The Top VA Skills Clients Are Looking For

In this blog post, I’m going to talk about the top in-demand skills clients are looking for. These skills make it easier to market your services, get clients, and earn a great living! What I call “Hard Skills”.

If you’d rather listen to this than reading it please check out the podcast below.

Welcome to the second part of this three-part series focusing on the skills you need to be successful as a Virtual Assistant. Here the links to the other parts.

How I Know What Skills Clients Want?

Well, online business owners come to me every week asking for referrals for skilled professionals. These are the skills that I’ll be covering in this post – the top in-demand skills I’m asked for the most.

But, first I want to address a few things I see happening all the time in the VA Industry.

Jack Or Jill Of All Trades

Things that make it more difficult to market your services, get clients and earn great money. Many people start out by trying to be a “Jack or Jill” of all trades. (Also known as a Generalist). This is when you offer everything but the kitchen sink to your clients.

It sounds good in theory… you know the more I offer the more successful I could be. But… it’s actually the opposite. First… it’s not about QUANTITY it’s all about QUALITY. In fact, the more services you offer the more confusing it can be for your audience. They’re not quite sure what you do – or what you do well.

If you’re struggling to get clients or market your services, you might want to start by looking at how many services you’re offering. Is it clear what you “specialize” in by looking at your list of services? If it’s not clear to you – then I can bet it’s not to your potential clients.

Start by cleaning up your list of services. Go through them one at a time and ask yourself if you actually enjoy doing it. If you don’t like it, then don’t do it. Remove it from your list of services.

That’s the beauty of having your own business – you only have to offer what you truly enjoy doing and nothing else. When you shift your focus to specializing in just a few services something happens. It becomes easier to market your services, for potential clients to understand what you do and to earn more money.

You want to be a Specialist NOT a Generalist. Plus… specializing makes it easier to scale your business!

If you’re offering ONLY administrative type tasks – it’s going to be harder to get clients and make good money. Why? Because the VA Industry is flooded with EA’s, PA’s and AA’s.

Now, don’t get me wrong, having admin skills is a great asset to you. BUT…. client’s don’t want or need JUST admin skills. What they want and need is help with the systems and tools that run their online business. The ones that help them be successful.

You’ll need to move away from offering all admin type skills and move towards the skills that clients need. The ones that are in demand and can earn you up to twice as much as admin skills (not a guarantee).

How To Choose What To Specialize In?

Well… you can specialize in one of the services that you already offer, or you can learn one of the top in-demand skills clients want. In general, that’s all things Digital Marketing. It is the hottest set of skills right now in the industry.

Here some ideas. They are in no particular order, except I would say Digital Marketing is the one most people want and need help with.

I’ve detailed a few more as well broken down what skills are considered Digital Marketing in my FREE Top 10 Skills EBook.

You can use this EBook to help you move from Generalist to Specialist. If you’re wondering what skills I would recommend – I would say:

Start With MailChimp and WordPress

In fact, in my opinion, I think all Virtual Assistants should know them both. Why?

Well, Mail Chimp is a tool that many new online business owners use for email marketing and it’s an easy tool to learn and use. It is one of the most requested skills I get! If you want to learn more about Offering Mail Chimp as a service in your business, join my FREE VA Training Vault (button below).

And, WordPress is a great skill to have since 95% of your clients (and potential clients) either have a WordPress website or need one. You don’t have to know how to build a website in order to help your clients – you can learn how to manage it for them.

In order to be successful as a Virtual Assistant, you need to have the skills that clients want and need. If you don’t, you’ll struggle with getting clients and earning money. It’s all about supply and demand.

If you’re interested in learning in-demand skills AND how to offer them as a service, check out my Techie VA Training here.

What do you think?

Thanks for reading – Susan

Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!

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Written by Susan Mershon

Susan Mershon started The Techie Mentor™ in 2013 to teach Virtual Assistants her no-fluff approach to the systems and skills they need to build and automate a successful business.

With a strong base in project management, Susan brings her love of systems and teaching to offer in-depth training and mentoring to new and experienced Virtual Assistants.

She’s taught over 5,000 students her unique systems and strategies that focus on offering high-end skills that give you the freedom to work when and where you want.

To learn more about The Techie Mentor™ and the systems and skills she teaches without all the fluff or hype go to The Techie Mentor website.

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  1. Michelle

    Hi Susan,

    Just signed up for your Project Manager course. I currently have two clients, one I’ve been working with since July, the other I just started. I’m excited to get systems in place to help me manage my business and help me move out of the role of admin. Neither client has systems in place for customer retention, onboarding new clients, etc. I’ve been feeling my way around in the dark. I need a system so I can help my clients have systems. Looking forward to starting soon. I hope I picked the right course, as I’m a admin. now but would rather move to a different role. One client is getting ready to launch a website, ebook, coaching program…but she’s a one woman show and she brought me on to keep her on task.

    • Susan Mershon

      Hi Michelle – it sounds to me like you’re in the right course. Looking forward to working with you!

  2. Michelle Talbot

    Hi Susan – I am a returning to the workforce mom after being home for 19 years. I have an admin background and ran my own photography business for the last 15 years. I have recently stopped doing photography except for headshots in my home studio. The idea of being a VA is very appealing to me but it feels like I have nothing to offer at this point. Are there some classes or certifications I can get without going to college forever?

    • Susan Mershon

      Hi Michelle, thank you for taking the time to comment, I appreciate it. You don’t need a certification to be a VA and most of us start with ZERO experience. We all have skills we can offer to get us started. What types of admin skills do you have? And college is NOT necessary either. Have you looked into my Action Plan – it’s an affordable step by step plan to guide you thru the set up + launch of your business and part of it goes over skills you have now that you can offer. You can find our more at

  3. Linah Macharia

    I have done PM in the corporate world. But as a VA, I have taught myself how to use Trello and Asana. Who is my ideal client? Maybe as Susan, what would you outsource to a PM virtual assistant? Real life scenario.

    • Susan Mershon

      Linah, product launches as common projects that business owners need help with. Launching of an ecourse, ebook or something similar as well as membership sites, etc. You would manage all the moving pieces as well as help implement the systems + technology. I have a course that teaches all of this since it’s quite a bit different than corporate PM.

      • Linah Macharia

        Thank you for the clarity. It just dawned on me that I`m missing something, and that means missing out on the ideal client. I am so glad I asked.

  4. Shari

    I’m curious. When people ask about Project Management, is there any one type of project that they are needing help managing more than others?

    • Susan Mershon

      Yes… great question Shari. Most people who need PM help are looking for help launching new or updated products + services. It’s not the same as
      “corporate” type projects. Let me know if that make sense.

      • Shari

        Yes, Thank you.

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