5 Awesome Ideas To Help You Create Simple Virtual Assistant Freebies + Grow Your List

Offering simple but helpful Virtual Assistant freebies on your website is a great way to grow your list and attract potential clients. Learn how to choose the right ones for your VA Business in this blog post or podcast episode, if you prefer listening instead of reading.

Virtual Assistants often ask me, “Do I really need to have a Free Offer, aka Lead Magnet, on my website”? And my answer is always the same, “Yes, you do”.

The Reason Why You Need Virtual Assistant Freebies

Because you need a method to attract prospects. Yes, even a Virtual Assistant business needs a sales pipeline! Then the next question comes: “Well, what kind of Virtual Assistant freebies should I create?” The whole idea of creating something scares many people. I know it scared me when I first started out.

I’m a chronic overthinker (does anyone else have this problem?), so I ended up researching too much (another problem of mine—I love to do research) and ended up overwhelmed and confused. Does it really have to be this hard to create Virtual Assistant freebies I thought.

It turns out I was making it more complicated than it needed to be. Once I stopped thinking about it, I realized I just needed a simple way to share my expertise. The beauty of a freebie is in its simplicity. It can even be a one-page checklist.

How To Pinpoint The Topic For Your Virtual Assistant Freebies

Remember, it’s all about the value. What can you show, teach, or give that will give your potential subscribers incredible value?

Create Virtual Assistant freebies that showcase your expertise to your dream clients. What is one of their biggest issues or pain points? If you’re not sure, ask them. Do a survey and share it with your clients.

If you don’t have any clients, find your Target Market online and ask them to fill out a simple survey. Then, take action based on the results. How can you solve it? Pick a topic and get started.

The Top 5 Virtual Assistant Freebies To Get Started Without Overwhelm

Simply take your topic and create one of these items. Go with what suits you, and don’t be afraid to share your brilliance!

#1 – A Simple Checklist

People love checklists! Take your topic and create a one-page checklist on how to use it or why it’s important.

#2 – An Infographic

Perfect for those of us who are visual. Take your topic and create a graphic or flow chart of the steps in a process. You can even compare items.

#3 – A Video Or Audio Series

Great for teaching and how-tos. You could break down the steps into individual videos or audios of “how to’s”. Deliver them over a series of days or weeks via an Auto-Responder or Sequence.

#4 – A Resource List

Similar to a checklist this gives a list of handy tools, shortcuts, etc. What tools does your Target Industry use or need to know more about?

#5 – A How-To Ebook, Guide, Or PDF

Expand your simple checklist into a “How To” Ebook, PDF, or Guide. These are also great for expanding on your expertise and the solutions you provide.

Remember, your Virtual Assistant freebies aren’t about you – they’re about what you do for your clients. The problems you solve, the solutions you provide, and the transformation that happens to your client’s business when they work with you.

Oh, and a quick note: You’ll need an Email Marketing program to capture the names of the people who sign up and build your list. Mail Chimp or Aweber are two great options when just starting out. But you’ll need to create your Freebie first, as it’s the beginning of your Sales Funnel.

Also, please don’t miss my post, The Ultimate VA Success Guide: 8 Tips On How To Get Clients As A Virtual Assistant, if you’re looking for an overview that will help you connect the dots between digital marketing and finding and attracting your ideal clients.

Do you have a Freebie? Feel free to post below and let me know what action you’re taking today to create your awesome freebie. All comments and questions are welcome. I’d love to hear from you!

Thanks for reading and listening – Susan

PS: Ready to embark on the journey of building a freedom-based business? Join me in Techie Biz in a Box, your comprehensive guide to leveraging systems, automation, and tech. Discover how to streamline your processes and reclaim precious time for the things you love. 

Susan Mershon
My most popular VA resources

My Most Popular VA Resources

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  1. Mark Hunter

    My biggest obstacle was not in creating a free gift but in following up. I know many of the gurus advocate that a newsletter is not the best lead magnet because it’s not specific enough. But I have found it works great for me 🙂 They sign up to expect my newsletter and it keeps me on their mind at least once a week with valuable tips.

    I addition to the newsletter, I offer a free unadvertised bonus that is specific upon sign up.

    Thanks for sharing your tips. It is nice to meet another techie!

    • mersuz0013

      Thanks Mark for taking the time to comment, I appreciate it. I agree, I find that the newsletter helps keep you top of mind with your audience.

  2. Anne Pike

    Hi Susan!

    I recorded a series of video tutorials, demonstrating to first-time MailChimp users how to set up their subscriber list and build their first eNewsletter. I turned them into a 5-lesson email course and made it my first lead magnet for my website. I’m very proud of it, and am working on my next freebie – I’d like to rotate them quarterly. What do you think?

    • mersuz0013

      Awesome, congrats to you Anne! Great work and yes I would update them quarterly to keep it fresh.

    • Michael Merritt

      Love the Mail Chimp series. Can’t wait for the next one!!

  3. Deborah Northcutt

    Susan I put together a checklist for my niche audience. It took me 1 night to put it together. I serve coaches, speakers and trainers so the checklist can be for each niche. Looking forward to the webinar on why you need a sales funnel.

    • mersuz0013

      Thank you Deborah!

  4. Pamela Lewerenz

    Yes, I have a list of tips for email management.

    • mersuz0013

      Awesome, feel free to share it Pamela!

  5. Jane

    I was super scared to write my freebie for my Bookkeeping and Virtual Assistant Business, but I did manage one day to create at least a starter document that I can use, to be tweaked as I gain more experience. It’s my Business Wellness Assessment Tool, and it is really just a checklist, but it gets the owner thinking about a variety of aspects of their business, identify gaps in financials and marketing, and points to potential problems/solutions. I’m using each point to spur my blog posts, so I have topics ready, and potential clients can follow up any points on my website. At least, that’s the plan, I just started: http://www.theartofbalance.net

    • mersuz0013

      Awesome Jane – congratulations! I’m going to sign up 😉

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