The Business of WordPress: Why It’s Lucrative

Is WordPress a Lucrative Business Opportunity?

Here Are 8 Reasons It Can Be

Hey everyone! Welcome to this week’s blog post, where we’re diving into one of my favorite topics: WordPress. You’ve probably heard of it, but did you know that WordPress can be an incredibly lucrative business, whether as a standalone venture or an add-on service to your existing business? Let’s explore eight ways WordPress can boost your business and income.

1. It’s the Leading Content Management System (CMS)

WordPress started as a blogging platform but quickly evolved into the most popular content management system. Today, over 40% of all websites are powered by WordPress. This dominance shows its strength and flexibility, making it a go-to solution for businesses of all sizes. The best part? You don’t need to be a coding expert to use it!

2. Diversify Your Revenue Streams

One of the best things about WordPress is that you can earn money in multiple ways. While running my WordPress business full-time, I offered seven different packages. These ranged from website design to ongoing maintenance, SEO services, e-commerce setups, and more. This diversity allows you to tailor your offerings to your skills and interests.

3. Specialize in Higher Earnings

As you get deeper into WordPress, you can specialize in various areas like SEO, development, or content creation. Specialization typically attracts higher-paying clients because it demonstrates your expertise. The more niche you go, the more you can charge.

4. High-Paying Clients

Everyone needs a website, from small businesses to large corporations. Because a website is a virtual doorway to a business, clients understand its importance and are willing to pay top dollar for quality work. Your rates can increase significantly if you position yourself as an expert in a specific area.

5. Scalable and Growth-Friendly

WordPress provides plenty of room to grow. You can scale your business by outsourcing, automating processes, or even building a WordPress-based agency. You can start small and grow at your own pace, making WordPress an excellent option for those who want to build something more significant over time.

6. Low Initial Investment

Compared to other business ventures, WordPress has a low barrier to entry. The primary costs include a domain name and website hosting. Even premium themes and plugins are relatively affordable. This low initial investment makes it easy to start without breaking the bank.

7. Community and Resources

WordPress has a strong community and tons of resources. Since it’s open-source, it’s supported by developers and enthusiasts from all over the world. You’ll find countless tutorials, forums, and plug-ins to help you. This community-driven approach ensures that WordPress continues to evolve and improve.

8. It’s Freedom-Based

WordPress allows you to build a business on your terms. You can work from anywhere and anytime since the work is deadline-driven, not calendar-driven. This flexibility makes it perfect for those seeking a freedom-based business model.


I hope this gave you some insights into why WordPress can be a lucrative business opportunity. Learning WordPress can expand your skills and open new doors if you already work with platforms like Squarespace or Wix. And if you’re curious about how to get started, I’ve got just the thing for you.

I’m hosting a three-day workshop called “Build a Freedom-Based WordPress Business.” It’s a free workshop where I’ll cover the foundations of building a WordPress business, how to grow and scale it, and tips for launching. If you’re interested, click here for all the details. And even if you miss this workshop, don’t worry—I plan to hold them regularly.

Thanks for reading, and I hope to see you at the workshop! If you have any questions or topics you’d like me to cover, let me know in the comments. Until next time!

P.S. Check out WP Biz in a Box—your go-to course for launching a WordPress business. Whether you're new to design, coding, or WordPress itself, you'll learn how to build, package, price, market, and sell your WordPress-based services. Gain the skills to transform your passion into a successful business. Start your journey today!

Susan Mershon
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