7 Ways To Scale Your Virtual Assistant Business

7 Ways To Scale Your Virtual Assistant Business

Ideas to scale your virtual assistant business to work less + earn more.

Have you reached that point in your business where you’re looking to do something new + different?

It might be time to scale your Virtual Assistant business if you’ve grown bored with the same routine day in and day out. Or… maybe you just want to work less and earn more.

I know this was me after being a Virtual Assistant for 5 years. I had grown restless and wanted a change. I enjoyed working with clients but somewhere along the way I stopped liking what I was doing.

I wanted more freedom and flexibility in my day and my business.

It was time for me to scale my Virtual Assistant business!

Is it time for you?

Maybe you’re looking to:

  • have more time and  freedom
  • earn more money
  • become a consultant or specialist
  • stop working 1:1 with clients
  • reach more people
  • change things up
  • or… whatever works for you

The beauty of having your own business is you can change anything at any time!

My motto is Your Business – Your Choice.

You get to choose everything you do – so when it’s time for a change – change it!

This is ideal for me since I’m one of those types that needs a constant challenge to keep me interested.

You don’t have to keep doing what you’re doing now – especially if you no longer enjoy it!

So… if you’re ready for a change read on!

In this blog post I’m sharing 7 different ways you can scale your VA business. These aren’t the only options – just the most common.

I’ll be creating separate blog posts for each of these to deep dive into them and include details around how to get started, key systems you need, how to market your new business model and so much more. Stay tuned!

#1 – Build a Team of Virtual Assistants.

Build yourself a team of virtual assistants that can either do overflow work for your clients or the work you don’t want to.

This is where I started. I wanted to get more time back in my day but not take a hit on my income. Plus I was tired of turning business away for things my clients wanted but I didn’t do.

Just know that when you add more people to your business – it adds a layer of complexity to it.

More moving pieces to manage.

But… it’s a great way to scale your business. Just be sure you’re clear on everything involved. I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#2 – Start a Virtual Assistant Agency.

First off, there’s a big difference between a VA Team and a VA Agency.

When you build a team for your business you’re still working with clients.

When you start an agency you take on the role of CEO, which usually means you’re no longer working with clients. You’re in charge of going out and getting the clients for the business.

You become the sales and marketing department all by yourself.

I would recommend building a team first then moving into an agency so you have some experience and a general idea of what it’s like to manage a team and delegate the work.

Building an agency is a great way to earn lots of money without working one on one with clients.

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#3 – Be a Matchmaker.

A Matchmaker is someone who refers or matches Virtual Assistants with clients.

You become a connector.

There are a couple of different ways matchmaking works.

One is to help clients find qualified + vetted virtual assistants.  Your main focus here is creating a satisfied client base where you charge them a fee to match them with the right VA.

Two is helping qualified + vetted virtual assistants find clients. Your main focus here is creating a satisfied base of Virtual Assistants where you charge them a monthly fee to be part of your association or club.  These are what most of the VA associations do.

Either way is a great way to help both clients + virtual assistants.

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#4 – Affiliate Marketing.

This is a great way to make some extra income and it’s becoming more and more popular.

Especially with techie tools.

What is it?

It’s where you refer products + services to your audience and get paid a commission or referral fee.

You get what’s called an affiliate link that tracks the sales you refer and you get paid!

Most people create a Resources page on their website and add their affiliate links to it.

Check back in the coming weeks for more details on how to add Affiliate Marketing to your business!

#5 – Become a Consultant + Specialize.

When you’re a consultant you are known for a specific expertise or speciality.

They do more strategic type work vs the day to day stuff.

AND… Consultants can earn up to 3x more money than assistants.

So… what do I mean by becoming a consultant.

I mean to specialize in something.

Learn everything you can about a specific industry, techie tool or system.

I’m a Project Management Consultant. It’s something I brought with me from my cube farm days and it’s something I am passionate about.

What are you passionate about?

Where do you have existing expertise?

