Virtual Assistant is NOT a Title…

Virtual Assistant is NOT a Title…

It’s an Industry.

People either:

  • don’t know what one is
  • or think you’re an administrative assistant

Titles are not as important now that you’re a business owner as they were when you were employed. You can call yourself absolutely anything since you own the business!

It’s not about your title… it’s about what you do for your clients.

If you need a title for your business card or an event, use something related to the services you offer. For example Email Marketing Manager, Transcriptionist, Social Media Specialist, etc.

When it comes to networking, develop a marketing message aka elevator speech that quickly explains who you help, what you do & why.

Use my simple formula that combines your Target Market, Benefits & Niche into one simple statement.

I help (Insert Target Market) (Insert a Trigger/Benefits) by (Insert Niche).

For example – I help Business Coaches save time & money by managing their Social Media.

Remember… clients are more interested in results NOT what you’re called. Focus on that!

What’s your title?

I’d love to know!

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.


  1. Virtual Assistant Certifications: Why You Don’t Need One
  2. 5 Ways to Find Clients For Your VA Biz
  3. Creating Your Virtual Assistant Business Plan

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

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