Are They Aware – Your Target Market

Are They Aware – Your Target Market

Is who aware?

Your potential clients, your Target Market.

Let me ask you… how are you making potential clients aware of you and your services?

What are you doing to share your brilliance?

Writing blogs or sharing videos?

Awareness is the first step in finding clients, and then getting them to sign on the dotted line.

It’s also the first step in your Sales Funnel – even if you don’t think you have one.

People can’t buy your products or services if they don’t know about them. So, what activities are you doing to bring awareness to your business?

For many people, this is the hardest part of being an entrepreneur. “Putting themselves out there.” It’s a huge fear and one that you need to learn to manage and conquer.

Believe it or not, there are people looking for you and what you offer. You’re doing them a disservice by not letting them know all about you.

So, how do you push through your fear and get out there?

Remember, if you want clients – they have to know about you.

For me, the best way is to face the fear head on. Admit you’re scared and then do it anyway!

Ask yourself what’s the worst that can happen?

Many times we let our fear blow things up in our minds, when in reality it’s not even close.

It takes practice but you can do it!

Here are a 6 things you can do to bring awareness to your business.

  1. Tell everyone you know. Friends, family, co-workers, neighbors, people in the line with you at the grocery store.
  2. Create a Benefits Flyer™ and hand them out while you’re telling everyone about your business.
  3. Go to a local networking event where your Target Market hangs out and start a conversation (hand out your Benefits Flyers™ too!)
  4. Add a freebie (aka Lead Magnet) to your website that solves a problem for your Target Market.
  5. Start a weekly blog post that focuses on your expertise and then share it on social media where your Target Market hangs out.
  6. Start a YouTube channel and post a series of “how to” videos on your expertise. Share!

Now, pick one and get started!

I’d love to here from you.

Feel free to post below and let me know what activity you picked from the list above.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Create A Benefits Flyer – Use Instead Of Business Cards
  2. How Do You Manage Your Fears
  3. Tips To Growing Your List From Scratch

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – it’s FREE! Go to http://bit.ly/vatipstricks.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

5 Awesome Ideas For Your Freebie

5 Awesome Ideas For Your Freebie

Here Are Some Ideas For Your Freebie

Virtual Assistants often ask me, “Do I really need to have a Free Offer aka Lead Magnet on my website“?

And, my answer is always the same, “Yes you do“.

Why?

Because you need a method to attract prospects.

Yes, even a Virtual Assistant business needs a sales pipeline!

Then the next question comes… “Well, what should I create“?

The whole idea of having to create something scares many people – I know it did me when I first started out.

I’m a chronic over-thinker (anyone else have this problem) so, I ended up researching too much (another problem of mine – love to do research), and ended up overwhelmed and confused.

Does it really have to be this hard to create something, I thought.

Turns out, I was making it much harder than it needed to be. Once I stopped thinking about it, I realized I just needed a simple way to share my expertise.

The beauty of a freebie, is in it’s simplicity.

It doesn’t have to be hard to create or share.

It can be simple, even just a one page checklist.

Remember… it’s all about the VALUE.

What can you show, teach or give that will give your potential subscribers incredible value?

What to Create?

Create a freebie that showcases your expertise to your Target Market.

What is one of their biggest issues or pain points?

Not sure, ask them.

Do a survey and share it with your clients.

Don’t have any clients, find your Target Market online and ask them to fill out a simple survey.

Then take action on the results. How can you solve it? Pick a topic and get started.

Here are 5 awesome ideas for creating a freebie.

Simply, take your topic and create one of these items. Go with what suits you. Don’t be afraid to share your brilliance!

  1. A Simple Checklist – people love checklists! Take your topic and create a one page checklist on how to use it or why it’s important.
  2. An Infographic – perfect for those of us who are visual. Take your topic and create a graphic or flow chart of the steps in a process or instructions. You can even compare items.
  3. A Video or Audio Series – great for teaching and how to’s. You could break down the steps into individual videos or audios of “how to’s”. Deliver them over a series of days or weeks via an Auto-Responder or Sequence.
  4. A Resource List – similar to a checklist but this gives a list of handy tools, short cuts, etc. What tools does your Target Industry use or need to know more about?
  5. A How To Ebook, Guide or PDF – expand your simple checklist into a “How To” Ebook, PDF or Guide. These are also great for expanding on your expertise and the solutions you provide.

Remember, your Freebie isn’t about you – it’s about what you do for your clients.

The problems you solve, the solutions you provide, the transformation that happens to your client’s business when they work with you.

Oh, and a quick note. You’ll need to have an Email Marketing program to capture the names of the people who sign up. Mail Chimp or Mad Mimi are two great options when just starting out. But, you’ll need to create your Freebie first.