Is there something you want to learn?

I love all things strategic so, my newest passion is Sales Funnels. I’m learning everything I can about them + the tools they use.

I’ve recently started working with coaches to help them create group coaching or membership programs using content they already have. Another passion of mine.

If you want to be a consultant, take some time to figure out what are you passionate about and how you can offer it as a service to your clients.

Check back in the coming weeks for more details on how to become a consultant and specialize!

#6 – Create Digital Products.

If you’re looking for a way to earn more money and work less you can create digital products to sell.

There are so many different things you can create based on your experience and expertise.

Products can be simple or complex, pricey or affordable.

You could create something as simple as an ebook.

Or… you could create an entire course or membership program.

If your looking to move away from working 1:1 with clients and want to reach a larger audience, products might be the way to go!

I’ll be doing a blog post to expand on this topic in the coming weeks – so stay tuned if you want more details.

#5 – Coaching + Training.

I hesitated to add this one based on what I’ve noticed happening in the industry these past few years.

First… I believe that you need to have more than a year or two of experience before moving into coaching or training.

You need to know what you’re doing before you start teaching or coaching others… period.

In my opinion you should have at least 5 years experience.

Why?

Because you need to know what you’re teaching actually works.

That you’ve used your “system” successfully in your own business not just took training and decided to turn around and teach it to others.

That you’ve experienced the highs and the lows of running a business and know how to work through them.

That you’ve actually been successful at marketing, getting clients and making money running a full time VA business.

Too many new Virtual Assistants jump over to coaching and training before they’ve even completed their first year in business.

My question is – what are they teaching and is it ethical – does it really work?

Look at these statistics for small businesses and what does it tell you?

  1. 20% of small businesses fail in their first year
  2. 30% of small businesses fail in their second year
  3. 50% of small businesses fail after five years in business
  4. 70% of small business owners fail in their 10th year in business

Experience + success is key if you’re going to coach or mentor others.

Obviously this is a passionate topic for me and I’ll be creating a blog post to talk more about this topic. So stay tuned!

There is so much potential in this industry. It’s there for the taking. It’s up to you to figure out what works best for you and your goals.

As I mentioned, these are not the only ways you can scale your virtual assistant business. These are the most common.

The sky is the limit!

So… do any of these peak your interest? 

Feel free to post below and let me know.

I’d love to hear from you.

All comments + questions are welcome.

You can use the share buttons below the post if you know someone who might benefit from this information.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Interviewing Potential Clients: Why You Need A System

Interviewing Potential Clients: Why You Need A System

Interviewing Potential Clients: Why You Need A System

What’s your system for interviewing potential clients and then closing the deal?

Do you have one?

It’s SO important to have your systems in place BEFORE you start working with clients.  A system that includes interviewing potential clients and closing the sale.

You see, it’s not enough to interview clients to find out if they’re a good fit, you need to know what kind of information you should ask plus how to overcome common sales objections to close the deal.

So… What kind of system do you need?

One that gets results, is simple and is rinse + repeat.

I call my system of interviewing potential clients “Discovery Sessions”.

I’m discovering what the client is all about and how I can help them. I’m also discovering if it’s a good fit for both of us. Because I’m not just selling a service, I’m starting a relationship with this person and it needs to be right for all involved.

Have you ever taken on a client that you know you shouldn’t have?

Maybe you saw the signs that they were not a good fit for you but chose to ignore it.

Yes, I have! I’m raising my hand here!

I did it a few times before I learned to trust myself and say NO to potential clients that weren’t a good fit.

Being the right fit for you and them is the most important thing no matter how long the relationship.

There are a few so-called “red-flags” that you should watch out for.

When it comes to red flags everyone is different (you’re likely to have your own list, I do). But there are a few common ones I recommend you watch out for.

