5 Awesome Ideas For Your Freebie

5 Awesome Ideas For Your Freebie

Here Are Some Ideas For Your Freebie

Virtual Assistants often ask me, “Do I really need to have a Free Offer aka Lead Magnet on my website“?

And, my answer is always the same, “Yes you do“.

Why?

Because you need a method to attract prospects.

Yes, even a Virtual Assistant business needs a sales pipeline!

Then the next question comes… “Well, what should I create“?

The whole idea of having to create something scares many people – I know it did me when I first started out.

I’m a chronic over-thinker (anyone else have this problem) so, I ended up researching too much (another problem of mine – love to do research), and ended up overwhelmed and confused.

Does it really have to be this hard to create something, I thought.

Turns out, I was making it much harder than it needed to be. Once I stopped thinking about it, I realized I just needed a simple way to share my expertise.

The beauty of a freebie, is in it’s simplicity.

It doesn’t have to be hard to create or share.

It can be simple, even just a one page checklist.

Remember… it’s all about the VALUE.

What can you show, teach or give that will give your potential subscribers incredible value?

What to Create?

Create a freebie that showcases your expertise to your Target Market.

What is one of their biggest issues or pain points?

Not sure, ask them.

Do a survey and share it with your clients.

Don’t have any clients, find your Target Market online and ask them to fill out a simple survey.

Then take action on the results. How can you solve it? Pick a topic and get started.

Here are 5 awesome ideas for creating a freebie.

Simply, take your topic and create one of these items. Go with what suits you. Don’t be afraid to share your brilliance!

  1. A Simple Checklist – people love checklists! Take your topic and create a one page checklist on how to use it or why it’s important.
  2. An Infographic – perfect for those of us who are visual. Take your topic and create a graphic or flow chart of the steps in a process or instructions. You can even compare items.
  3. A Video or Audio Series – great for teaching and how to’s. You could break down the steps into individual videos or audios of “how to’s”. Deliver them over a series of days or weeks via an Auto-Responder or Sequence.
  4. A Resource List – similar to a checklist but this gives a list of handy tools, short cuts, etc. What tools does your Target Industry use or need to know more about?
  5. A How To Ebook, Guide or PDF – expand your simple checklist into a “How To” Ebook, PDF or Guide. These are also great for expanding on your expertise and the solutions you provide.

Remember, your Freebie isn’t about you – it’s about what you do for your clients.

The problems you solve, the solutions you provide, the transformation that happens to your client’s business when they work with you.

Oh, and a quick note. You’ll need to have an Email Marketing program to capture the names of the people who sign up. Mail Chimp or Mad Mimi are two great options when just starting out. But, you’ll need to create your Freebie first.

Do you have a Freebie?

Please add a link in the Comments below to share it!

Feel free to post below and let me know what action your taking today to create your awesome freebie.

I’d love to hear from you!

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Sales Funnels – The What + Why
  2. How Is Your Focus
  3. Tips To Build Your List

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – it’s FREE! Go to http://bit.ly/vatipstricks.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Stay Focused when Life Gets in the Way

Stay Focused when Life Gets in the Way

Staying Focused

I don’t know about you, but the first quarter of 2018 has been a challenge for me.

Why?

Because life got in the way of my business.

Has this happened to you?

Between a lingering illness and family issues my first quarter goals went unachieved and are now second quarter goals.

I have to admit I was angry, disappointed and discouraged… but I know it’s all part of the journey on the path to achieving my dreams.

It’s easy to get discouraged when you look at everything you planned to do and got ZERO accomplished, and you have to keep pushing out your deadlines. Not fun!

But… it’s important to stay the course. Every step forward is a step closer to your dreams.

So, you may have a mis-step or even a back step but don’t let it stop you. Pick yourself up, dust yourself off and get back on the horse. For only you can make your dreams a reality.

