What’s The Difference Between Front-End Services + Back-End Services

What’s The Difference Between Front-End Services + Back-End Services

Front End vs. Back End Services

What You Need to know! 

Believe it or not there is a difference in the type of services you offer in your VA business.

I call them Front End Services + Back End Services and I want to take you through what they are in this blog post.

Now… this post is actually related to a post I wrote on why you want to stop calling yourself a Virtual Assistant.

If you haven’t read it yet, you can do so here – https://www.thetechiementor.com/virtualassistant-not-title/.

The main point of that post was to point out that SO many people get hung up on what they call themselves instead of focusing on how they help their clients.

When you call yourself a Virtual Assistant people assume (right or wrong) that you’re an admin.

But what if you’re not?

I wasn’t an admin and I didn’t offer any type of administrative skills.

It’s not that I couldn’t – I didn’t want to because admin skills keep you tied to your desk or computer during certain hours of the day.

I started my business because I wanted FREEDOM an admin skills would not give me that.

You see… when you offer administrative type services (aka Front End Services) you usually need to be available during specific business hours for your clients or their clients.

You’re basically like the front desk for their office – you’re just virtual.

I didn’t want that – I wanted to do the work on my schedule.

I wanted flexibility and that is what Back End Services gives you.

The ability to work when you want, on your own schedule.

You just need to meet your deadlines.

Besides… when I started my business I wasn’t available during so-called business hours because I had a full time job.

So… the only work I could do, needed to be deadline driven and around my schedule.

Besides, I’m a systems junkie + techie and those are the type of services I wanted to offer – what I call Back-End Services.

So… just to recap the differences between Front-End + Back-End Services…

  • Front end services are administrative type services where you need to have “office hours” or availability during the work day for your clients or their clients.
    • Services such as answering phones or email, scheduling appointments, anything customer service related would be a front-end service.
  • Back end services are the techie + system type services where you can work when you want and just meet your deadlines.
    • Services such as WordPress, Mail Chimp, Email Marketing, Social Media Marketing or really anything under the Digital Marketing umbrella.
    • Anything technology or systems based.

My focus is on teaching the back-end systems and skills which is different from most other VA Trainers + Coaches in the VA Industry.

I do this for a couple of reasons:

  1. It’s my passion – I love it!
  2. It’s what online business owners aka clients need.

I would estimate that somewhere between 75 – 80% of the people starting a VA business have an administrative background of some sort. Like a PA or EA for instance.

While those skills are valuable, clients are looking for MORE than admin skills.

They are looking for people that can set up the tools, technology and systems that run + automate their business.

Clients can do their own admin work (answering their phone, schedule appointments, take care of their own customers) but they don’t know how to work the tools or systems that run their business.

Now, I’m not saying clients should do their own admin work – they shouldn’t – they should focus on what they do best.

But… push comes to shove and they don’t have the budget to hire help, they can do those things themselves.

What they can’t do is log into the back of their WordPress site, or send out an email using Mail Chimp or edit a video.

These are back-end skills that most clients don’t know how to do or are afraid to.

There is a much larger demand for back-end skills and they pay more!

Plus… it’s much easier to specialize in a specific skill or system which makes it easier to market your service and get clients.

One other difference between offering front-end + back-end services is how some of your clients might view you.

They may look at you as more of a consultant, someone they can brainstorm with as they grow their business.

It’s just a perception – I’m not saying that admins aren’t consultants.

But for some reason the word “assistant” has less value than “consultant” – especially to those of us from the corporate cube farm.

Oh… one other quick thing, just to clear up any confusion.

I’m sure you’ve heard the term OBM – it stands for Online Business Manager and they are NOT the same as Virtual Assistants.

They’re more what I call an Operations Manager – they help run a client’s business, focusing on the day to day stuff.

Many of them focus on back end services + skills but they don’t usually do admin type tasks.

You can find out more about OBM’s at onlinebusinessmanager.com.

I hope you now have a better understanding of front-end and back-end services and the differences between them.

Keep in mind, that these are my definitions or categories.

So… if you’re looking for skills that will give you the freedom to work when you want from where you want, then I’d recommend specializing in back-end services.

If you’re not sure what is considered a back-end service, feel free to comment and I’ll be happy to help.

Thank you for reading my story!

All comments + questions are welcome.

I’d love to hear from you.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. What Skills Are Needed To Be A Virtual Assistant
  2. Setting Up A Virtual Assistant Business
  3. Your Virtual Assistant Business Plan
  4. Virtual Assistant is NOT a Title

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 9 hours of how-to video training for Virtual Assistants that want to create a successful business.