  1. Too many Virtual Assistants in a short period of time. For instance, they’ve been through several Virtual Assistants in the last few months. This is usually an indication that the person may not be easiest to work with.
  2. They’re negotiators… They want to negotiate everything. You’re rate, the deadline, your boundaries, how you run your own business, etc. These can be the type of people that question everything and can be a drain on your energy.

Like me, you probably have your own list of Red Flags.

If you don’t, I suggest you create one that you can refer to when you’re interviewing clients. You’re looking for traits that you know you don’t work well with.

My main red flags are:

  • micro-managers
  • firefighters (everything is always an emergency and on fire)
  • negotiators

If during the interview you find out they have something on your Red Flag list, then you know it’s a “no”. Trust yourself – you know what’s best for you.

Ok, now let’s discuss the “standard” questions you should ask during the interview.

For me it’s simple, I just ask a couple of simple questions to get the conversation started and then let it flow.

These are the questions I always ask:

  1. Have you worked with a VA before?
  2. How can I help you?

That’s it.

The questions I ask after these depend on the conversation.

It’s what works best for me.

Everyone is different and has specific needs, so I just let the conversation go where it needs to go. I don’t follow a specific script or questionnaire.

Why these specific questions?

Well, for one I want to know if they’ve worked with a Virtual Assistant for two reasons.

One, if they have, I want to know how it went. Have they been burned by a VA before? If they have, I know there is a potential for trust issues right up front and I know how to deal with it.

Two, I want to know what problems they have that I can solve for them. That is why they reached out to me.

I’m all about simplicity and it works for me.

Remember, my motto is Your Business – Your Choice. Do what works for you.

If you like more structure or want a list of questions to help you get started, feel free to download my sample questionnaire to give you some ideas of what to ask.

Your Discovery Session system can be simple and tailored to fit your exact needs.

It doesn’t need to be difficult or complex.

It just needs to work!

Ok… one last thing. That one thing most people dread about interviewing potential clients.

It’s that part of the conversation where you have to start the “close“.

You know, where you have to start talking about your rates and how you work with clients.

The sales conversation!

For so many people they dread having to talk about their rates… it can make them nervous or sick to their stomach (that was me).

But… in order to close the deal, you have to talk about your rates.

You have to understand that you are the sales + marketing department.

It’s up to you to get more comfortable with talking about what you charge because you’re worth it.

Remember, they came to you for help and they know you’re a business owner and you don’t work for FREE!

Go into each sales conversation confident that you can help them and you are worth whatever you are charging.

Here’s a little mindset tip to help you if you’re nervous about quoting your rates.

Double your current rate and then recite it to yourself in the mirror for 7 days.

It really works!

For example, let’s say your current hourly rate is $25 an hour. So double it and then stand in front of the mirror and say “My hourly rate is $50 an hour”.

If you sell packages then do the same thing – double it and recite it to yourself in the mirror.

You may think I’m nuts but it works.

Next time you’re having that sales conversation and it’s time to talk rates, it will be easier!

Are you ready to create your own Discovery Session System?

Feel free to post below and let me know what action you’re taking today to create your own system for interviewing clients.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Setting Your Rates
  2. Virtual Assistant Systems

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Are They Aware – Your Target Market

Are They Aware – Your Target Market

Is who aware?

Your potential clients, your Target Market.

Let me ask you… how are you making potential clients aware of you and your services?

What are you doing to share your brilliance?

Writing blogs or sharing videos?

Awareness is the first step in finding clients, and then getting them to sign on the dotted line.

It’s also the first step in your Sales Funnel – even if you don’t think you have one.

People can’t buy your products or services if they don’t know about them. So, what activities are you doing to bring awareness to your business?

For many people, this is the hardest part of being an entrepreneur. “Putting themselves out there.” It’s a huge fear and one that you need to learn to manage and conquer.

Believe it or not, there are people looking for you and what you offer. You’re doing them a disservice by not letting them know all about you.

So, how do you push through your fear and get out there?

Remember, if you want clients – they have to know about you.

For me, the best way is to face the fear head-on. Admit you’re scared and then do it anyway!