Do you have a Freebie?

Please add a link in the Comments below to share it!

Feel free to post below and let me know what action your taking today to create your awesome freebie.

I’d love to hear from you!

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Sales Funnels – The What + Why
  2. How Is Your Focus
  3. Tips To Build Your List

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – it’s FREE! Go to http://bit.ly/vatipstricks.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Do You Have A Trusted Partner™

Do You Have A Trusted Partner™

You Need a Trusted Partner

If you are a solo Virtual Assistant, having a trusted partner or partners is a must.

So, what is a Trusted Partner™?

A trusted partner is someone who can step into your business and essentially be you when you want or need to take time away from your business.

Why do you need one?

What happens when you get sick or have an emergency and need to be out of the office for more than a day or two? Your clients may have tasks or deadlines that need to be handled. Do you have someone who can step in and assist your clients?

I remember when I got a nasty bug that laid me up for a week. I was worried about the looming deadlines and my client’s needs. I actually lost a client during that time because she had a product launch and I was unavailable. She needed someone to help her so, she found another Virtual Assistant to fill in and complete the tasks.

After I got back to work, I decided I needed to find a partner who could step in and handle my business when I was unavailable.

And the Trusted Partner™ was born!

Where do you find one?

I reached out to a few colleagues that I had worked with in the past and asked them if they would be interested in being each others “Trusted Partner™“. These were Virtual Assistants that I had worked with on a team or who had done sub-contractor work for me.

The most important thing is to find someone you know and trust who has similar skills to you. That way they can handle any of the tasks that may come their way.

How do you use them?

Once you’ve found your partners, be sure to let your client’s know about them and how you are using them in your business.

I introduced my “Trusted Partners™” to my clients and explained how the entire process worked. My “Trusted Partners™” were only for filling in for me when I was unavailable for extended periods of time (3 days or more) – not for any other reason.

Be sure to add the exact process for working with your “Trusted Partners™” to your business policies document and discuss it with your clients. This way they are clear on how and when to use them. Also, add your Trusted Partners™ contact information and skills to your business policies document.

Having a Trusted Partner™ gives your clients peace of mind knowing they have someone they can reach out to if they need anything while you are unavailable. It makes a huge difference between keeping and losing clients.

Here is a quick checklist to help you get started finding your Trusted Partners™!

Trusted Partner™ Checklist

  1.  Reach out to people you trust. These can be people you have worked with on a team, met on social media or were in a course together. I recommend finding two or more.
  2. Be sure they have similar skills as you. Remember, they are going to be stepping into your business and acting as you while you are unavailable. This means that they need to understand how you run your business.
  3. Decide on whether or not you are going to pay your partners. Sometimes we paid each other, other times we just bartered for each other’s services. This is something you need to work out together. And, be sure to get it all in writing!
  4. Work with your trusted partners to create the process you use when an emergency happens and you have to be out of the office.
  5. Train your trusted partners in how you work with clients and the tools that you use (great time to have an operations manual). 
  6. Add the trusted partner process to your business policies document and share it with your clients.
  7. Make an introduction to your clients and make sure they understand the process for working with your trusted partners.

When was the last time you truly unplugged from your business? I’d love to know.

Do you have a Trusted Partner™?

I’d love to know!

All comments + questions are welcome.

Feel free to post below and let me know what action you’re taking today to find a Trusted Partner for your business.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

HERE ARE A FEW RELATED BLOG POSTS THAT MIGHT BE OF INTEREST:

  1. Getting Organized
  2. Changing Your Employee Mindset
  3. Start Working With Clients

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – it’s FREE! Go to http://bit.ly/vatipstricks.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

5 Must Haves When Starting A Virtual Assistant Business

5 Must Haves When Starting A Virtual Assistant Business

5 Must Haves When Starting

It can be downright confusing and overwhelming trying to figure out what you need to do to start a Virtual Assistant business. I know… I’ve been there.

To help cut through the clutter & confusion, I have created a simple list of the 5 Must Haves you need to have in place when starting your VA business. These are based on experience as well as trial and error.

  • Business Name
  • Skills/Services
  • Rates
  • Target Market
  • Online Presence

In this week’s VLOG I explain why each one of these is important and share tips & tricks too!

Here are the resources I mention in the video, enjoy!

List of Services

Rate Calculation Worksheet

US Trademark Search

10 Business Name Generators

Thank you for watching.

Please share your key takeaways or aha’s below, I’d love to hear them.

Oh… and each week I host an Open Mic Session in my VA Tips & Tricks Facebook Group where I deep dive specific topics & answer your questions, be sure to join us for the next one – http://bit.ly/vatipstricks.

Enjoy your day  – Susan

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