for some of the most in-demand services you could specialize in

Truth #4 About The Most In-Demand Virtual Assistant Services: Non-Admin Services Are Easier To Scale

Are you ready to take your business to the next level or maybe just change up what you’re currently offering? The beauty of offering some of the most in-demand Virtual Assistant services is that you can easily pivot your business to evolve and grow with you.

Maybe you’ve grown tired of offering a specific service, or you’re ready to work less and earn more. Both of these are great reasons to up-level your business. In the post, Ready To Scale Your Virtual Assistant Business? Here Are 9 Ways To Change Things Up I write about different ways that you can scale your current business including:

  • Building a Virtual Assistant Team
  • VA matchmaking
  • Creating a simple digital product to sell

Well, that’s it. I hope The Ultimate VA Success Guide: 4 Truths About The Most In-Demand Virtual Assistant Service has given you new insights and ideas to uplevel your VA business. Please let me know in the comments below.

Thank You – Susan

P.S. Ready to elevate your freedom-based business as a Techie VA or Freelancer? Dive into the realm of digital marketing tech and master the essential tools, including websites, funnels, email marketing, and more, with the all-new TechieU course. Tailored for aspiring Techie VAs and Freelancers seeking freedom and flexibility, this course equips you with the freedom-based skills crucial for success. Don't miss out on the chance to propel your business to new heights!

Susan Mershon
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