The Things That Keep You Stuck

The Things That Keep You Stuck

The Things That Keep You Stuck

Today’s topic is all about the things that keep us stuck.

I call these stuck points.

A lot of these points are for people who are just starting out in the VA industry. But, they’re also for those of you who’ve been in business for a while, whether it’s been six months or two years.

What can happen is we can come across these same “stuck points” and they become stumbling blocks for us.

Let’s start with what I feel is the most important, and that’s mindset.

Mindset affects every single thing that you do in life. Now, we’re going to focus on it from a business point of view. You have to realize, how you think, and what you think about affects the overall success of your business.

I think one of the biggest things for me is I’m an over thinker. I can overthink anything. It took me a while to figure out that overthinking was causing me to stay stuck because I kept thinking about things instead of doing them.

Now, here’s the thing with overthinking, you’re not going to know if what you’re thinking is going to work until you push it out to the world and see what happens. Failure is not the end of the world, it means you’re trying.

When you’re overthinking, you’re keeping yourself stuck.

Be careful if you have perfectionist tendencies as well – they can stop you in your tracks.

I am a recovering perfectionist-over thinker. So… I have to really step back sometimes and look at, “Okay, am I just being a perfectionist? Am I overthinking this?” I need to remember good is good enough. Get it out there, get started and then you could make tweaks as you go along.

You’re going to learn from pushing something out to the universe, if you will just do it.

Overthinking, perfectionist, procrastination, those three things are usually intertwined. Because you’re overthinking, you’re thinking it’s not good enough, then you procrastinate about actually putting it out. Those things sometimes work together.

Ok… next up is thinking like an employee.

Now this can be a hard one. If you’ve been an employee for most of your life, like I was, it’s very hard to stop thinking like one.

One of the biggest things is you don’t have to ask for permission anymore.

It’s your business, your choice. That’s my motto. You get to make the decisions on who you work with, how much you earn, and so much more.

It really makes a difference when you realize that if you’re waiting for direction it might be time for you to put on your CEO hat and make those decisions yourself.

Watch for your employee behavior and habits because it’s something that’s very easy to fall back into.

Self-worth is up next.

If you have issues with charging what you’re worth or if you’re always undercutting your rates to try to land clients, you might want to look at your self-worth.

If you don’t believe you’re worth it (whatever it might be) then nobody else is going to. This is one of the reasons I say don’t work for free. You’re selling your expertise and your knowledge, don’t start off by giving it away for free. You need to charge for it!

Value yourself and how your knowledge helps clients.

Let’s talk about confidence.

Confidence comes with experience. But, most people start as a VA without experience like myself. You can’t get experience until you do something.

Experience brings confidence.

So… how can you get experience?

Well you can subcontract for another VA to get experience, or you can offer what I call a Launch Special. It’s where you offer a new service for a lower rate to get experience. The client gets a discounted rate while you get experience. It is NOT the same as learning on the job. You’re looking to get experience NOT learn a new skill. A Launch Special can help you get that while building your confidence.

You’re going to have to put yourself out there to get experience as a VA, there’s no other way around it.

Another big “stuck point” I see is deciding on a business name.

Don’t overthink this. Just use your name because you are a personal brand.

Your business name doesn’t need to include Virtual Assistant or VA. In fact, I encourage you to stay away from using either one because VA is not a title, it’s an industry. (Here’s a blog post I wrote on why it’s an industry and not a title just in case you’re interested –

Focus on something that resonates with you or, if this is keeping you stuck and you can’t move forward, then just choose your name.

If your name is not available then use your middle initial in your name, use your maiden name. Come up with something that’s very simple because you can always rebrand.

Don’t let this keep you stuck. Because, at the end of the day, your business name doesn’t tell people what you do. That’s what marketing is all about.

Now… Let’s talk about marketing!

I think some of the biggest “stuck points” have to do with marketing.

You know…

  • target market
  • ideal client
  • how to market,
  • where do I find clients

These all lump together because it’s all about marketing.

First off you need to define WHO you want to work with.

Not everyone is your client. And saying that entrepreneurs or solopreneurs are your target market is way too broad.

You really need to focus on targeting a specific profession or industry. What do I mean by that? For example coaching is an industry. But you can even go further and say, business coach, life coach, health coach, finance or money coach (down to a specific profession).

Defining a target market and an ideal client is what helps you find + get clients.

A target market is simply who you want to work with. So, start by narrowing it down to an industry or profession.

Your ideal client also known as a dream client – these are the people who you love working with. They have the traits that you enjoy working with.

They’re not somebody, for instance, who is a micromanager. I don’t work well with micro managers or what I call a firefighter, which is somebody whose hair is always on fire and everything’s urgent and was supposed to be done yesterday. Those types of clients are not ideal for me because I don’t work well with them.

That’s what an ideal client is. You start with your target market, industry, or profession, and then you define it down into the traits that you’re looking to work with. Because, not everybody in that industry or profession will be right for you.

The big question now is where to find clients.

First remember, marketing is nothing more than sharing. But it’s NOT selling.

Marketing and selling are two different things. Marketing is awareness. Selling is selling.

When it comes to marketing, you want to create great content to get your markets attention.

It’s a great way to show people you actually know what you’re talking about. It’s all about sharing you’re brilliance!

Show them you know what you’re talking about.  Blog, create a checklist to give away as a freebie, share your expertise on social media, or create how-to videos or audios. There are so many different ways to share your expertise – go with what is most comfortable to you.

This is the best way to get your market to Know, Like and Trust you.

They need to get to know you, to like you, and to trust you before they’re going to sign on the dotted line.

Second to last are skills.

