7 Tips to Grow Your Online Following AKA List!

7 Tips to Grow Your Online Following AKA List!

Tips To Grow Your List

Did you know that most Virtual Assistants (really ALL Solopreneurs) do not spend enough time generating leads + building a quality list?

It is crucial to spend time DAILY marketing your business to grow your list!

What’s a list?

It’s a list of both clients + prospects that are interested in you and your business.

Did you know that it’s easier to drive prospects to a “Free Offer” than drive them directly to a sale?

Do you have a free offer on your website? Something showcases your expertise and solves a problem for your target?

If not – it’s time!!  

Almost ALL of your marketing efforts to any prospective client should be to get them on your list, and what better way than to have a Fabulous Free Offer!

Why is your “list” so important you ask?

It’s simple….your list provides:

  • Future long-term income
  • Life & health for your business
  • Prospects the benefit of getting to know, like & trust you

No list…no pipeline!! – No pipeline…no future business!!

If you don’t have a list – it’s time to get started.  Here are 7 tips to help you start and grow your online following:

  1. Free Offer – Create a fabulous free offer that shares your expertise and passion.  Most importantly give them a taste of what you offer and leave them wanting more.
  2. Teleseminar/Telesummit/Webinar – Hold a monthly teleseminar or webinar and post it on social media, forums and anywhere else your ideal client hangs out.  This is a great way to build your list quickly!
  3. Blogging – Blog at least once a week and share your blog on social media, forums and anywhere else your ideal client hangs out!
  4. Social Media – Join Linked In and Facebook Groups and start a conversation, share your expertise, give advice, offer support.
  5. Speaking – Stand up and be heard!  Find a local club or networking group and volunteer to speak at one of their events.  This is a great way to build credibility and your list!
  6. Live Events – Go to live events such as networking meetings, seminars and conferences.  Be bold and get yourself noticed.  Participate!
  7. Testimonials – Give testimonials for your clients and include your name and a link to your website!

Take time each day to market yourself and grow your online following. Start NOW.

Block out at least 15 minutes a day on your calendar and before you know it you’ll have a list of growing fans!

Have a “freebie” is the first step in your Sales Funnel.

Make it a great one!

What do you think?

Feel free to post below and let me know what action you’re taking today to start growing your list.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Sales Funnels + The What & Why
  2. Are They Aware + Does Your Target Know You Exist
  3. 5 Awesome Ideas For Your Freebie
  4. Don’t Call Yourself a “VA”

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Do You Say NO Enough?

Do You Say NO Enough?

No Is a Complete Sentence!

As a former employee, saying No to clients was difficult for me to do. I was afraid of getting “fired” or reprimanded for saying I did not agree or did not want to do something.

Ah..the beauty of being your own boss is that you can say “NO” anytime… but it does take some practice to do it with confidence.

Do you say NO enough in your business?

This week’s VLOG is all about the art of saying “NO” – enjoy!

Thanks for watching & listening.

Do you say “NO” in your business?

I’d love to hear what you think.  Please take a moment to leave a comment below and share your thoughts and questions. Or, feel free to share what you learned from this video.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Enjoy your day – Susan

Are Your Business Policies Documented?

Are Your Business Policies Documented?

Business Policies

Have you taken the time to document your business policies AND share them with your clients?

I know many business owners that have not documented their policies or shared with them with their clients. This can cause potential problems…

For instance, let’s say that you charge an “urgent fee” for last-minute tasks or projects. Now, you may have told your client but they may not have “heard” you or understood exactly what an “urgent fee” is or when they would be charged one. Imagine their surprise when they receive an invoice that includes an “urgent fee” of $75.00 (just an example)! They could be very unhappy to find out that you charged an extra fee to have their work completed by their last-minute deadline.

I highly recommend that you take the time to document all of your business policies AND share and discuss them with your clients. In your first meeting – go over them in detail, make sure they understand them and address any questions or concerns at that time. This way, there are no surprises. Add them to your Welcome Packet!

If you’re not sure what to include in your business policies, here are a few tips to help you get started:

  • Business Hours – include whether you work weekends or nights.
  • Rush or Urgent Fees – if you charge a fee for last minute tasks please be sure it is clearly documented what constitutes a “rush” fee and how much you charge.
  • Referrals – do you give existing clients a discount if they refer someone who becomes a client?
  • Average Turnaround Time – this is key for Virtual Assistants; what is the average turnaround time to complete tasks. Be sure to document that all tasks are different depending on complexity but you can give include an average.
  • Emergencies – how do you handle life’s emergencies? Do you have someone who covers for you while you are out of the office?
  • Holiday Schedule – what holidays do you or your team observe?

Your business policies is a living document. Be sure to schedule time monthly or quarterly to update it. Don’t forget to send the new versions to your clients and discuss any changes with them the next time you meet.

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan

PS – All of these items should be in your contract as well. I have the separate document since we all know no one reads the fine print on contracts.

PPS – If you are a Virtual Assistant and are confused about what goes into a Business Policies document – check out my VA Biz Bundle.

Are Your Boundaries Clear?

Are Your Boundaries Clear?

Do your clients know your boundaries?

Are they clear?

Have you communicated to them?

Being in the service industry and hungry to get clients, many Virtual Assistants allow their clients to set their schedule instead of the other way around.  This is a problem in oh so many ways.

For starters…

  1. You are setting an expectation by allowing your clients to dictate your schedule.
  2. You will burn out!
  3. Your health will suffer.
  4. Everything else takes a back seat to your business.
  5. You start to resent your clients.

I left Corporate America so I could have more freedom.  I ended up working longer and harder for less money when I first started my VA business because I said YES to everything.  I quickly paid the price with my health and sanity.

Remember…

  • It is your business and you do not work for them. You are not their employee!
  • It is important for you to have a work-life balance –  you cannot work 24×7, I know I’ve tried.
  • You do not have to say yes to everything.  Say NO and stand your ground.
  • You started your business for a reason, remember what that reason is and build a business that supports it.

Setting boundaries is part of being a business owner as is learning how to say No!  If you have client’s that are not respecting your boundaries, it is time to have a chat with them and reset expectations.  Take charge of your own schedule.

Creating a Business Policies document is a great way to set your boundaries with clients. Feel free to check out my VA Biz Bundle that includes my Business Policies Template.

Have you set boundaries in your business? 

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan

Starting a VA Business

Starting a VA Business

Where Do I Start?

Are you still thinking about becoming a Virtual Assistant but you’re a little hesitant because you don’t know where to start? Do you think you have the skills and the mindset all in the right place, yet you can’t find that first gear to set the wheels in motion. Fear not! We’ve all been there when we started our own VA business, so you are not alone.

Here’s a secret…The most important question you can ask is:-

“Where do I start?”

Already you have found first gear and you’ll quickly find out how smoothly you move into second, third and so on. By reaching out to other Virtual Assistants for their guidance you have just given your business a huge boost because the wealth of knowledge that will be shared with you will be amazing.

It’s also important to keep in the habit of asking questions. Nobody will ever think you are silly, annoying or a pain in the rear end. Instead, you will be giving others an opportunity to showcase and share their knowledge and prompt a thought to those that have not yet considered that element of their business.

Questions get you further in life and as good ol’ Dr Seuss once said:-

“Sometimes the questions are complicated and the answers are simple.”

So get out there and ask the ‘most important question’ you will ever ask in your VA business, and if you want to get in touch with me to ask it directly, I would love to hear from you. I have plenty of answers to share.

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan

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