Virtual Assistant marketing skills should be ranking number 1 on your to-do list. Why? Because you may have the greatest product or service in the world but if nobody knows it exists, it really doesn’t matter! And if nobody knows you exist, it is close to impossible to have a successful business.
Being able to market yourself and your products and services is crucial to your success. If you think about it you’ll realize you’ve been marketing yourself your whole life. Even though you may not have realized it. What are you doing when you go for a job interview? Marketing yourself and your expertise. See you’re already an experienced marketer!
Virtual Assistant marketing is not the same as selling – in fact it’s what comes before it. Many people don’t like marketing or fear it because they think they’re trying to sell or hustle someone. But that’s not true! Marketing isn’t selling – it’s creating awareness and sharing. It’s all about reframing it in your mind to look at it as helping someone who has a problem that you can solve.
Try thinking about Virtual Assistant marketing as sharing your passion and expertise with the world. Most people cringe when they hear the word “sales“. Remember, you’re not selling, you’re sharing. Sharing your passion with those of us who need what you have to offer. Don’t forget that people are looking for what you offer – so start sharing!
Virtual Assistant Marketing Tips You Should Know + Use
#1 – Hang Out With Your Target
Do you know where your target market hangs out? If not, search for them in groups on social media and in your own backyard.
If you’re still struggling to identify your target market, I invite you to take my Free Dream Client Masterclass!
#2 – Listen
What is your target market looking for, what is their biggest complaint or issue? Listen, take notice, and document. Then go and create a FAQ notebook based on their questions, issues, and complaints.
#3 – Be Of Service
Grab your FAQ document and write a blog post on how your product or service solves your target’s issues and complaints. Tell them all about the benefits of your product or service as part of your Virtual Assistant marketing strategy. Simply answer their questions, provide support, be of service.
#4 – Focus On Benefits + Solutions
You need to get their attention. Let’s face it, there is so much noise out there and you need to be heard above all the ruckus. How is that possible? By focusing on the benefits your product or service provides. Convince them that you can solve their problems.
They don’t want to see your resume, they want to hear how you can help them! Also, keep it short and sweet. Your potential clients don’t have time to read pages of information – tell them immediately what’s in it for them and the benefits they get from your products or services.
#5 – Track Your Results
Measure your results and continue to improve. It is so easy to track and test your Virtual Assistant marketing. You will know very quickly if something’s working or not. If you’re not tracking your results, how do you know what’s working?
#6 – Always Follow-Up
Follow-up, follow-up, follow-up. The biggest mistake people make is not following up. If you don’t get the response you were looking for just keep trying. People typically need to see your Virtual Assistant marketing message seven to ten times before they even make a move to click a button, call, or take any type of action. Follow-up!
Track your results and make changes in your copy or approach if you’re not getting results! Remember – it takes seven to ten times to be seen or heard before any action is taken. Stay focused and keep sharing your passion!
What do you think? I’d love to hear your comments. Please take a moment to leave me a comment and share your thoughts.
Enjoy your day – Susan
P.S. If you need help marketing your business, check out my VA Success System where you’ll learn everything about Virtual Assistant marketing. Or check out my post The Ultimate VA Success Guide: 8 Tips On How To Get Clients As A Virtual Assistant.