Your Virtual Assistant baseline rate is important because it directly influences what you charge for your services. That means you should calculate it while you are setting up your VA business and before you take on clients.
This post is part of the Ultimate VA Success Guide: How To Calculate Your Virtual Assistant Rates + Create Packages. Each post goes into different aspects of rates, pricing, and packages and shows how interconnected they are. Here an overview of all posts.
- #1: Know Your Virtual Assistant Baseline Rate So You Don’t Have A Hard Time Paying Your Bills!
- #2: The 3 Virtual Assistant Pricing Methods That Will Help You Start + Grow Your VA Business
- #3: Create Your Virtual Assistant Packages Based On Your Unique Expertise + Earn More $$$
- #4: Are You Solving Problems For Free? Then Create Your Virtual Assistant Audit Packages Now!
You Need To Know 2 Numbers To Calculate Your Virtual Assistant Baseline Rate
What numbers, you ask? How much you NEED to earn and how much you WANT to earn. These numbers should be different, in some cases vastly different. The amount you NEED to earn to keep the lights on is your Virtual Assistant baseline number.
I created a YouTube video series on pricing and setting your rates. It goes into detail about how to get your Virtual Assistant baseline rate using my Rate Calculation Sheet. I recommend watching at least the first two videos, as it goes through the exercise of figuring out how much you need to earn using my Rate Calculation Sheet.
I’d hate to see you undercharging for your expertise and having a hard time paying your bills because you followed advice from someone saying if you’re confused or don’t know what to charge start at $25 an hour! Do the work to find out your Virtual Assistant baseline rate and start there.
Tip #1: Don’t Ask Others On Social Media What You Should Charge
Others don’t know your numbers (NEED and WANT). You are the best person to decide what you should charge.
Tip #2: Know What To Charge Before You Get Your First Client
I get this question weekly from people either thinking of starting a Virtual Assistant business or someone who has landed their first client and has no idea what to charge. Now, in my honest opinion, you should know your Virtual Assistant baseline rate and what you are charging for your services before you get your first client.
The problem with waiting until after you’ve landed them is they can see you scrambling around trying to figure it out or they can sense that you don’t quite have it all together yet. Not a great way to start a relationship. This is why I’m always saying you need to have your business foundation in place before you start taking on clients.
If you need help setting up your Virtual Assistant business and learning all the necessary business skills like calculating your rates, packaging your services, marketing, getting clients, and much more – please consider investing in my VA Success System.
What Virtual Assistant Services Are You Offering?
What you charge is directly related to your skills and the services you offer. Regardless of what you may have been told, it takes more than administrative skills to be successful as a Virtual Assistant.
- The more Digital Marketing you know, the more you can charge, and the easier it is to get clients.
- The more experienced you are, the more you can charge!
What Is The Market Willing To Pay For These Services?
Here are average rates by type of service in US Dollars. Please note these rates are NOT guaranteed and are to be used as a guideline. Remember, the more experienced you are in an area, the more you can charge.
Administrative Skills: $25+
- Data Entry
- Calendar Management
- Email Management
Digital Marketing Skills: $35+
- Email Marketing Tools
Specialized Skills: $50+
- Sales Funnels
- Project Management
Once you’ve completed these exercises (how much you need to charge and your services) it’s time to create your action plan for getting clients and getting busy.
What do you think? Feel free to post below and let me know what action you’re taking today to figure out your Virtual Assistant baseline rate and how much want to earn. I’d love to hear from you. All comments and questions are welcome.
Thanks for reading – Susan