Sales Funnels – The What & Why

Sales Funnels – The What & Why

Have you heard all the buzz around sales funnels lately?

They’re all the rage.

Why?

Because they work.

What is a sales funnel?

Well… it’s a system that automates both marketing and sales.

Automation = Freedom.

A sales funnel combines strategy + technology to get in front of your audience, share your expertise and get clients on autopilot.

There are people looking for exactly what you offer every minute of every day.

Whether it’s through a Google search or perusing Facebook or LinkedIn Groups.

Your clients are looking for you.

And, you need to make it easy for them to find you 24×7.

What are you doing today to make it easy for your potential clients to:

  1. Find you
  2. Learn more about who you are and what you offer
  3. Share your expertise with them

This is what a sales funnel can do for you on autopilot.

But first, you need to create some great content to share with them.

Remember, all of your content should be focused on how you solve your client’s problems using your expertise.

Share your expertise by:

  • Writing a blog
  • Creating videos and sharing them on YouTube.
  • Doing Facebook Live sessions from your Facebook Page.
  • Running paid ads

Getting their attention is the first step or stage in your sales funnel.

The next step is to get them on the phone with you for a free “Discovery Session”.

It’s a free 15-minute call to find out more about them and if they’re your ideal client.

If they are, great.

Now you need to close the deal.

If they’re not, then you can move on to the next person.

The most important part of your funnel is to make your audience aware of you and your services.

Then it’s getting them on the phone and closing the sale.

So… what can you do today to create great content that will get your potential client’s attention?

Feel free to post below and let me know what action you’re taking today to automate your marketing + getting clients.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Virtual Assistant Systems – The Key Systems You Need
  2. The Day to Day Systems In Your VA Business
  3. Is Your Target Aware Of You + Your Services
  4. Tips To Grow Your Online Following AKA Your List

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Are They Aware – Your Target Market

Are They Aware – Your Target Market

Is who aware?

Your potential clients, your Target Market.

Let me ask you… how are you making potential clients aware of you and your services?

What are you doing to share your brilliance?

Writing blogs or sharing videos?

Awareness is the first step in finding clients, and then getting them to sign on the dotted line.

It’s also the first step in your Sales Funnel – even if you don’t think you have one.

People can’t buy your products or services if they don’t know about them. So, what activities are you doing to bring awareness to your business?

For many people, this is the hardest part of being an entrepreneur. “Putting themselves out there.” It’s a huge fear and one that you need to learn to manage and conquer.

Believe it or not, there are people looking for you and what you offer. You’re doing them a disservice by not letting them know all about you.

So, how do you push through your fear and get out there?

Remember, if you want clients – they have to know about you.

For me, the best way is to face the fear head-on. Admit you’re scared and then do it anyway!

Ask yourself what’s the worst that can happen?

Many times we let our fear blow things up in our minds when in reality it’s not even close.

It takes practice but you can do it!

Here are 6 things you can do to bring awareness to your business.

  1. Tell everyone you know. Friends, family, co-workers, neighbors, people in the line with you at the grocery store.
  2. Create a Benefits Flyer™ and hand them out while you’re telling everyone about your business.
  3. Go to a local networking event where your Target Market hangs out and start a conversation (hand out your Benefits Flyers™ too!)
  4. Add a freebie (aka Lead Magnet) to your website that solves a problem for your Target Market.
  5. Start a weekly blog post that focuses on your expertise and then share it on social media where your Target Market hangs out.
  6. Start a YouTube channel and post a series of “how to” videos on your expertise. Share!

Now, pick one and get started!

I’d love to here from you.

Feel free to post below and let me know what activity you picked from the list above.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Create A Benefits Flyer – Use Instead Of Business Cards
  2. How Do You Manage Your Fears
  3. Tips To Growing Your List From Scratch

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

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