7 Ways To Scale Your Virtual Assistant Business

Are You Looking To Do Something New And Different?

It might be time to scale your Virtual Assistant business if you’ve grown bored with the same routine day in and day out. Or… maybe you just want to work less and earn more.

If you’d rather listen to this than reading it please check out the podcast below. 

I know this was me after being a Virtual Assistant for 5 years. I had grown restless and wanted a change. I enjoyed working with clients but somewhere along the way I stopped liking what I was doing.

I wanted more freedom and flexibility in my day and my business.

It was time for me to scale my Virtual Assistant business!

Is it time for you?

Maybe you’re looking to:

  • have more time and  freedom
  • earn more money
  • become a consultant or specialist
  • stop working 1:1 with clients
  • reach more people
  • change things up
  • or… whatever works for you

The beauty of having your own business is you can change anything at any time!

My motto is Your Business – Your Choice.

You get to choose everything you do – so when it’s time for a change – change it!

This is ideal for me since I’m one of those types that needs a constant challenge to keep me interested.

You don’t have to keep doing what you’re doing now – especially if you no longer enjoy it!

So… if you’re ready for a change read on!

In this blog post, I’m sharing 7 different ways you can scale your VA business. These aren’t the only options – just the most common.

I’ll be creating separate blog posts for each of these to deep dive into them and include details around how to get started, key systems you need, how to market your new business model and so much more. Stay tuned!

#1 – Build A Team Of Virtual Assistants

Build yourself a team of virtual assistants that can either do overflow work for your clients or the work you don’t want to.

This is where I started. I wanted to get more time back in my day but not take a hit on my income. Plus I was tired of turning business away for things my clients wanted but I didn’t do.

Just know that when you add more people to your business – it adds a layer of complexity to it.

More moving pieces to manage.

But… it’s a great way to scale your business. Just be sure you’re clear on everything involved. Get more details here: Build a VA team or agency.

#2 – Start A Virtual Assistant Agency

First off, there’s a big difference between a VA Team and a VA Agency.

When you build a team for your business you’re still working with clients.

When you start an agency you take on the role of CEO, which usually means you’re no longer working with clients. You’re in charge of going out and getting the clients for the business.

You become the sales and marketing department all by yourself.

I would recommend building a team-first then moving into an agency so you have some experience and a general idea of what it’s like to manage a team and delegate the work.

Building an agency is a great way to earn lots of money without working one on one with clients.

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#3 – Be A Matchmaker

A Matchmaker is someone who refers or matches Virtual Assistants with clients. You become a connector. There are a couple of different ways matchmaking works.

One is to help clients find qualified and vetted virtual assistants.  Your main focus here is creating a satisfied client base where you charge them a fee to match them with the right VA.

Two is helping qualified and vetted virtual assistants find clients. Your main focus here is creating a satisfied base of Virtual Assistants where you charge them a monthly fee to be part of your association or club.  These are what most of the VA associations do.

Either way is a great way to help both clients and virtual assistants.

#4 – Affiliate Marketing

This is a great way to make some extra income and it’s becoming more and more popular.

Especially with techie tools.

What is it?

It’s where you refer products and services to your audience and get paid a commission or referral fee.

You get what’s called an affiliate link that tracks the sales you refer and you get paid!

Most people create a Resources page on their website and add their affiliate links to it.

Don’t miss reading the full blog post on Affiliate Marketing!

#5 – Become A Consultant And Specialize

When you’re a consultant you are known for specific expertise or specialty.

They do more strategic type work vs the day to day stuff.

AND… Consultants can earn up to 3x more money than assistants.

So… what do I mean by becoming a consultant.

I mean to specialize in something.

Learn everything you can about a specific industry, techie tool, or system.

I’m a Project Management Consultant. It’s something I brought with me from my cube farm days and it’s something I am passionate about.

What are you passionate about?

Where do you have existing expertise?

Is there something you want to learn?

If you’re interested in learning how to move from being a VA to becoming an Online Business Project Manager please check out my FREE training: VA to PM – Where to begin and how to transition. It’s on-demand, automated, and starts every 5 minutes. So you can watch it at your convenience.

I love all things strategic so, my newest passion is Sales Funnels. I’m learning everything I can about them and the tools they use.

I’ve recently started working with coaches to help them create group coaching or membership programs using content they already have. Another passion of mine.

If you want to be a consultant, take some time to figure out what are you passionate about and how you can offer it as a service to your clients.

#6 – Create Digital Products

If you’re looking for a way to earn more money and work less you can create digital products to sell.

There are so many different things you can create based on your experience and expertise.

Products can be simple or complex, pricey or affordable.

You could create something as simple as an ebook.

Or… you could create an entire course or membership program.

If you’re looking to move away from working 1:1 with clients and want to reach a larger audience, products might be the way to go!

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#7 – Coaching And Training

I hesitated to add this one based on what I’ve noticed happening in the industry these past few years.

First… I believe that you need to have more than a year or two of experience before moving into coaching or training.

You need to know what you’re doing before you start teaching or coaching others… period.

In my opinion, you should have at least 5 years’ experience.


Because you need to know what you’re teaching actually works.

That you’ve used your “system” successfully in your own business not just took training and decided to turn around and teach it to others.

That you’ve experienced the highs and the lows of running a business and know how to work through them.

That you’ve actually been successful at marketing, getting clients and making money running a full-time VA business.

Too many new Virtual Assistants jump over to coaching and training before they’ve even completed their first year in business.

My question is – what are they teaching and is it ethical – does it really work?

Look at these statistics for small businesses and what does it tell you?

  1. 20% of small businesses fail in their first year
  2. 30% of small businesses fail in their second year
  3. 50% of small businesses fail after five years in business
  4. 70% of small business owners fail in their 10th year in business

Experience + success is key if you’re going to coach or mentor others.

Obviously this is a passionate topic for me and I’ll be creating a blog post to talk more about this topic. So stay tuned!

There is so much potential in this industry. It’s there for the taking. It’s up to you to figure out what works best for you and your goals.

As I mentioned, these are not the only ways you can scale your virtual assistant business. These are the most common.

The sky is the limit!

So… do any of these peaks your interest? 

Feel free to post below and let me know.

Thanks for reading – Susan


P.S. If you want to learn more about why it’s time to move away from admin services or why offering Digital Marketing services from the beginning is beneficial, please have a peek at my post The Ultimate VA Success Guide: 4 Truths About The Most In Demand Virtual Assistant Services.

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.


Other Blog Posts You May Be Interested In…

  1. Beth

    Susan, Great article. Very informative, I would love to learn more about the digital and affiliate marketing.

    • Susan Mershon

      Thank you Beth – I’ll be sure to let you know when I’ve got those posts ready to go! Thanks for commenting.

    • Lineo

      Now we talking reality and I feel my frustrations have been put to rest..

      Very Grateful Susan..

      • Susan Mershon

        Thank you Lineo for commenting and glad you found it helpful!

  2. Charmaine Hines

    Hi Susan, I enjoyed reading this blog and I’m particularly interested in digital and affiliate marketing.

    • Susan Mershon

      Hi Charmaine, thank you and thanks for taking the time comment – much appreciated. I’ll be sure to let you know when I’ve got those deep dive posts ready to go!

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