Ideas to scale your virtual assistant business to work less + earn more.

Have you reached that point in your business where you’re looking to do something new + different?

It might be time to scale your Virtual Assistant business if you’ve grown bored with the same routine day in and day out. Or… maybe you just want to work less and earn more.

I know this was me after being a Virtual Assistant for 5 years. I had grown restless and wanted a change. I enjoyed working with clients but somewhere along the way I stopped liking what I was doing.

I wanted more freedom and flexibility in my day and my business.

It was time for me to scale my Virtual Assistant business!

Is it time for you?

Maybe you’re looking to:

  • have more time and  freedom
  • earn more money
  • become a consultant or specialist
  • stop working 1:1 with clients
  • reach more people
  • change things up
  • or… whatever works for you

The beauty of having your own business is you can change anything at any time!

My motto is Your Business – Your Choice.

You get to choose everything you do – so when it’s time for a change – change it!

This is ideal for me since I’m one of those types that needs a constant challenge to keep me interested.

You don’t have to keep doing what you’re doing now – especially if you no longer enjoy it!

So… if you’re ready for a change read on!

In this blog post I’m sharing 7 different ways you can scale your VA business. These aren’t the only options – just the most common.

I’ll be creating separate blog posts for each of these to deep dive into them and include details around how to get started, key systems you need, how to market your new business model and so much more. Stay tuned!

#1 – Build a Team of Virtual Assistants.

Build yourself a team of virtual assistants that can either do overflow work for your clients or the work you don’t want to.

This is where I started. I wanted to get more time back in my day but not take a hit on my income. Plus I was tired of turning business away for things my clients wanted but I didn’t do.

Just know that when you add more people to your business – it adds a layer of complexity to it.

More moving pieces to manage.

But… it’s a great way to scale your business. Just be sure you’re clear on everything involved. I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#2 – Start a Virtual Assistant Agency.

First off, there’s a big difference between a VA Team and a VA Agency.

When you build a team for your business you’re still working with clients.

When you start an agency you take on the role of CEO, which usually means you’re no longer working with clients. You’re in charge of going out and getting the clients for the business.

You become the sales and marketing department all by yourself.

I would recommend building a team first then moving into an agency so you have some experience and a general idea of what it’s like to manage a team and delegate the work.

Building an agency is a great way to earn lots of money without working one on one with clients.

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#3 – Be a Matchmaker.

A Matchmaker is someone who refers or matches Virtual Assistants with clients.

You become a connector.

There are a couple of different ways matchmaking works.

One is to help clients find qualified + vetted virtual assistants.  Your main focus here is creating a satisfied client base where you charge them a fee to match them with the right VA.

Two is helping qualified + vetted virtual assistants find clients. Your main focus here is creating a satisfied base of Virtual Assistants where you charge them a monthly fee to be part of your association or club.  These are what most of the VA associations do.

Either way is a great way to help both clients + virtual assistants.

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#4 – Affiliate Marketing.

This is a great way to make some extra income and it’s becoming more and more popular.

Especially with techie tools.

What is it?

It’s where you refer products + services to your audience and get paid a commission or referral fee.

You get what’s called an affiliate link that tracks the sales you refer and you get paid!

Most people create a Resources page on their website and add their affiliate links to it.

Check back in the coming weeks for more details on how to add Affiliate Marketing to your business!

#5 – Become a Consultant + Specialize.

When you’re a consultant you are known for a specific expertise or speciality.

They do more strategic type work vs the day to day stuff.

AND… Consultants can earn up to 3x more money than assistants.

So… what do I mean by becoming a consultant.

I mean to specialize in something.

Learn everything you can about a specific industry, techie tool or system.

I’m a Project Management Consultant. It’s something I brought with me from my cube farm days and it’s something I am passionate about.

What are you passionate about?

Where do you have existing expertise?

Is there something you want to learn?

I love all things strategic so, my newest passion is Sales Funnels. I’m learning everything I can about them + the tools they use.

I’ve recently started working with coaches to help them create group coaching or membership programs using content they already have. Another passion of mine.

If you want to be a consultant, take some time to figure out what are you passionate about and how you can offer it as a service to your clients.

I wrote a blog specifically around becoming a specialist or consultant – you can read it at It covers the benefits of specializing as well as how to get started.

#6 – Create Digital Products.

If you’re looking for a way to earn more money and work less you can create digital products to sell.

There are so many different things you can create based on your experience and expertise.

Products can be simple or complex, pricey or affordable.

You could create something as simple as an ebook.

Or… you could create an entire course or membership program.

If your looking to move away from working 1:1 with clients and want to reach a larger audience, products might be the way to go!

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#5 – Coaching + Training.

I hesitated to add this one based on what I’ve noticed happening in the industry these past few years.

First… I believe that you need to have more than a year or two of experience before moving into coaching or training.

You need to know what you’re doing before you start teaching or coaching others… period.

In my opinion you should have at least 5 years experience.


Because you need to know what you’re teaching actually works.

That you’ve used your “system” successfully in your own business not just took training and decided to turn around and teach it to others.

That you’ve experienced the highs and the lows of running a business and know how to work through them.

That you’ve actually been successful at marketing, getting clients and making money running a full time VA business.

Too many new Virtual Assistants jump over to coaching and training before they’ve even completed their first year in business.

My question is – what are they teaching and is it ethical – does it really work?

Look at these statistics for small businesses and what does it tell you?

  1. 20% of small businesses fail in their first year
  2. 30% of small businesses fail in their second year
  3. 50% of small businesses fail after five years in business
  4. 70% of small business owners fail in their 10th year in business

Experience + success is key if you’re going to coach or mentor others.

Obviously this is a passionate topic for me and I’ll be creating a blog post to talk more about this topic. So stay tuned!

There is so much potential in this industry. It’s there for the taking. It’s up to you to figure out what works best for you and your goals.

As I mentioned, these are not the only ways you can scale your virtual assistant business. These are the most common.

The sky is the limit!

So… do any of these peak your interest? 

Feel free to post below and let me know.

I’d love to hear from you.

All comments + questions are welcome.

You can use the share buttons below the post if you know someone who might benefit from this information.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

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