Offering simple but helpful Virtual Assistant freebies on your website is a great way to grow your list and attract potential clients. Learn how to choose the right ones for your VA Business in this blog post or podcast episode, if you prefer listening instead of reading.
Virtual Assistants often ask me, “Do I really need to have a Free Offer aka Lead Magnet on my website“? And, my answer is always the same, “Yes you do“.
The Reason Why You Need Virtual Assistant Freebies
Because you need a method to attract prospects. Yes, even a Virtual Assistant business needs a sales pipeline! Then the next question comes: “Well, what kind of Virtual Assistant freebies should I create“? The whole idea of having to create something scares many people. I know it scared me when I first started out.
I’m a chronic over-thinker (does anyone else has this problem) so, I ended up researching too much (another problem of mine – love to do research), and ended up overwhelmed and confused. Does it really have to be this hard to create Virtual Assistant freebies, I thought.
Turns out, I was making it more complicated than it needed to be. Once I stopped thinking about it, I realized I just needed a simple way to share my expertise. The beauty of a freebie is in its simplicity. It can even just be a one-page checklist.
How To Pinpoint The Topic For Your Virtual Assistant Freebies
Remember, it’s all about the value. What can you show, teach or give that will give your potential subscribers incredible value?
Create Virtual Assistant freebies that showcase your expertise to your dream clients. What is one of their biggest issues or pain points? Not sure, ask them. Do a survey and share it with your clients.
Don’t have any clients, find your Target Market online and ask them to fill out a simple survey. Then take action on the results. How can you solve it? Pick a topic and get started.
The Top 5 Virtual Assistant Freebies To Get Started Without Overwhelm
Simply, take your topic and create one of these items. Go with what suits you. Don’t be afraid to share your brilliance!
#1 – A Simple Checklist
People love checklists! Take your topic and create a one-page checklist on how to use it or why it’s important.
#2 – An Infographic
Perfect for those of us who are visual. Take your topic and create a graphic or flow chart of the steps in a process. You can even compare items.
#3 – A Video Or Audio Series
Great for teaching and how-tos. You could break down the steps into individual videos or audios of “how to’s”. Deliver them over a series of days or weeks via an Auto-Responder or Sequence.
#4 – A Resource List
Similar to a checklist but this gives a list of handy tools, shortcuts, etc. What tools does your Target Industry use or need to know more about?
#5 – A How-To Ebook, Guide, Or PDF
Expand your simple checklist into a “How To” Ebook, PDF, or Guide. These are also great for expanding on your expertise and the solutions you provide.
Remember, your Virtual Assistant freebies aren’t about you – they’re about what you do for your clients. The problems you solve, the solutions you provide, the transformation that happens to your client’s business when they work with you.
Oh, and a quick note. You’ll need to have an Email Marketing program to capture the names of the people who sign up and build your list. Mail Chimp or Aweber are two great options when just starting out. But, you’ll need to create your Freebie first as it’s the beginning of your Sales Funnel.
Also please don’t miss my post The Ultimate VA Success Guide: 8 Tips On How To Get Clients As A Virtual Assistant if you’re looking for an overview that will help you connect the dots between digital marketing and finding and attracting your ideal clients.
Do you have a Freebie? Feel free to post below and let me know what action you’re taking today to create your awesome freebie. All comments and questions are welcome. I’d love to hear from you!
Thanks for reading and listening – Susan
P.S. If you're ready to invest in yourself and a professional future, please check out my VA Success Training. It's for people that are serious about running a successful Online Business. It includes everything you need from business set-up, getting clients, client management, a WP website, coaching, a supportive community, and so much more.