First I will say that the VA Industry is changing. Clients want more than admin skills.

They can do their own admin work but they can’t create systems, or use the technology that runs + automates their business.

Clients want help with systems + technology.

Now, I’m not saying that admin skills aren’t important, they’re just not an in-demand skill anymore.

Systems and technology are the tools that clients want and need. Plus they pay on average twice as admin based skills.

To learn in-demand skills and specialize check out my Techie VA Training Vault for 7 days for only $1.00.

Last but not least, is not having a plan.

Many people decide they want to start a VA business but don’t have any idea where to start or what to do.

My advice is create a plan first.

A plan can help keep the overwhelm in check and keep you focused so you can leave your soul sucking job or whatever your dream is.

Start with simply creating a schedule of when you’re going to do your research and stick to it.

If you’re looking for a done for you plan that walks you through all the steps to setting up and launching a VA business be sure to check out my VA Action Plan Workbook. To learn more go to

That’s it! Thank you for reading.

These are the key stuck points that I see in my Facebook + LinkedIn groups and I thought I’d just take a moment to share these in case you are someone who is currently stuck. I hope you find it helpful!

I’d love to know if you found this information helpful – please share below as a comment.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Enjoy your day – Susan

What Do I Charge For My Services?

What Do I Charge For My Services?

What do I charge for my services?

I get this question weekly from people either thinking of starting a Virtual Assistant business or someone who has landed their first client and has no idea what to charge.

Now, in my honest opinion, you should know what you are charging for your services BEFORE you get your first client.

The problem with waiting until after you’ve landed them is they can see you scrambling around trying to figure it out or they can sense that you don’t quite have it all together yet. Not a great way to start a relationship.

This is why I’m always saying you need to have your business foundation in place before you start taking on clients.

Sorry… getting off my soapbox <grin>.

Back to what do you charge for your services.

First, what you charge is directly related to your skills & the services you offer.

Regardless of what you may have been told, it takes more than administrative skills to be successful as a Virtual Assistant.

The more technology you know, the more you can charge and the easier it is to get clients.

The more experienced you are, the more you can charge!

Second, you need to know your numbers.

What numbers, you ask?

How much you NEED to earn & how much you WANT to earn. (These numbers should be different, in some cases vastly different.)

Do you know yours?

This number is your baseline number – the amount you must earn in order to keep the lights on.

I create a YouTube video series on pricing and setting your rates. It goes into detail about how to find your baseline rate using my Rate Calculation Sheet Template.

I recommend watching at least the first two videos, as it goes thru the exercise of figuring out how much you need to earn using my Rate Calculation sheet.

You can download the Rate Calculation sheet by clicking on the image below.

I’d hate to see you undercharging for your expertise and having a hard time paying your bills because you followed advise from someone saying if you’re confused or don’t know what to charge start at $25 an hour!

There are people teaching this CRAP. 

Don’t follow this BAD ADVICE.

Do the work to find out your baseline rate and start there. 

Also… stay away from asking people on Social Media how much you should charge. They don’t know your numbers – you are the best person to decide what you should charge.

Third, what services are you offering?

What is the market willing to pay for those skills?

Here are average rates by type of service in US Dollars. Please note these rates are NOT guaranteed and are to be used as a guideline. (The more experienced you are in an area, the more you can charge.)

  • Administrative Skills – $25+
    • Data Entry
    • Calendar Management
    • Email Management
  • Technical Skills – $35+
    • MailChimp
    • 1ShoppingCart
    • LeadPages
  • Specialized Skills – $50+
    • Email Marketing
    • Project Management
    • Operations

What services are you offering?

Once you’ve completed these exercises (how much you need to charge & your services), it’s time to create your Action Plan for getting clients & getting busy.

What do you think?

Feel free to post below and let me know what action you’re taking today to figure out how much you need + want to earn.

I’d love to hear from you.

All comments + questions are welcome.

If you know someone who might benefit from this information, please share. You can use the share buttons below the post.


  1. Setting Up A Virtual Assistant Business
  2. Day to Day Operations + Systems
  3. How Many Clients Do I Need
  4. Interviewing Potential Clients
  5. Video Series on Setting Rates

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

Starting a VA Business

Starting a VA Business

Where Do I Start?

Are you still thinking about becoming a Virtual Assistant but you’re a little hesitant because you don’t know where to start? Do you think you have the skills and the mindset all in the right place, yet you can’t find that first gear to set the wheels in motion. Fear not! We’ve all been there when we started our own VA business, so you are not alone.

Here’s a secret…The most important question you can ask is:-

“Where do I start?”

Already you have found first gear and you’ll quickly find out how smoothly you move into second, third and so on. By reaching out to other Virtual Assistants for their guidance you have just given your business a huge boost because the wealth of knowledge that will be shared with you will be amazing.

It’s also important to keep in the habit of asking questions. Nobody will ever think you are silly, annoying or a pain in the rear end. Instead, you will be giving others an opportunity to showcase and share their knowledge and prompt a thought to those that have not yet considered that element of their business.

Questions get you further in life and as good ol’ Dr Seuss once said:-

“Sometimes the questions are complicated and the answers are simple.”

So get out there and ask the ‘most important question’ you will ever ask in your VA business, and if you want to get in touch with me to ask it directly, I would love to hear from you. I have plenty of answers to share.

What do you think?

I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.

Please share if you know someone who might benefit from this information. The share buttons are below the post.

If you’re looking for more details on how to start or scale your VA business including how to specialize by learning in-demand skills, join my FREE VA Training Vault. You’ll get instant access to how-to video training for Virtual Assistants that want to create a successful business.

Thanks for reading!

Enjoy your day – Susan

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