Stop letting life get in the way. Try a few of these helpful tips:

  1. Look at how far you’ve already come. You wouldn’t have made it this far if you let life stop you.
  2. If you have a Success Jar, read what you’ve accomplished. If you don’t have one – create one. Here is a blog post all about them.
  3. Stop beating yourself up because you’re not where you “should” be yet.
  4. Don’t compare yourself to others or where they are in their journey. They have their path and you have yours.
  5. Never stop trying. You’re not alone in your struggle – everyone has to deal with distractions.
  6. Your thoughts determine how you feel. If you think you’re overwhelmed, you will feel it. Work on changing your thoughts.
  7. Ask yourself “What’s the alternative?” In other words, what will I do if I stop trying? Will I achieve my dreams? As Jiminy Cricket said “Let your conscience be your guide.”
  8. Unplug for a day or two. Sometimes getting away from it all is the best cure.
  9. And remember… you’re important; without you there is no business. Take care of you!

How do you handle life’s hiccups?

I’d love to here your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – http://bit.ly/vatipstricks

Thanks for reading!

Enjoy your day – Susan

Scheduling A New Client Kick Off Call

Scheduling A New Client Kick Off Call

Do you schedule Kick Off calls with new clients?

Scheduling a Kick Off call with a new client is a great way to “kick off” the relationship.

It does several things:

  • Builds trust
  • Shows you are organized & professional
  • Allows you to discuss priorities, deadlines & communication preferences
  • Gives you the opportunity to review your Business Policies and setup weekly status calls.

In this week’s VLOG I talk about the benefits of having a Kick Off call with all new clients.

Thank you for watching & listening.

Do you schedule Kick Off calls with your new clients?

I’d love to hear. Please take a moment to leave your comments and questions and I will happily respond to each of them.

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – http://bit.ly/vatipstricks.

Enjoy your day – Susan

Create Your Benefits Flyer

Create Your Benefits Flyer

Benefits Flyers: What They Are & WHy You Need them

Benefits Flyers 101

Traditional marketing tools like business cards and brochures are not enough to get you noticed in today’s noisy world. If you want to stand out in the crowd I recommend creating what I call a Benefits Flyer™.

What’s a Benefits Flyer™ you ask?

It is a flyer that lists the benefits & solutions your products & services provide.

Instead of telling people your “title” and handing them your business card or brochure (which by the way most people don’t care about – unlike Corporate America where titles are everything), share the benefits and solutions you provide.

So many people do not know what a Virtual Assistant is or they think that all Virtual Assistants are administrative assistants.  As you know, Virtual Assistant is a very broad term.  It can be someone who answers phones to someone who does programming.

I have used a Benefits Flyer™ for years when going to networking events. It grabs your audience’s attention by focusing on what you can do for them instead of who you are. You can also use it as a conversation starter or as part of your Elevator Speech.

Even if you do not speak directly with everyone who grabs your Benefits Flyer™ it still stands out! Most people take all of the business cards they accumulated back to their office and put them in a nice little stack to either follow up with later or add to their CRM. Well think about this, your Benefits Flyer™ is not the size of a normal business card so it won’t fit into a nice neat stack. Which means they will probably pull it out and look at it!

Get started on creating and using your Benefits Flyer™.

Create your Benefits Flyer™:

  • Start by doing a brain dump of all the benefits & solutions your products & services provide your Target Market.  For example:
    • Save Time
    • Save Money
    • Earn More
    • Peace of Mind
    • More Freedom
    • Business Growth
  • Create 3 – 5 bullet statements using the benefits or solutions from your brain dump. Remember, look at it from your client’s perspective – “what can you do for me?
  • Create a flyer in Word, PowerPoint, Publisher or any other tool you have.
    • I usually create my flyers using 4x6 or 5x7 for the paper size.
    • Pick what you like – remember you want it to be bigger than a business card.
  • Add your Logo and contact information.
    • Use either a phone number or email address.
  • Print them.  I would not do more than 20 at a time. This way you can test them to be sure they are working.
    • Print them yourself or have them professionally printed.
  • Put them everywhere!
    • Your car
    • Your briefcase
    • Your purse
  • Update as needed!