Ask yourself what’s the worst that can happen?

Many times we let our fear blow things up in our minds when in reality it’s not even close.

It takes practice but you can do it!

Here are 6 things you can do to bring awareness to your business.

  1. Tell everyone you know. Friends, family, co-workers, neighbors, people in the line with you at the grocery store.
  2. Create a Benefits Flyer™ and hand them out while you’re telling everyone about your business.
  3. Go to a local networking event where your Target Market hangs out and start a conversation (hand out your Benefits Flyers™ too!)
  4. Add a freebie (aka Lead Magnet) to your website that solves a problem for your Target Market.
  5. Start a weekly blog post that focuses on your expertise and then share it on social media where your Target Market hangs out.
  6. Start a YouTube channel and post a series of “how to” videos on your expertise. Share!

Now, pick one and get started!

I’d love to here from you.

Feel free to post below and let me know what activity you picked from the list above.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Create A Benefits Flyer – Use Instead Of Business Cards
  2. How Do You Manage Your Fears
  3. Tips To Growing Your List From Scratch

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Are You Nervous About Speaking To Potential Clients?

Are You Nervous About Speaking To Potential Clients?

Interviewing Potential Clients

I remember the first time I had a potential client ask for a meeting to discuss how I could help them. I was terrified – I was like what do I say or ask?

Speaking about your business to a prospect is much different than applying for a job. In truth, you want to listen more than you talk.

In this week’s VLOG I talk about:

  • how to prepare
  • sample questions to ask
  • how to follow up

The biggest thing to remember is, it is NOT a sales call – it is a conversation to find out more about them and their business and how you can help them.

Enjoy the video and thanks for listening.

I’d love to hear what you think. Do you have a story about not meeting with a prospect?

Please take a moment to leave a comment below and share your thoughts and questions. Or, feel free to share what you learned from this video.

You find a list of sample questions in my Prospect Questionnaire for free here.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for watching!

Enjoy your day – Susan

Are Your Business Policies Documented?

Are Your Business Policies Documented?

Business Policies

Have you taken the time to document your business policies AND share them with your clients?

I know many business owners that have not documented their policies or shared with them with their clients. This can cause potential problems…

For instance, let’s say that you charge an “urgent fee” for last-minute tasks or projects. Now, you may have told your client but they may not have “heard” you or understood exactly what an “urgent fee” is or when they would be charged one. Imagine their surprise when they receive an invoice that includes an “urgent fee” of $75.00 (just an example)! They could be very unhappy to find out that you charged an extra fee to have their work completed by their last-minute deadline.

I highly recommend that you take the time to document all of your business policies AND share and discuss them with your clients. In your first meeting – go over them in detail, make sure they understand them and address any questions or concerns at that time. This way, there are no surprises. Add them to your Welcome Packet!

If you’re not sure what to include in your business policies, here are a few tips to help you get started:

  • Business Hours – include whether you work weekends or nights.
  • Rush or Urgent Fees – if you charge a fee for last minute tasks please be sure it is clearly documented what constitutes a “rush” fee and how much you charge.
  • Referrals – do you give existing clients a discount if they refer someone who becomes a client?
  • Average Turnaround Time – this is key for Virtual Assistants; what is the average turnaround time to complete tasks. Be sure to document that all tasks are different depending on complexity but you can give include an average.
  • Emergencies – how do you handle life’s emergencies? Do you have someone who covers for you while you are out of the office?
  • Holiday Schedule – what holidays do you or your team observe?

Your business policies is a living document. Be sure to schedule time monthly or quarterly to update it. Don’t forget to send the new versions to your clients and discuss any changes with them the next time you meet.

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan

PS – All of these items should be in your contract as well. I have the separate document since we all know no one reads the fine print on contracts.

PPS – If you are a Virtual Assistant and are confused about what goes into a Business Policies document – check out my VA Biz Bundle.

Do NOT follow this link or you will be banned from the site!

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