In this changing VA industry, it’s much more likely that clients are looking for a Virtual Assistant Specialist rather than a generalist. And I hope that this blog post will provide you with the tools and motivation to make the switch from being an admin or generalist to become the specialist you’ve always been.
This post is part of The Ultimate VA Success Guide: 4 Truths About The Most In Demand Virtual Assistant Services. In this series, I talk about the importance of moving away from admin and toward offering Digital Marketing services instead. Here is an overview of all posts.
- #1: The Demand For Admin Virtual Assistant Services Is Declining – Focus On Back-End Skills Instead!
- #2: Stop Offering Admin Virtual Assistant Services + Become An Asset Instead Of An Expense!
- #3: Why Becoming A Virtual Assistant Specialist Will Make You The Go-To Pro + Increase Your Income
- #4: Ready To Scale Your Virtual Assistant Business? Here Are 9 Ways To Change Things Up
What’s A VA Generalist?
Well to me, a generalist is someone who does a lot of different things well but is not great at anything. Now, that may sound harsh but it’s the perception many people have, including potential clients.
When you offer everything under the sun and the kitchen sink it’s hard to understand what you’re really good at. People look at your website or LinkedIn profile and are confused. They don’t know what you do because of the number of different skills or services listed.
I know when I first started my VA business more than 10 years ago, I offered absolutely everything I was capable of doing because I thought that is what I was supposed to do. I didn’t fully grasp that I got to choose what I wanted to offer. That I didn’t have to offer services I didn’t like or want to.
What’s A Virtual Assistant Specialist?
I remember I had potential clients ask me what I was really good at and I couldn’t quite understand why they were asking. That was until I had one that said they wanted a “WordPress Specialist” and not someone who dabbled in it from time to time.
The thing is I really was a WordPress Specialist, I just wasn’t presenting myself that way to the world. To this person, I was a generalist because of the sheer number of services I offered.
Needless to say, that conversation was an eye-opener for me. I went back to the drawing board and removed ALL the services I didn’t enjoy or was just “dabbling” in. I dwindled my list down to only 4 services. The ones that I was great at and loved doing. Those 4 services were:
- Project Management
You don’t have to specialize in just one thing – you can specialize in as many as want. Just as long as it’s clear you’re a Virtual Assistant Specialist.
If you’re offering a ton of admin services, such as:
- Data entry
- Inbox Management
- Calendar Management
- Customer Service
- Resume Writing
Then you’re considered a “generalist”. Right or wrong, that is the perception. Now if you were to specialize in one or two of the above-listed services, you would be a specialist.
If you’re looking to build a long-term successful business you need to specialize – simple as that. You can choose what you specialize in – as I did.
Benefits From Becoming A Virtual Assistant Specialist
There are several, including:
- Earning more money.
- Multiple revenue streams.
- Being the go-to person in your market.
#1 – Earning More Money
Virtual Assistant Specialists make more money than generalists or assistants. People believe – right or wrong – that generalists or assistants are paid less than a specialist or consultant. It’s all in their perception.
#2 – Multiple Revenue Streams
This one is my absolute favorite benefit! Let me explain what I mean. Let’s say you’re a WordPress Specialist (I was and still am). You can take your WordPress expertise and offer it in a variety of different ways to create multiple offerings.
Here are the different WordPress services I offered in my VA business:
- Website Design
- Website Audits
- Monthly Management
For website design packages I offered a one-page website, a fully professional website, a membership site, and an e-commerce site. Four different website design packages – four different revenue streams.
I took one skill set (WordPress) and divided it in multiple different ways to appeal to multiple different customers and created multiple revenue streams. With my WordPress knowledge, I’m able to demand a higher rate, create multiple revenue streams and set myself up for recurring revenue!
Woot! I love that! So, what expertise can you specialize in to create multiple revenue streams in your business? I’d love to know – please comment and share!
#3 – Being The Go-To Person In Your Market
For example, one of your client’s colleagues could say “I need a WordPress website.” And, your client will say “Oh, you’ve got to go see Susan. She built my website and it’s great. She even manages it for me.” You got a referral from a client just like that!
This also works if you share value with your market on a consistent basis. Show up on Facebook or LinkedIn groups full of your dream clients and answer their questions. Share your expertise.
People will remember how you helped them and reach out when they need your help. How exciting is that! You start attracting clients instead of chasing after them.
#4 – Bonus Benefit: Freedom + Flexibility
You gain the freedom and flexibility you wanted when you left your soul-sucking job. You’re no longer tied to your computer during so-called business hours.
Being a Virtual Assistant Specialist lets you work when and where you want! The bottom line is you need to specialize if you want to earn more $$ and attract your dream clients.
How To Become A Virtual Assistant Specialist
Keep it simple and trust me things will start to shift in your business. Once you have clarity, everything seems to fall into place.
- Decide what you want to specialize in.
- Is it something you already know?
- Maybe it’s something you want to learn.
- Make a decision and start letting the world know you’re a specialist.
- Remove all the things you don’t enjoy or don’t want to do from your service offering.
Also, don’t miss my free ebook all about the Top 10 Skills Clients Want – it will go into more detail about the skills and services you can offer as a Virtual Assistant Specialist!
If you’re someone who is interested in being a Virtual Assistant Specialist offering Digital Marketing services I invite you to take a look at my Techie VA Training. You can try it for 5 USD for 5 days and see if it’s for you.
I teach you not only the skills but what to do with them. In other words how to implement what you’ve learned, how to offer them to clients, and how to start working with clients.
Specialization is the way to go to earn more $$ and attract clients. What are you waiting for? Feel free to post below and let me know what action you’re taking today to become a specialist.
Thanks for reading – Susan