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Top Skills For Virtual Assistants To Know

Top Skills For Virtual Assistants To Know

The Top Skills For Virtual Assistants

What You Need To Know!

These in-demand skills make it easier to get clients + earn a great living!

Welcome to part two of this three part series of blog posts focusing on the skills you need to be successful as a Virtual Assistant.

If you haven’t read the first post all about Soft Skills you can read it here.

In this blog post I’m going to talk about the top in-demand skills clients are looking for.

The ones they want + need.

What I call “Hard Skills”.

These are the skills that make it easier to market your services, get clients and earn more money.

First… you may be wondering how I know what skills clients want.

Good question.

Well… it’s because online business owners come to me every week asking for referrals for skilled professionals.

These are the skills that I’ll be covering in this post – the top in-demand skills I’m asked for the most.

But, first I want to address a few things I see happening all the time in the VA Industry.

Things that make it more difficult to market your services, get clients + earn great money.

Many people start out by trying to be a “Jack or Jill” of all trades. (Also known as a Generalist).

This is when you offer everything but the kitchen sink to your clients.

It sounds good in theory… you know the more I offer the more successful I could be.

But… it’s actually the opposite.

First… it’s not about QUANTITY it’s all about QUALITY.

In fact, the more services you offer the more confusing it can be for your audience.

They’re not quite sure what you do – or what you do well.

If you’re struggling to get clients or market your services, you might want to start by looking at how many services you’re offering.

Is it clear what you “specialize” in by looking at your list of services?

If it’s not clear to you – then I can bet it’s not to your potential clients.

Start by cleaning up your list of services.

Go through them one at a time and ask yourself if you actually enjoy doing it.

If you don’t like it, then don’t do it.

Remove it from your list of services.

That’s the beauty of having your own business – you only have to offer what you truly enjoy doing and nothing else.

When you shift your focus to specializing in just a few services something happens.

It becomes easier to market your services, for potential clients to understand what you do and to earn more money.

You want to be a Specialist NOT a Generalist.

Plus… specializing makes it easier to scale your business!

If you’re offering ONLY administrative type tasks – it’s going to be harder to get clients + make good money.

Why?

Because the VA Industry is flooded with EA’s, PA’s + AA’s.

Now, don’t get me wrong, having admin skills is a great asset to you.

BUT…. client’s don’t want or need JUST admin skills.

What they want and need is help with the systems + tools that run their online business.

The ones that help them be successful.

You’ll need to move away from offering all admin type skills and move towards the skills that clients need.

The ones that are in demand and can earn you up to twice as much as admin skills (not a guarantee).

So… how do you know what to specialize in?

Well… you can specialize in one of the services that you already offer, or you can learn one of the top in-demand skills clients want.

Here are the skills I’m asked for the MOST:

All things Digital Marketing. It is the hottest set of skills right now in the industry.

  1. WordPress Websites + Management
  2. Project Management
  3. Copywriting
  4. Graphic Design
  5. Systems + Processes
  6. Techie Skills
  7. These are in no particular order except I would say the Digital Marketing is the one most people want + need help with.

I’ve detailed a few more as well broken down what skills are considered Digital Marketing in my FREE Top 10 Skills EBook. You can grab your copy below.

You can use this EBook to help you move from Generalist to Specialist.

If you’re wondering what skills I would recommend – I would say Mail Chimp + WordPress.

In fact, in my opinion I think ALL Virtual Assistants should know them both.

Why?

Well, Mail Chimp is a tool that many new online business owners use for email marketing and it’s an easy tool to learn and use. It is one of the most requested skills I get! If you want to learn more about Offering Mail Chimp as a service in your business, join my FREE VA Training Vault (button below).

And, WordPress is a great skill to have since 95% of your clients (and potential clients) either have a WordPress website or need one. You don’t have to know how to build a website in order to help your clients – you can learn how to manage it for them. If you want to see the many different ways you can offer WordPress as a service, sign up for my free webinar at https://www.offerwpservices.com/webinar-registration

In order to be successful as a Virtual Assistant you need to have the skills that clients want + need.

If you don’t, you’ll struggle with getting clients and earning money.

It’s all about supply + demand.

What do you think?

I’d love to hear from you.

All comments + questions are welcome.

For the next blog post in this series all about being a Professional Virtual Assistant click here.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Why You Should Offer Audit Packages In Your Business
  2. Why You Need To Have Referral Partners
  3. How To Create Your Virtual Assistant Packages
  4. How To Set Your Rates

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. It’s over 8 hours of how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

 

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