7 Tips To Grow Your Online Following

Did you know that most Virtual Assistants (really ALL Solopreneurs) do not spend enough time generating leads and building a quality list? It is crucial to spend time daily marketing your business to grow your list!

What’s A List?

It’s a list of both clients and prospects that are interested in you and your business. Did you know that it’s easier to drive prospects to a “Free Offer” than drive them directly to a sale? Do you have a free offer on your website? Something showcases your expertise and solves a problem for your target?

If not – it’s time! Almost all of your marketing efforts to any prospective client should be to get them on your list, and what better way than to have a Fabulous Free Offer!

Why is your “list” so important you ask? It’s simple, your list provides:

  • Future long-term income
  • Life & health for your business
  • Prospects the benefit of getting to know, like & trust you

No List, No Pipeline! No Pipeline, No Future Business!

If you don’t have a list – it’s time to get started. Here are 7 tips to help you start and grow your online following:

  1. Free Offer – Create a fabulous free offer that shares your expertise and passion.  Most importantly give them a taste of what you offer and leave them wanting more.
  2. Teleseminar/Telesummit/Webinar – Hold a monthly teleseminar or webinar and post it on social media, forums and anywhere else your ideal client hangs out.  This is a great way to build your list quickly!
  3. Blogging – Blog at least once a week and share your blog on social media, forums and anywhere else your ideal client hangs out!
  4. Social Media – Join Linked In and Facebook Groups and start a conversation, share your expertise, give advice, offer support.
  5. Speaking – Stand up and be heard!  Find a local club or networking group and volunteer to speak at one of their events.  This is a great way to build credibility and your list!
  6. Live Events – Go to live events such as networking meetings, seminars and conferences.  Be bold and get yourself noticed.  Participate!
  7. Testimonials – Give testimonials for your clients and include your name and a link to your website!

Take time each day to market yourself and grow your online following. Start now. Block out at least 15 minutes a day on your calendar and before you know it you’ll have a list of growing fans! Have a “freebie” is the first step in your Sales Funnel. Make it a great one!

What do you think?

Feel free to post below and let me know what action you’re taking today to start growing your list. I’d love to hear from you. All comments and questions are welcome.

Thanks for reading – Susan

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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16 Comments
  1. Chris Hare

    Your tips are so useful – thanks for sharing them.

    • Susan Mershon

      Thank you Chris, glad you found them of value.

  2. Kathie Thomas

    Great tips Susan, even for us veterans 🙂 I have to admit I don’t do #1 and 2. Perhaps I need to look into that. I do all the others and have always done them.

    • Susan Mershon

      Thank you Kathie, it’s a great reminder for all of us.

  3. tam francis

    Wonderful. Just tweeted this on twitter. Love the info. Working on the FREE share! Confirms other posts I have read and applies to self-publishers! I will also share with my writer’s group. Thank! girlinthejitterbugdress.com

    • Susan Mershon

      Thank you so much Tam, I am grateful!

  4. Eileen Collins

    Thank you Susan for these great tips. I will be incorporating them into my daily calendar. I had not thought about the things you suggested. Thank you for taking an interest in the success of me and my company. God Bless!

    • Susan Mershon

      My pleasure Eileen, so glad you found them of value!

  5. Dina Eisenberg

    Great advice, Susan. I’m tackling #2 host a teleseminar soon. Any tips for making it uber successful?

    • Susan Mershon

      Hey Dina, be sure you promote it everywhere and create an event in Facebook and invite all your friends too! Another option that works great is Facebook ads. Good luck!
      Susan

      • Edith

        Thanks for the info, Susan. Can you give tips on what to include in a webinar or Teleseminar?

        • Susan Mershon

          You’re welcome Edith – glad it was helpful. I would talk about how your expertise can help your market solve their largest problems.

  6. Tammy Crawley

    Thank you for sharing Susan! Great Advice!

    • Susan Mershon

      My pleasure Tammy, glad it was helpful!

  7. Jan

    Thanks for such good advice. I am just starting out and have been thinking about what my free offer will be. Once I have that figured out, I will be implementing these strategies.

    • admin

      You’re welcome Jan – glad it is helpful! Keep me posted on how things are going!

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