A Virtual Assistant Benefits Flyer is a flyer that lists the benefits and solutions your services and products provide. Traditional marketing tools like business cards and brochures are not enough to get you noticed in today’s noisy world. If you want to stand out in the crowd I recommend creating what I call a Benefits Flyer.
This blog post is part of The Ultimate VA Success Guide: 8 Tips On How To Get Clients As A Virtual Assistant. Below is an overview of all the posts it includes:
- #1: How Do I Find My Ideal Virtual Assistant Clients? Ask Yourself 5 Questions + Solve The Mistery!
- #2: Learn How To Attract Clients Instead Of Chasing After Them
- #3: Using Social Media Marketing Correctly To Find + Get Clients
- #4: Create Your Virtual Assistant Benefits Flyer + Stand Out In The Crowded VA Space
- #5: Sub-Contracting For Other Virtual Assistants: The 5 Things You Should Know Beforehand
- #6: Interviewing Potential VA Clients: Use My 3-Steps Discovery Call System + Close The Deal
- #7: 8 Tips To Help You Spot Your Dream Client + Identify The People You Don’t Want To Work With
- #8: Business Ethics + Honesty Are The Foundation Of Any Successful Virtual Assistant Business
Virtual Assistant Benefits Flyer™ 101
Instead of telling people your title and handing them your business card or brochure (which most people don’t care about – unlike Corporate America where titles are everything), share the benefits and solutions you provide.
So many people do not know what a Virtual Assistant is or they think that all Virtual Assistants are administrative assistants. As you know, Virtual Assistant is a very broad term. It can be someone who answers phones to someone who does programming.
I have used a Virtual Assistant Benefits Flyer for years when going to networking events. It grabs your audience’s attention by focusing on what you can do for them instead of who you are. You can also use it as a conversation starter or as part of your Elevator Speech.
Even if you do not speak directly with everyone who grabs your Virtual Assistant Benefits Flyer it still stands out! Most people take all of the business cards they accumulated back to their office and put them in a nice little stack to either follow up with later or add to their CRM.
Well think about this, your Benefits Flyer is not the size of a normal business card so it won’t fit into a nice neat stack. This means they will probably pull it out and look at it! Get started on creating and using your Virtual Assistant Benefits Flyer.
Create Your Benefits Flyer™
#1 – Brain Dump
Start by doing a brain dump of all the benefits and solutions your products and services provide your target market. For example:
- Save time,
- Save money
- Earn more,
- Peace of mind,
- More freedom,
- Business growth…
#2 – Bullet Statements
Create 3 – 5 bullet statements using the benefits or solutions from your brain dump. Remember, look at it from your client’s perspective: “What can you do for me?“
#3 – Create A Flyer
Create a flyer in Word, PowerPoint, Publisher, or any other tool you have.
- I usually create my flyers using 4×6 or 5×7 for the paper size.
- Pick what you like – remember you want it to be bigger than a business card.
- Add your logo and contact information. Use either a phone number or email address.
#4 – Print Them
I would not do more than 20 at a time. This way you can test them to be sure they are working.
- Print them yourself or have them professionally printed.
#5 – Put Them Everywhere
- Your car,
- Your purse,
- Your briefcase…
#6 – Update As Needed!
How To Use Your Virtual Assistant Benefits Flyer™
- Take them everywhere with you!
- If you are out running errands, feel free to stop by local businesses and introduce yourself and leave your Virtual Assistant Benefits Flyer. I would stop by the local businesses in the strip mall where I did my grocery shopping and leave my flyer. I even landed a couple of clients!
- Use them instead of business cards at any live events.
- Use them as a conversation starter. Instead of saying, “Hi I’m Susan Mershon and I’m a Virtual Assistant” (which normally loses people), use one of the bullets from your Benefits Flyer. For example, “Hi I’m Susan Mershon and I help health coaches be found on Facebook by managing their social media needs.” Trust me, now you will have their attention.
- Get out there and share your expertise!
Here are a few example Benefits Flyers that my wonderful clients agreed to share. Click the link below to download.
Are you using a Virtual Assistant Benefits Flyer or something similar? How is it working? Don’t forget to leave a comment if you found this information useful – I’d love to hear from you!
Thanks for reading! – Susan
P.S. If you're ready to invest in yourself and a professional future, please check out my VA Success Training. It's for people that are serious about running a successful Online Business. It includes everything you need from business set-up, getting clients, client management, service packaging, a WP website, coaching, a supportive community, and so much more.