The What + Why Of Sales Funnels

Have you heard all the buzz around sales funnels lately? They’re all the rage.

Why? Because they work.

What is a sales funnel?

It’s a system that automates both marketing and sales.

Automation = Freedom.

A sales funnel combines strategy and technology to get in front of your audience, share your expertise and get clients on autopilot.

There are people looking for exactly what you offer every minute of every day. Whether it’s through a Google search or perusing Facebook or LinkedIn Groups. Your clients are looking for you. And, you need to make it easy for them to find you 24×7.

What are you doing today to make it easy for your potential clients to:

  1. Find you
  2. Learn more about who you are and what you offer
  3. Share your expertise with them

This is what a sales funnel can do for you on autopilot.

But first, you need to create some great content to share with them.

Create Content That Solves Your Clients’ Problems

Share your expertise by

  • Writing a blog
  • Creating videos and sharing them on YouTube.
  • Doing Facebook Live sessions from your Facebook Page.
  • Running paid ads

Getting their attention is the first step or stage in your sales funnel.

The next step is to get them on the phone with you for a free “Discovery Session“. It’s a free 15-minute call to find out more about them and if they’re your ideal client. If they are, great. Now you need to close the deal. If they’re not, then you can move on to the next person.

The most important part of your funnel is to make your audience aware of you and your services. Then it’s getting them on the phone and closing the sale.

What can you do today to create great content that will get your potential client’s attention?

Feel free to post below and let me know what action you’re taking today to automate your marketing and getting clients. All comments and questions are welcome.

Thanks for reading – Susan

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.


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