Using your Benefits Flyer™

  1. Take them everywhere with you!
  2. If you are out running errands, feel free to stop by local businesses and introduce yourself and leave your Benefits Flyer™. I would stop by the local businesses in the strip mall where I did my grocery shopping and leave my flyer. I even landed a couple of clients!
  3. Use them instead of business cards at any live events.
  4. Use them as a conversation starter. Instead of saying, “Hi I’m Susan Mershon and I’m a Virtual Assistant” (which normally loses people), use one of the bullets from your Benefits Flyer™. For example, “Hi I’m Susan Mershon and I save health coaches time & money by managing their social media needs.”  Trust me, now you will have their attention.
  5. Get out there and share your expertise!

Here are a few example Benefits Flyers™ that my wonderful clients agreed to share. Click the link below to download.

Sample #1

Sample #2

I’ve also created a checklist that you can use to help you get started. Click the button below to download a copy and start designing your own flyer today.

benefits flyer checklist

Are you using a Benefits Flyer™ or something similar? How is it working?

What do you think?

I’d love to here your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – http://bit.ly/vatipstricks.

Thanks for reading!

Enjoy your day – Susan  

Techie Terms Part Two

Techie Terms Part Two

Here is part two of techie terms – enjoy!

Kerning refers to the spacing between the characters of a font.

Keywords words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and Web pages.

LAN stands for “Local Area Network,” is a computer network limited to a small area such as an office building, university, or even a residential home.

LDAP stands for “Lightweight Directory Access Protocol.” If you want to make directory information available over the Internet, this is the way to do it.

Localhost refers to the local computer that a program is running on.

Malware short for “malicious software,” malware refers to software programs designed to damage or do other unwanted actions on a computer system.

Meta Tag is a special HTML tag that is used to store information about a Web page but is not displayed in a Web browser.

MySQL pronounced either “My S-Q-L” or “My Sequel,” is an open source relational database management system.

Name Server translates domain names into IP addresses. This makes it possible for a user to access a website by typing in the domain name instead of the website’s actual IP address.

Open Source when a software program is open source, it means the program’s source code is freely available to the public.

Operating System or “OS,” is software that communicates with the hardware and allows other programs to run.

Phishing when phishers attempt to steal your personal information through email.

Ping is a test to see if a system on the Internet is working.

POP stands for “Post Office Protocol.” POP3, sometimes referred to as just “POP,” is a simple, standardized method of delivering e-mail messages.

Protocol when computers communicate with each other, there needs to be a common set of rules and instructions that each computer follows. A specific set of communication rules is called a protocol.

RAM (Random Access Memory) is made up of small memory chips that form a memory module. These modules are installed in the RAM slots on the motherboard of your computer.

Remote Access is the ability to access your computer from a remote location. Programs like PC Anywhere (Windows), Remote Access (Mac), and Timbuktu (Windows and Mac) allow users to control remote computers from their local machine.

Router is a hardware device that routes data (hence the name) from a local area network (LAN) to another network connection.

RSS is a method of providing website content such as news stories or software updates in a standard XML format.

Screenshot or screen capture, is a picture taken of your computer’s desktop.

SSL stands for “Secure Sockets Layer.” SSL is a secure protocol developed for sending information securely over the Internet.

Server is a computer that provides data to other computers.

Sitemap sometimes written “sitemap,” is an overview of the pages within a website.

Template is a file that serves as a starting point for a new document.

Thumbnail image is a small image that represents a larger one.

URL is the address of a specific Web site or file on the Internet.

USB stands for “Universal Serial Bus.” USB is the most common type of computer port used in today’s computers.

VLOG is short for “video blog”.  A vlog is a blog, or web log, that includes video clips.

Whitelist is a list of items that are granted access to a certain system such as an email address.

WHOIS is an Internet service that finds information about a domain name or IP address.

WYSIWYG stands for “What You See Is What You Get.”

If you missed Techie Terms Part 1 – go to https://www.thetechiementor.com/techie-terms-part-one/ to read.

I’d love to here your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – http://bit.ly/vatipstricks

Thanks for reading!

Enjoy your day – Susan

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